Who is Lisa Bull?

LISA BULL
WORK EXPERIENCE
Nickelodeon and Viacom Consumer Products New York, NY
Director, Sales and Promotions, Home Video & DVD 1/05-Present
· Develop major third party and retail promotional partnerships for million dollar releases
· Influence and negotiate with internal groups to garner support for DVD releases
· Manage annual promotions budget while maximizing exposure for releases
· Develop and present promotional pitches for prospective partners

Nickelodeon Consumer Products New York, NY
Sales and Promotions Manager, Home Video & DVD 7/04-1/05
· Strategized with Paramount sales team to ensure sell in goals are met with retailers
· Developed retail specific promotions to drive sell in from key accounts
· Managed third party promotions with advertising partners and licensees
· Managed new advertising opportunities via New Business and Promotions Marketing teams

Product Manager, Home Video & DVD 10/03-7/04
· Researched new business opportunities for acquisitions and partnerships with new licensees
· Directed and managed the production and packaging of all home video releases
· Developed and managed the production of all television and print advertising campaigns
· Executed million dollar magazine and television advertising buys for DVD campaigns
· Managed production of original DVD special features and maintained talent relationships

Marketing Manager, Home Video & DVD Worldwide 4/01-10/03
· Managed the packaging and TV commercial production budgets for multi-million dollar Domestic and International home video and DVD businesses
· Launched new properties on home video and DVD into the marketplace with full marketing support
· Leveraged licensees product plans and created retail promotions that supported product releases
· Analyzed and managed P&L statements for all releases

Coordinator, Marketing and Packaging, Home Video & Audio Worldwide 5/99-4/01
· Initiated and coordinated all packaging for both international and domestic home video and
audio releases
· Reviewed and revised marketing plans for US and international video and audio releases to
ensure that all marketing and promotional elements were being utilized to generate
maximum awareness

MTV Advertising Sales New York, NY
Advertising Sales Assistant 4/98-5/99
· Maintained multiple sales orders for Dr Pepper/7UP, AT&T, Taco Bell and Warner Bros. Pictures.
· Handled all communications between MTV and client regarding programming and flighting
changes, as well as split requests and allocations to various brands

Young and Rubicam New York, NY
Assistant Media Buyer 9/97-4/98
· Assisted two media buyers for 40 markets on Paramount Pictures account
· Prepared daily reports of media buys that were presented to client

EDUCATION
Clemson University, Clemson, SC
Bachelor of Science in Marketing 9/93-8/97