Hollywood is Calling!






Official Search Titles


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“Some kids play doctor or teacher or firefighters. My kids play Film Critic. Maybe Siskel and Ebert costumes for Halloween?” H. Dallman, mother
and KIDS FIRST! Juror

Jay was impressed. "I asked Zeb, age 7, how he liked the movie. He started talking about the characters, what he liked and didn't like, and kept going on. I couldn't believe it. " Jay didn't realize that Zeb had been a KIDS FIRST!® juror since the tender age of three.

"It is very cool that I, as a kid, can have influence on other kids and parents on what movies that they buy. I have learned about how important the content of the films are and how many great movies there are for kids.“ B. Waldman, KIDS FIRST! juror

"I embrace the Coalition for Quality Children's Media's mission.  As a graduate student I reviewed research concerning the effect of media on children.  It validated what I suspected
all along. It is very important to empower
children to become critical viewers, give
guidance on what that means, & help parents to make appropriate choices." J. Putnam, Juror

2 Ways You Can Be A
KIDS FIRST! Film Critic

A. Enter the KIDS FIRST! Film Critics' Search
B. Participate in KIDS FIRST! Film Critics' Weekend

A. Film Critics' Search - Deadline Oct. 20, 2010

Voting continues through midnight, October 31 for the Film Critics' Search contestants.

KIDS FIRST! is searching for five children to become official KIDS FIRST! Film Critics. The winners will

  • Attend Red Carpet events and advance screenings .
  • Review new films before they're released.
  • Interview celebrities on and off the Red Carpet.
  • Blog about upcoming films and events.
  • Receive receive an age appropriate collection of books, retail valued at $200,  courtesy of Simon & Schuster.
  • Go here for details on entering Film Critics' Search
  • Search Rules


Prizes include a $10,000 college scholarship, provided by Stepping Stones Entertainment, to the child who writes the best review of The Velveteen Rabbit.



Film Critics' deadline is still October 20, 2010.
For scholarship consideration you now have until December 10, 2010 to submit your written review of The Velveteen Rabbit.Scholarship Rules

B. Participate in KIDS FIRST! Film Critics' Weekend
November 12 - 14, 2010

This is the Grand Finale Weekend of the campaign during which

  • KIDS FIRST! Film Critic Winners Will Be Announced.
  • Set the World’s Record of the greatest number of kids “viewing and reviewing” the same film on the same weekend, The Velveteen Rabbit, together with a caring adult.
  • Watch The Velveteen Rabbit, then post your review here.
Where to find The Velveteen Rabbit


  • Purchase online at Stepping Stones Entertainment. 90% of the purchase price will be donated to KIDS FIRST!
  • Purchase at Toys R Us or amazon.com.
  • View at local theaters and libraries
  • Watch on Starz Kids & Family Channel

Host a Screening!

Go here


Thanks to our Industry supporters, including Toys R Us, Amazon.com, Warner Home Video, Entertainment One, Feature Films for Families, Anchor Bay Entertainment, Twentieth Century Fox Home Entertainment, Summit Entertainment, Stepping Stones Entertainment, WonderWorld Entertainment











Supporting Organizations

This campaign is supported by a group of national advocacy organizations whose combined membership is more than 17 million including: National Coalition of Women's Organizations, National Education Association, National Association of Elementary School Principals (NAESP), Reel Fathers, and others.



Supporting Venues

Supporting Media Partners

National Committee Members

KIDS FIRST! Film Criticss Search is a project of the Coalition for Quality Children's Media, a national, 19-year-old, nonprofit (501-c-3) organization that is a voluntary collaboration between the media industry, educators and child advocacy organizations. The mission of the Coalition is: 1) To teach children to become critical media users and; 2) To increase the visibility and availability of quality children's media.


If you have any questions about any of this, please contact our office at 505-989-8076 or send an email.

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