Juror Manual

The Evaluation Form

You will be rating every thing on the following attributes...

 

  • Appeal - How much did you like watching the program? Is it enjoyable?
  • Content – Did you like the subject matter and the way the story was told?
  • Production quality – Is the sound, location, costumes and/or animation pleasing and professional?
  • Benefits – Are there other benefits from watching this title? For instance does it teach something, make you curious to know more, provide a wider world view or increase understanding and awareness?
  • Age-appropriateness – Is the pace, content and production quality appropriate for the intended age group? If not, what age group would it be appropriate for (if any)?
Evaluation Forms

Visit the online juror forms page at http://www.kidsfirst.org/juror/index.shtml and open the adult form for Film/DVD/TV/Web-series. This is the form you will use most often. Preview the format and questions on the form. Remember to fill out the evaluation form completely, including your name, the full title you're reviewing, screening date and children's ages and genders if you have a children's jury.

Tips for using these forms


1. Evaluating Appeal - Is the product interesting? Is it fun to watch, listen to, and think about? Does it capture a child's interest? Would it appeal specifically to girls or boys? To special interest groups? Comment on why the program appeals to you and the children in your jury. Be specific in your comments.

Sample Appeal Responses:

  • Helpful Juror Response: "Yes! It provides great insight when learning about scientists such as Galileo." "The eight-year-old girls were glued to the screen. They really liked it." (Clear, specific information)
  • Unhelpful Juror Response: "Fairly appealing, kept my attention." (How? In what way? Vague, unclear information.)

2. Evaluating Content - What is the program about? If a story, consider how the story is told, how the characters are portrayed, and how the story affects the audience. When it's a game or an instructional program, evaluate the methods used to teach and how well one can learn from those methods. Remember: Provide specific examples and information.

Sample Content Responses

  • Helpful Juror Response: "Excellent use of historical facts that makes it a useful teaching tool." (Clear, specific information)
  • Unhelpful Juror Response: "Good social commentary." (Huh? What do you mean here? Vague, unclear information)

3. Evaluating Production Quality - This is a technical question to analyze nuts and bolts applicable to the production of the program. You are not expected to be a filmmaker here. Your point of view is that of the consumer. But, you can certainly comment on things such as design, acting, sound quality, animation, image quality, editing, costumes, cinematography and special effects. You know whether you liked it or not and that's what counts.

With interactive media, comment about the program's ease of use. If it is too difficult to use then tell us so. Again, be specific in your critique. Be sure to fill in the questions about the equipment you used as that sometimes determines specific problems with the program.

Sample Production Responses

Helpful Juror Response: "Beautiful scenes and colors that keep children's attention." (Specific, helpful information)

Unhelpful Juror Response: "Excellent" (Excellent in what way? Much too vague.)"Fun" (Tell us what is fun about it)

4. Evaluating Benefits - Here's your chance to give feedback on what you or your kids really enjoyed about the program and to help others know what to look for about this product. Although KIDS FIRST! is evaluating both educational and entertainment media, this is where you can address the educational and other benefits of a program. Please don't downgrade a title that isn't "educational" as that is not part of our baseline criteria. These are some of the most useful comments for consumers because they are things that parents and caretakers are concerned about. Let us know if this program inspired you. Often, jurors include comments about how programs lead to discussions afterwards. Be sure to let your enthusiasm, or lack there-of, show.

Sample Benefit Responses

  • Helpful Juror Response: "Many children were interested in learning more about the mystery about Anastasia and immediately wanted to go to the library to find our more." (Specific, helpful information)
  • Unhelpful Juror Response: "Kids liked Anastasia." (What did they like about her? Be more specific.)

5. Juror's Suggested Age Range - Based on your own experience, recommend the age range you believe it is most suitable for, from youngest to oldest. This is the age group you will use, if you have a children's jury. Be specific. Give clear age ranges such as "6 to 8" rather than "6 and up." Use numbers to indicate ages, rather than preschool" or "school-aged." Always give the upper age limit. Rather than saying 12 and up say 12 to 18. (Don't go beyond 18 as that is our upper limit).

Remember that the age of your jury should match your age recommendation. Sometimes, you may want to preview a title with kids of a different age in order to help determine if your recommendation is correct. However, you should not give a low rating to the title, or send in a low rating from the kids, if you feel it was appropriate for a different age level. If you cannot assemble an appropriately aged jury, let our office know.

6. Ratings - We use a three star system. Titles are rated as All-Star (3-stars), Yes (2-stars), Qualified Yes (1-star) or No (not endorsed).

  • All-Star rating is the highest rating given by KIDS FIRST! If you are inclined to rate something as an All-Star, consult the All-Star ratings guidelines and list as many of these attributes in your reason for giving this rating. Take a look at the All- Star Media Assets on our website, accessed through the juror forms page at: http://www.kidsfirst.org/juror/index.shtml.
  • A Yes rating must meet or exceed the KIDS FIRST! baseline criteria.
  • A Qualified Yes rating applies to media that meets the KIDS FIRST! baseline criteria, but rates low on all or many of the attributes. We call these the "squeakers."
  • A No rating applies to anything that does not meet all the KIDS FIRST! baseline criteria. Rejected titles should not be shown to the children's jury and should be destroyed.

7. Final Review. This is the single most important part of your evaluation as this is often used, verbatim in our juror comments about a film or other media product. Use the preceding portions of the evaluation form as your worksheet for this final review and write this in paragraph format, highlighting the outstanding or questionable aspects of the product. This should be approximately 75 words in length.

Introduction
Evaluation Process
Using KIDS FIRST! Criteria
Evaluation Attributes and Forms
Ratings
Rejecting a Title
About Your Forms
Children’s Jury
Tips for Working With Children
Tips by Age
Let's Get Started - Sample Review
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