WHAT THE RESEARCH SAYS
Food for Thought: Television Food Advertising to Children in the United States
The study combines content analysis of TV ads with detailed data about children's viewing habits to provide an estimate of the number and type of TV ads seen by children of various ages. A webcast of the forum is also available.
Parents, Children & Media: A Kaiser Family Foundation Survey
Parents say they are gaining control over their own children’s exposure to sex and violence in the media, but they remain more broadly concerned about inappropriate content in the media, according to a new national survey of parents released by the Kaiser Family Foundation.
The Digital Opportunity: Using New Media for Public Education Campaigns -- July 2007  The Ad Council and Kaiser Family Foundation hosted forum to explore how health-related and other nonprofits and government agencies can use new digital media. A webcast of the forum is available. |
| Parents Say They’re Gaining Control Over Their Children’s Exposure to Sex and Violence in the Media -- June 2007 The report, Parents, Children & Media: A Kaiser Family Foundation Survey, a national survey of 1,008 parents of children ages 2-17, explores how parents view the role of media in their children’s lives. |
| Children's Exposure to Food Advertising on Television: A Side-by-Side Comparison of Results from Recent Studies by the Federal Trade Commission and the Kaiser Family Foundation -- June 2007 This document compares two significant studies about food advertising to children on television. |
| New Study Finds That Food Is the Top Product Seen Advertised by Children -- March 2007 The study combines content analysis of TV ads with detailed data about children's viewing habits to provide an estimate of the number and type of TV ads seen by children of various ages. A webcast of the forum is also available. |
| Public Service Advertising in Great Britain: Lessons for U.S. Public Interests -- February 2007 This webcast forum explored the differences in public service advertising between Great Britain and the U.S. |
| The Teen Media Juggling Act: The Implications of Media Multitasking Among American Youth -- December 2006 A report, key findings and a webcast of a forum, hosted by the Kaiser Family Foundation, explore how pervasive media multitasking is among young people, potential cognitive and social development implications, and which teens are most likely to multitask. |
| Forum on The "Reality" of Health: Reality Television and the Public Health -- October 2006 This Kaiser Family Foundation forum examines the implications of reality TV serving as a health information resource. A webcast of the forum, a discussion paper, and related materials are available. |
| First Analysis of Online Food Advertising Targeting Children -- July 2006 A webcast of a forum analyzing the nature and scope of online food advertising to children. |
| Study Shows How Kids' Media Use Helps Parents Cope -- May 2006 A national survey of 1,051 parents with children age six months to six years old and a series of focus groups across the country. |
| Assessing the Effectiveness of Public Education Campaigns -- April 2006 A webcast of a forum exploring the effectiveness of public education campaigns. |
Frederick J. Zimmerman and Dimitri A. Christakis Pediatrics 2007; 120: 986-992. [Abstract] [Full text] [PDF]
Dimitri A. Christakis and Frederick J. Zimmerman Pediatrics 2007; 120: 993-999. [Abstract] [Full text] [PDF]
U.S. Census Bureau - Adults and teens will spend nearly five months (3,518 hours) next year watching television, surfing the Internet, reading daily newspapers and listening to personal music devices. That’s only one of thousands of nuggets of information on Americana and the world in the U.S. Census Bureau’s Statistical Abstract of the United States: 2007
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