Toys‘R’Us and Amazon.com – Hefty Support for KIDS FIRST! Film Critics’ Search

ToysRUs endcapDVDs of KIDS FIRST! Film Critics’ Search selections are standing pretty at Toys”R”Us. The retail giant for children’s clothing, furniture and more, a sponsor of the KIDS FIRST! Film Critics’ Search Campaign this inaugural year, is helping spread the word to eligible kids by giving the display prominent position on their new release endcap display. Four of the contest titles are readily available now to add to your family collection: Diary of a Wimpy Kid, The Twilight Saga: New Moon, Furry Vengeance and The Velveteen Rabbit. And watch for the Toys”R”Us emailed circular this weekend —  promoting a 25 percent savings on these DVDs when purchased in the store. Tom and Jerry Meet Sherlock Holmes will be available on August 24th.

Amazon is adding its punch to the program with promotion of the KIDS FIRST! Film Critics’ Search Campaign as part of its Kids & Family page and in its blog and Facebook page.

This is all helping to bring us closer to the knock-out conclusion we’re planning for the final weekend of the KIDS FIRST! Film Critics’ Search, Nov. 12 – 14. That’s the weekend we will announce the names of the five kids chosen to be KIDS FIRST! Film Critics for one year, attending special events (including red carpet premieres for movies), interviewing the stars and writing reviews of the films for KIDS FIRST! and our media partners. It is during that weekend we will attempt to set a world’s record of one million kids “viewing and reviewing” the same film on the same weekend by encouraging kids and a caring adult to enjoy The Velveteen Rabbit together.

The competition is ongoing right now. Kids ages six to 15 have until October 10 to submit a written review, and until October 20 to submit their videotaped review. The video reviews will be posted on KIDS FIRST!’s partner site, WonderWorldTV.com, where the public will vote on the reviews and narrow the field to 20 finalists. The five winners will then be chosen by a panel of celebrity judges.

And parents — this is not only a fun activity to share with your child, but it’s educationally sound. With visual media such a pervasive element of contemporary life, we’ve developed our KIDS FIRST! Film Critics’ Campaign to encourage an active rather than passive response — a vital visual literacy whereby kids learn to critique as well as write reviews about media they enjoy. Use our discussion guides (we’ve prepared one specifically for each of the competition’s selected films) to enhance your child’s appreciation of the film as well as to help her or him work up an insightful review. Just click on the DVD title on the right side of the KIDS FIRST! Film Critics’ Search page, and it will take you to the film’s information page and discussion guide.

You can support KIDS FIRST! directly by purchasing the Director’s Cut of The Velveteen Rabbit directly from SteppingStones.com. A portion of your purchase will be donated to KIDS FIRST!, supporting the Film Critics’ Campaign.

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