VelveteenRabbit.jpgJust like the Velveteen Rabbit himself, the movie version directed by Michael Landon Jr. of this beloved children’s book has two incarnations: the theatrical version and the director’s cut. They’re both the “reel” Velveteen Rabbit, and there’s something extra special about them: a $10,000 college scholarship opportunity provided by Stepping Stones Entertainment.

Kids aged six to 15 are invited to submit a written review (1,000 words or less) by Nov. 30. (View scholarship rules.) Check out the KIDS FIRST! discussion guide if you need help getting started. The winner will be announced in December. One scholarship will be awarded, but WonderWorld Entertainment is making every entrant a winner by giving each reviewer a free membership to WonderWorldCity.com.

You may view The Velveteen Rabbit director’s cut at your school or library (and let them know they can sign up for a free screening) or on Starz Kids & Family. If you’d like a copy for your own home collection, you can purchase the DVD from Stepping Stones.com — and Stepping Stones Entertainment will donate a percentage of the sales to KIDS FIRST!  — or Amazon.com, Toys“R”Us, or other retail outlets.

Note that the director’s cut is not the same version of The Velveteen Rabbit that is one of the selections for our KIDS FIRST! Film Critics’ Search competition (winners of which will have been announced the weekend of Nov. 12 – 14), but a review of either version is eligible for the scholarship competition.

And we have the same wonderful sponsors to thank for this scholarship competition as for the KIDS FIRST! Film Critics’ Search: Amazon.com, Anchor Bay Entertainment, Entertainment One, Simon & Schuster Children’s Publishing, Starz Kids & Family Channel, Stepping Stones Entertainment, Summit Entertainment, Toys“R”Us, Twentieth Century Fox Home Entertainment, Warner Home Video, and WonderWorld Entertainment, along with national nonprofit organizations that include the National Education Association, REEL Fathers, National Association of Elementary School Principals and the National Council of Women’s Organizations, with a cumulative membership of more than 17 million.

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