The International Central Institute for Youth and Education Television recently released a new survey from Maya Gotz about gender in children’s television worldwide. Although, strong female characters are not completely absent, far more often young and adult men are the heroes in TV programmes. This international analysis of children’s television reveals an unambiguous tendency: Of all the main characters on children’s TV only 32 % are female whereas in reality, women count for 51 % of the world’s population. It begs the question: Why do we still encounter stereotypes after 150 years of feminism?
In the world’s largest quantitative media analysis of children’s TV so far the main characters of fictional programmes in 24 countries were coded. The results show a clear under-representation and stereotyped depiction of female characters worldwide.
All reports are available on “Children’s TV Worldwide“