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PBS KIDS GO! Pioneers In-Video Gaming on Its Educational Broadband Service

PBS KIDS GO! announced the expansion of its video player capabilities to include new in-video gaming on pbskidsgo.org (www.pbskids.org/go/video). Embedded in PBS KIDS GO! popular curriculum-based series, the new games foster greater learning comprehension and enhance the digital experience for early elementary school children. Currently, the PBS KIDS GO! video player offers hundreds of video clips and dozens of full-length episodes, and is streaming more than one million clips each week.

The first series adding the game overlay to online videos include ARTHUR, FETCH! WITH RUFF RUFFMAN, CYBERCHASE and WORDGIRL. THE ELECTRIC COMPANY and other series will feature this new gaming option in the coming months.

“PBS is committed to raising the bar when it comes to developing kids interactive experiences that are fun and educational,” said Jason Seiken, SVP of PBS Interactive. “Kids are accessing and using media in myriad ways. As pioneers of this new technology, PBS KIDS GO! is creating an even more immersive and enriching experience for children to further their learning alongside their favorite characters.”

“We’ve combined two of the things that kids love most - great TV shows and cool games - and are thrilled to bring such incredible interactivity to kids whenever they want it,” added Sara DeWitt, Senior Director of PBS KIDS Interactive. “As the leader in educational media, PBS KIDS GO! will continue to reach out to this audience with content that will bring learning with media to a new level.”

With full screen, closed captioning, Spanish audio, and sharing and voting features, the PBS KIDS GO! video player showcases full episodes, sneak previews and clip highlights from PBS KIDS GO! broadcast properties primarily serving children ages 6 to 8, an audience with limited age-appropriate media choices. With fresh content added weekly, properties include ANIMALIA, ARTHUR, CYBERCHASE, DESIGN SQUAD, DRAGONFLYTV, THE ELECTRIC COMPANY, FETCH! WITH RUFF RUFFMAN, MARTHA SPEAKS, MAYA & MIGUEL, POSTCARDS FROM BUSTER, WISHBONE, WORDGIRL and ZOOM. Additionally, kids can browse by themes, such as “robots” and “Earth Day,” and enjoy Web-exclusive content from pbskidsgo.org series including THE GREENS, KRATTS’ CREATURES and KIDS WORLD SPORTS.

Available on both Macs and PCs, the PBS KIDS GO! video player is funded by the Corporation for Public Broadcasting (CPB) and is available at www.pbskids.org/go/video. The video player is also available via Web sites of participating local PBS member stations.

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