Chorion and The World of Eric Carle
Leading family entertainment producer and distributor Chorion has signed a number of licensing deals for The World of Eric Carle in the US and Europe. In the US, Crayola will begin a collaboration with The World of Eric Carle with a large format coloring book. JEM will produce tees for juniors and children. Zoobies bring their patent-pending 3-in-1 plush, pillow, blanket concept to The World of Eric Carle characters and Carson-Dellosa will produce a range of classroom products including bulletin board sets, borders, cut-outs and work holders.
Leapfrog Enterprises, Inc., has also signed to produce the Panda Bear, Panda Bear, What Do You See? book for its Tag™ Junior system for 2-4 year olds which will teach about the life of animals through the lens of Eric Carle.
Continuing on from the success last summer in the US with The World of Eric Carle, Applebee’s Neighborhood Grill and Bar, the world’s largest casual dining restaurant chain with nearly 2,000 locations, will distribute a themed Family Activity Booklet throughout the Spring.
These deals follow a raft of promotional activity for The World of Eric Carle and its celebration of the 40th anniversary of the iconic picture book, The Very Hungry Caterpillar, which kicked off in March 2009.
The Very Hungry Caterpillar, written by Eric Carle sells one copy every 30 seconds somewhere in the world and has eaten its way into the hearts of literally millions of children around the globe. The beloved picture book has been translated into more than 45 languages and has sold over 29 million copies and a brand new The Very Hungry Caterpillar pop-up book has been released in the US, UK, Germany, Japan, Italy, Taiwan and Norway.
