Up to date information about children’s entertainment – film, TV, DVD and more…. from founder and president of KIDS FIRST! Ranny Levy

Announcing the new Discovery/Hasbro Channel, “The Hub” Launching this Fall

Discovery Communications-Hasbro Joint Venture President and CEO Margaret Loesch unveiled the official brand and logo for the children’s network, set to launch in fall 2010. Moving forward, the network will be known as “The Hub” and will reach approximately 60 million homes on what is currently the Discovery Kids network.

“A hub is a place where great things come together — and that is precisely what The Hub network will be when it launches,” said Loesch. “The Hub will be a fun and transformative destination that brings kids and their families together by presenting clever stories and engaging characters.”

The Hub will offer young viewers and their families novel and compelling content, ranging from new comedies and animated adventures to live-action franchises and game shows — all celebrating the core childhood concepts of fun and play. The network’s tone will be thrilling, modern and dynamic, both on-air and online. These qualities are represented by The Hub’s spiral logo, which symbolizes a catalyst of action and imagination. In addition, the network will benefit from the strong DNA of its two parent companies, Discovery and Hasbro, which share a 50/50 partnership in the venture.

“Under the leadership of Margaret and her team, The Hub will be the next great children’s media brand,” said David Zaslav, President and CEO of Discovery Communications. “The goal is to create a destination for quality content, and we are confident The Hub can become a strong home for an active and engaged audience.”

“Hasbro is a company built on play, and Discovery was founded on curiosity,” said Brian Goldner, president and CEO of Hasbro. “The Hub will have the resources of both partners as it goes about reimagining the future of children’s entertainment.”

Content on The Hub will feature rich storytelling with active, multidimensional characters and unexpected heroes. The network will tap into the best production talent in the industry for shows that will reinvigorate children’s programming. Additionally, The Hub will incorporate cherished Hasbro properties, including Transformers and My Little Pony, and popular Discovery Kids franchises such as Adventure Camp and Flight 29 Down as a part of a diverse and robust lineup of original and acquired programming. The Hub’s online home, hubworld.com, will become an entertainment destination in its own right, offering kids access to video clips, interactive games and community features that extend the experience of the network’s content.

Ms. Loesch is a member of the KIDS FIRST! National Board.

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