Granny Ranny's Coming Attractions

Half a Billion Markers!

Ranny Levy — Tue, 15 May 2012 18:14:14 +0000

That’s how many plastic markers Crayola makes every year — enough to circle the earth three times! And since Crayola has no recycling program for used markers, many of those markers end up in landfills, or even worse, the ocean.

Elementary school kids take action. Land Wilson is a volunteer who works with the “Kids That Care” club at Sun Valley Elementary School in California. The kids were horrified to learn that their beloved Crayola markers could end up as trash in the ocean, killing wildlife like fish, sea turtles and marine birds.

You can help. Land and the kids started a petition on Change.org asking Crayola to start a program for consumers to recycle their markers. The kids believe that if thousands of people sign their petition, Crayola will let consumers make sure their markers end up in recycling bins, not oceans or landfills.

Click here to sign the kids’ petition asking Crayola to implement a consumer recycling program.

Here’s a lot more information about Land and the kids’ campaign, in their own words:

Every year, Crayola makes about half a billion markers — enough markers to wrap around the earth more than three times! — and sells them all around the world. Millions of kids use and love Crayola products — including the students at Sun Valley School, where I volunteer. That’s why we’re asking Crayola to make sure these markers don’t end up in our landfills, incinerators and oceans.

“I love your markers, but I’d like to tell you it’s polluting. So can I please send some of your markers back? I love your product, but hate pollution,” Zachary, age 9.

Around the world, people are starting to realize the massive problem of discarded plastics. It’s not only a waste of resources — it is detrimental to our well being. Plastics, which escape into the ocean, are entering our food chain as they are weathered and broken down into smaller and smaller pieces. By establishing a take-back program for their plastic markers, Crayola can stop millions of markers from becoming pollution and waste.

“I want to let you know that I am not a useless little kid. I can make a difference! By telling you to recycle your pens,” Dante, age 11.

“Will we ever be able to fix the hole in the ozone layer? I don’t like pollution because it hurts the Earth,” Georgia, age 7.

“If we all came from the Earth… Then why are we hurting it so much? Earth is all we have left,” Olivia, age 8.

We want Crayola to “make their mark” by starting a “take-back” recycling program for their markers. If Crayola can do it, we know other companies will follow. Crayola can be a leader for the environment.

Sincerely,

Mr. Land and his “Kids That Care” from Sun Valley School

Seeking partners for showcasing our films

Ranny Levy — Tue, 08 May 2012 17:58:12 +0000

Do you show films? Are you looking for films to screen for your youth audiences? Then, we may be the perfect source for you. KIDS FIRST! is looking for partners to screen our films, made for and by kids, that have been accepted for our traveling children’s film festival.

As our KIDS FIRST! Film Festival celebrates its 13th year, we are looking for new partners who would appreciate the wonderful diversity of programming that we have to offer. We offer films from studios, indie filmmakers and student filmmakers that have been though our selection process and we consider “best” to offer to the 100+ venues nation and world wide who affiliate themselves with us! Over the past 13 years, our affiliates include established film festivals and film societies, community centers, libraries, children’s hospitals and boat shows! Yup, a pretty diverse group. We help program for events that bring in tens of thousands of people and events that show films to intimate groups of 20.

Whether you have partnered with us in the past or are brand new to this type of event, we are a great resource for you because we have one of the best collections of films for a youth audience ages 2 to 15. And, it’s easy!. We have made some significant changes over the last year to make the selection and screening process so much simpler.

Most of our short films can be screened, in their entirety, on our vimeo site: http://shorts.kidsfirstmedia.com/ For longer films, you may watch the trailers at http://vimeo.com/groups/kidsfirsttrailers. For the longer films, we ship screeners to you.

For the short films, once you select which ones you wish to screen, you may download them to your computer or flash drive for exhibition, provided that your annual membership ($100) is up to date and you notify us of times and dates for your screenings.

Our annual membership is $100/ year, and for this you may screen as many films as you wish, year round. Go to http://bit.ly/IIOByv to download our application.

All the festivals we have worked with recently love this new process, as does our staff since it eliminates a lot of shipping and reduced the time involved.

Last, if you have not watched our youth film critics reviews yet, let me encourage you to do so. We are now into the 2nd year of this program with 16 youth film critics ages 7 to 15 who won a spot through a national competition held every fall. The kids are quite wonderful. All are film buffs in their own right and all, youngest to oldest, are quite articulate and thoughtful in reviewing the films they are assigned. Please take a look at our homepage where they are features. www.kidsfirst.org

That’s it for now. Lauren and I look forward to working with you. Please let us know if there’s anything we can help you with. Call our office at 505-989-8076. We’re in the mountain time zone and are here M-F, 9-5.
best,
Granny Ranny

$10,000 Earmarked for New Filmmakers in Focus Features’ Africa First Program

Ranny Levy — Tue, 08 May 2012 07:09:20 +0000

Celebrating its fifth year, Focus Features’ Africa First Program will accept entries beginning this Monday, May 14th and continuing through Monday, August 20th.

The uniquely conceived initiative, with funds earmarked exclusively for emerging filmmakers of African nationality and residence, is for the fifth consecutive year offering eligible and participating filmmakers the chance to be awarded $10,000 in financing for pre-production, production, and/or post-production on their narrative short film made in continental Africa and tapping into the resources of the film industry there. The program also brings the filmmakers together with each other and with a renowned group of advisors, major figures in the African film world, for support and mentorship. Past short films to come out of the Program have been showcased at the Sundance, Toronto, London, and Berlin Film Festivals; on The Africa Channel; and with the Museum of the Moving Image and the Film Society of Lincoln Center, among other venues worldwide. A compilation of films completed through the Program is available on DVD and across VOD and EST platforms. Complete details on Africa First – including application information – can be accessed year-round through www.focusfeatures.com/africafirst.

Africa First is supervised by Program Director and producer Kisha Cameron Dingle (…Sometimes in April), whose company, Completion Films, has a first-look and consulting deal with Focus, and who coordinates the Program’s submissions and evaluations with Focus director of development & production Christopher Kopp. In addition to on-site work in Africa, the winning filmmakers of Africa First will visit New York City in the fall of 2012 for a weekend of one-on-one workshop discussions with each other; members of the advisory board of experts in African cinema; such Focus executives as Mr. Schamus and president of production Jeb Brody, covering topics like international distribution and the economics of studio financing; and Mrs. Dingle and Mr. Kopp.

Focus CEO James Schamus made the announcement today, adding, “In celebrating the fifth anniversary of Africa First this year, we are also celebrating the dynamic and talented group of filmmakers we’ve had the privilege of collaborating with during the Program’s tenure. The kudos and acclaim their films have generated around the world is gratifying, and we look forward to working with them again.”

The submissions period begins on Monday, May 14th, 2012 and runs through Monday, August 20th, 2012. The five filmmakers selected will be notified by October 2012 and will retain the copyrights and the distribution rights to their completed shorts, with the exception of North American rights; Focus retains those, as well as the right of first negotiation to productions derived from the shorts, such as a feature-length expansion.

Completion is developing feature, documentary, and television projects. Its president, Mrs. Dingle, previously worked as director of development at Walden Media, and as an executive at New Line Cinema, where she oversaw the development and production of Spike Lee’s Bamboozled.

The Africa First advisory board members are Ms. Mahen Bonetti, founder and executive director of the African Film Festival; journalist and documentary filmmaker Ms. Jihan El-Tahiri; Ms. June Givanni, who for four years programmed the Toronto International Film Festival’s Planet Africa series; Ms. Sharifa Johka, film programmer and independent producer; Mr. Pedro Pimenta, producer and manager of training programs throughout South Africa; and Mr. Keith Shiri, founder/director of the Africa at the Pictures film festival in the U.K.

Focus Features and Focus Features International (www.focusfeatures.com) comprise a singular global company. This worldwide studio makes original and daring films that challenge the mainstream to embrace and enjoy voices and visions from around the world that deliver global commercial success. The company operates as Focus Features in North America, and as Focus Features International (FFI) in the rest of the world.

Current and upcoming Focus Features releases include Moonrise Kingdom, world-premiering as the opening-night film of the 2012 Cannes International Film Festival, the new feature from Wes Anderson, starring Bruce Willis, Edward Norton, Bill Murray, Frances McDormand, Tilda Swinton, and Jason Schwartzman; Lorene Scafaria’s Seeking a Friend for the End of the World, starring Steve Carell and Keira Knightley; Sam Fell and Chris Butler’s ParaNorman, the new 3D stop-motion comedy thriller from animation company LAIKA; Jamie Travis’ contemporary comedy For a Good Time, Call…, starring Ari Graynor and Lauren Anne Miller; Closed Circuit, the suspense thriller directed by John Crowley and starring Eric Bana and Rebecca Hall; Gus Van Sant’s Promised Land, the contemporary drama written by and starring Matt Damon and John Krasinski; the historical tale Hyde Park on Hudson, directed by Roger Michell and starring Academy Award nominees Bill Murray and Laura Linney; and Joe Wright’s epic love story Anna Karenina, starring Keira Knightley, Jude Law, and Aaron Johnson.

Focus Features and Focus Features International are part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

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Flicka Country Pride - Heartwarming and Inspiring

Ranny Levy — Mon, 30 Apr 2012 18:00:45 +0000

Three of our youth film critics reviewed this film, which releases this week at WalMart and Sam’s Club. All loved it, particularly the horse lovers. Casey Chandler (age 10), one of our KIDS FIRST! film critics is also a horse owner. Here’s what she has to say about this film:

Flicka, Country Pride, is a heartwarming story about a girl who finds courage and determination to make her dreams come true. This inspiring story is sure to touch the hearts of all you horse lovers out there!

The third in the series of Flicka movies, originally inspired by the classic novel by Mary O’hara, Flicka is based upon a beautiful mustang horse said to have a heart so bold, she can win a restless spirit. In this movie, the “restless spirit” is a girl named Kelly, played by KaceyRohl.

As a horse lover and owner, I have to admit that horse movies usually win me over. There is such an amazing connection between riders and horses and I think that the Director, Michael Damien, once again, succeeds in showing us how truly magical that connection is between Flicka and Kelly.

The story begins when Toby (Clint Black) takes a temporary job at the Cherry Creek Stable with several horses, including Flicka in tow. Lindy’s teenage daughter, Kelly, instantly connects with Flicka. The spirited black mare helps Kelly get through her day of chores, school and thinking about her deceased father. She no longer competes as a three day eventer and to make matters worse, she is pushed aside by her snobby ex-best friend. Life is complicated for Kelly and she cannot seem to stand up for herself until Flicka comes along. Flicka not only inspires Kelly to compete but also helps her find new and old relationships.

The movie was filmed in Kelowna, British Columbia with a storybook farm setting and countryside. One of my favorite characters is Toby. He became a strong link between the family’s tragic past and future filled with possibilities. Although the story was very predictable, it is hard to not enjoy the classic theme based on working hard and achieving your dreams!

I enjoyed this movie for its great cinematography and main characters. Although the story could have been a bit stronger, I give it a 3 ½ out of 5 stars. The movie is best enjoyed by pre teen and early teens

This is Casey Chandler reporting for KIDS FIRST!

Should You Allow Your Kid to See The Hunger Games?

Ranny Levy — Tue, 17 Apr 2012 20:05:27 +0000

If you haven’t seen this film yet and are still trying to decide whether or not to allow your child to go, here’s some help to make that decision. This highly anticipated film, based on the best-selling book that has been hugely popular with tweens is rated PG-13 for good reason - violence. If you are unfamiliar with the book, you might want to know that the storyline involves teens fighting one another “to the death.” The film portrays this pretty graphically, albeit with relatively short scenes. Beyond the violence factor, the film does offer some very thought-provoking concepts about reality TV, totalitarian government and violence as entertainment. Katniss, the protagonist, portrays a strong female role model who volunteers to fight in order to protect her younger sister shows great strength of character. Remember, the PG-13 rating does mean “Parental Guidance for kids 13 and under.” It’s up to you to decide whether or not you think this is right for your child. To help you decide, I want to share reviews by three of our youth film critics, Julianna Noone (12), Raven Devanney (14) and Anthony Aranda (9). Below are Julianna’s comments followed by links to video reviews by all three.

OMG, the Hunger Games is a MUST SEE! Adapted from the first of three novels, written by Suzanne Collins and directed by Gary Ross, this film brought such an adrenaline rush of excitement that I couldn’t sit still watching it. It takes place in the not too distant future, where North America has been replaced by Panem, where there is a Capitol and 12 Districts. The movie is about the struggles of a nation divided, where the districts must fight for survival and where the Capitol controls all of the districts. Each of the 12 districts must have one boy and one girl enter the “Hunger Games”, where they represent their District in a battle for their life, while their citizens watch the action live as it happens. Twenty-four entrants, but only one will survive. It’s reality TV at its absolute worst.

The main characters that we learn most about are Katniss Everdeen (Jennifer Lawrence, X-Men: First Class) and Peeta Mellark (Josh Hutcherson, Journey 2: The Mysterious Island), who are from District 12, the poorest of the 12 districts. They are also my favorite characters. I like Peeta, because he is the underdog of all underdogs, and he wanted to stay true to himself and not let the games change him in any way. I love Kat, because she is a great role model for young girls like me. She is smart and courageous and she is always looking out for those who need her. She shows that just because you may not be the richest, or best looking, or most liked person, if you have the will and fight to survive, you can overcome any obstacle.

I loved this movie so much. It’s hard to pinpoint any one scene I like the most. The scenes leading up to game really set the tone of the movie. Then you have the training scenes, which too are very well done. I would say the scenes during the actual Hunger Games are my favorite, as that is where the most action occurs. The way the Seneca Crane (Wes Bentley, Gone) controls the Games using hi-tech computer technology, was fantastic. This movie had me on the edge of my seat and had my emotions all over the place. The cinematography in the Capitol and the arena was amazing. One of the best special effects was how they made it look like Kat and Peeta were on fire as they entered the arena, and then later in the interview, they again made it appear that Kat’s dress was on fire when she spun around for the crowd.

While the movie contains some graphic violence, it is necessary to stay true to the storyline. It is certainly no worse than a lot of video games that kids play today, it’s just difficult to watch kids killing other kids. For me, I not only want to see the film again, but I started reading the books as well, so I can compare them when the next film is released. I think this movie is appropriate for ages 11 and up, though you should know that it may not be appropriate for some younger kids. The few instances of violence are intense and graphic, but they are short lived. I rate this film 5 out of 5 stars, but only because I can’t give it more than that. Even my dad stayed awake throughout the whole movie and that never happens! This has been a review from Julianna Noone, reporting for KIDS FIRST! “May the odds be ever in your favor!”

See Julianna’s video review here: http://www.youtube.com/watch?v=cHyKC-RSNnw

See Raven (14)’s video review here: http://www.youtube.com/watch?v=BuSNvlEt5og

See Anthony (9)’s video review here: http://www.youtube.com/watch?v=acTAvDc5_AE

Future of Broadcast Television Initiative Launched

Ranny Levy — Tue, 17 Apr 2012 18:29:53 +0000

Technical executives from 13 television broadcast organizations from around the world today completed signing a landmark memorandum of understanding (MOU) to officially form the global Future of Broadcast Television (FOBTV) Initiative. Announced during a well-attended general session at the National Association of Broadcasters convention, the MOU builds on the Future of Broadcast TV Summit held in Shanghai, China, in November 2011, where world broadcasting leaders established a framework for cooperation to chart the future course of terrestrial television broadcasting.

The signatories of the FOBTV MOU believe that terrestrial broadcasting is uniquely important because it is wireless (supports receivers that can move), infinitely scalable (point-to-multipoint and one-to-many architecture), local (capable of delivering geographically local content), timely (provides real time and non-real time delivery of content) and flexible (supports free-to-air and subscription services). The attribute of wireless delivery of media content to a potentially unlimited number of receivers
makes terrestrial broadcasting a vital technology all over the world. Broadcasting is, in fact, the most spectrum-efficient wireless delivery means for popular real-time and file-based media content, according to the MOU. The MOU underscores the goals of the FOBTV Initiative, which include:

• Developing future ecosystem models for terrestrial broadcasting taking into account business, regulatory and technical environments,
• Developing requirements for next generation terrestrial broadcast systems,
• Fostering collaboration of Digital TV development laboratories,
• Recommending major technologies to be used as the basis for new standards, and
• Requesting standardization of selected technologies (layers) by appropriate standards development organizations

FOBTV is a voluntary, non-profit association that is open to any organization that signs the MOU. FOBTV is now forming a Management Committee that will include representatives of the founding members. FOBTV also will have a Technical Committee that will be responsible for solicitation and evaluation of technical proposals and recommending major technologies to be used as the basis for new standards. Participation in the work of FOBTV Technical 2 Committee will be open to all MOU-signatory organizations that have a direct and material interest in the work of FOBTV.

The complete MOU – signed by technical executives of the Advanced Television Systems Committee (ATSC), Canadian Broadcast Corporation (CBC), Communications Research Centre Canada (CRC), Digital Video Broadcasting Project (DVB), European Broadcast Union (EBU), Electronics and Telecommunications Research Institute (ETRI), Globo TV-Brazil, IEEE Broadcast Technology Society (IEEE-BTS), National Association of Broadcasters (NAB), National Engineering Research Center of Digital TV of China (NERC-DTV), NHK Science and Technology Research Laboratories (NHK), Public Broadcasting Service (PBS) and the Brazilian Society of Television Engineers (SET) – is available at: http://tinyurl.com/FOBTVMOUApril2012

The Muppets Named New York City’s Family Ambassadors

Ranny Levy — Fri, 13 Apr 2012 19:40:58 +0000

How cute is this? The Muppets were today named New York City Family Ambassadors by NYC & Company, New York City’s tourism and marketing organization. As part of the year-long collaboration, the Muppets will encourage family travel to New York by highlighting the best ways for families to experience and enjoy the many dining and shopping venues, cultural institutions, parks and attractions across the five boroughs.

“I’ve loved New York ever since I arrived in New York harbor and saw that the Statue of Liberty is green. What a welcome! New York is a great place for families, frogs, pigs, bears and…uh, whatevers to visit. We can’t wait to show the world the best ways to hop around the city!” said Kermit the Frog, the world’s most famous amphibian.

Added Miss Piggy, “New York is the most fabulous city in the world. In fact, it’s almost as fabulous as moi. So don’t just sit there! Get ready world! You’re about to take the ultimate diva’s tour of moi’s favorite city! Lucky vous!”

The Muppets will also encourage locals to explore different neighborhoods across New York City by highlighting family-friendly things to do, see, and visit. The Muppets will share their personal City preferences at www.nycgo.com/family where Miss Piggy will discuss shopping, Kermit will help visitors navigate the five boroughs, Swedish Chef will focus on cuisine and more.

“We could not imagine better NYC Family Ambassadors than the lovable and enchanting Muppets,” said George Fertitta, CEO of NYC & Company. “Appealing to fans of all ages across the globe, the Muppets will highlight what they love about the five boroughs and illustrate why New York City is the perfect place for families to visit this year.”

MacGillivray. Cameron. Spielberg. Who will be the next filmmaker to join their ranks?

Ranny Levy — Wed, 11 Apr 2012 20:35:04 +0000

That’s right! One World One Ocean is looking for the next up-and-coming filmmaker as part of our World Oceans Day Video Contest – open to all ocean enthusiasts grades 7-12. Create a 1-minute video telling us why the ocean is important and you could win $500 and a GoPro camera!

Video submissions are due by May 4, so start shooting! Prizes will be awarded to one grand prize winneras well as to winners in three sub-categories: Best Humorous Video, Best Music Video and Best Video from a Non-Coastal City. Click here for contest guidelines.

All submissions will be judged by Oscar-nominated filmmaker and OWOO founder Greg MacGillivray! The top 10 videos will then be posted on OWOO’s website on May 18 where we will ask the public to vote for their favorite. Winning videos will be announced on June 8 as part of our World Oceans Day celebration.

At One World One Ocean, we believe that great storytelling can change the world. So join us in being the ocean’s storyteller, share YOUR story and help us spark a movement to protect the blue planet.

PG-13 RATING GRANTED FOR BULLY BY MPAA WITHOUT CUTTING CRUCIAL SCENE

Ranny Levy — Fri, 06 Apr 2012 07:00:08 +0000

The Weinstein Company (TWC), aided by the guidance and consultation from attorneys David Boies and Ted Olson, announced today that the MPAA has lowered the R rating, given for some language, for BULLY to a PG-13 in time for the film’s April 13th expansion to 55 markets. The scene that has been at the forefront of the battle with the MPAA, the intense scene in the film that shows teen Alex Libby being bullied and harassed on a bus, has been left fully intact and unedited. BULLY director Lee Hirsch felt editing the scene was not an option, and subsequently refused to do so, since it is too important to the truth and integrity behind the film. Also a victory is the exception the MPAA made by allowing the film to be released with the new rating before 90 days, which is the length of time their policy states a film must wait to be in theaters after a rating change to avoid confusion or inconvenience for moviegoers.

This decision by the MPAA is a huge victory for the parents, educators, lawmakers, and most importantly, children, everywhere who have been fighting for months for the appropriate PG-13 rating without cutting some of the most sensitive moments. Three uses of the ‘F word’ were removed from other scenes, which ultimately persuaded the MPAA to lower the rating. Hirsch made the documentary with the intent to give an uncensored, real-life portrayal of what 13 million children suffer through every year.

The new rating, which came about with the great support from MPAA Chairman Chris Dodd, grants the schools, organizations and cities all around the country who are lined up and ready to screen BULLY, including the National Education Association and the Cincinnati School District, the opportunity to share this educational tool with their children.

“Senator Dodd is a hero for championing this cause, and the MPAA showed great courage by not cutting the scene everyone has been fighting to keep,” said TWC Co-Chairman Harvey Weinstein. “Senator Dodd’s support gives voice to the millions of children who suffer from bullying, and on behalf of TWC, the filmmakers, the families in the film and the millions of children and parents who will now see this film, I thank him for recognizing that this very real issue cannot afford to go unnoticed.”

“I feel completely vindicated with this resolution,” said Hirsch. “While I retain my belief that PG-13 has always been the appropriate rating for this film, as reinforced by Canada’s rating of a PG, we have today scored a victory from the MPAA. The support and guidance we have received throughout this process has been incredible, from the more than half a million people who signed Katy Butler’s petition, to members of Congress, Governor Mike Huckabee and the many celebrities and others who raised their voices to express deeply felt support for a film that can inspire millions. The scene that mattered remains untouched and intact, which is a true sign that we have won this battle. With an array of great partners, a fabulous educator’s guide and extensive online tools, we can now bring this film unhindered, to youth and adults across our country.”

Building support for the Safe Schools Improvement Act is the next step in this movement for change. Already a meeting has been set with Senator Bob Casey to discuss how he can help. Lawmakers and politicians are being sought out to back the efforts of anti-bullying supporters everywhere in creating legislation that will comprehensively address the issues of bullying and harassment.

“If we can’t get the Safe Schools Improvement Act passed, we’ll be visiting the home states of each lawmaker until it does,” said Katy Butler, the 17 year old Michigan high school student who rallied petitioners on Change.org to urge the MPAA to lower BULLY’s rating. “On behalf of the more than half a million supporters who joined me on Change.org in petitioning the MPAA, I want to express how grateful I am not only to the MPAA for lowering the rating without cutting a vital scene, but to all of the people who used their voices to put a national spotlight on this movie and its mission.”

For the hundreds of organizations and individuals partnering with the film, the rating news means more screenings for more children. Said National Education Association President Dennis Van Roekel, “The changing of the rating for BULLY from R to PG-13 will enable many more young people to see this film. NEA applauds the Motion Picture Association of America and the producers for the PG-13 rating. Every teenage student should have the opportunity to see this powerful documentary about a problem that still haunts our schools. NEA also salutes 17-year-old Katy Butler and the other young activists whose online petition drive led to having the rating for BULLY reconsidered.”

After Weinstein’s and BULLY teen Alex Libby’s appeal in February to the MPAA for a PG-13 rating was denied by one vote, TWC and Hirsch chose to move forward with releasing the film unrated last weekend allowing theaters the chance to use their discretion when admitting children to the theater. BULLY leads all non-fiction films so far for 2012 with its strong opening weekend attendance.

Cheers for “Growing Up with Hello Kitty”

Ranny Levy — Thu, 05 Apr 2012 15:21:33 +0000

“Growing Up with Hello Kitty” was released by AnimEigo last week and is available at Walmart, Target, CVS, Amazon and many grocery stores. Our seven- and eight-year-old film critics gave it an enthusiastic thumbs up! Take a look at their reviews:

Growing Up with Hello Kitty 1
Reviewed by Camille Bajema
(See her full review on video.)

I’m reviewing the movie Growing Up with Hello Kitty 1. This movie is about two sisters, Mimi and Hello Kitty, growing up. Throughout these six seven-minute episodes, Mimi and Hello Kitty learn how to answer the telephone, eat their vegetables, clean up their messes, change their clothes, sleep by themselves and help their mother with chores around the house.

I like this movie because Mimi and Hello Kitty learn to have a positive attitude toward doing things that their parents want them to. They also learn how to be more independent. Parents will like these movies for their kids because it teaches basic skills and to respect and listen to their parents.

These episodes are short, so they hold a young child’s attention.

I recommend this movie for girls aged 4 through 7. I give this movie four out of five stars.

Growing Up with Hello Kitty
Reviewed by Morgan Bertsch
(See her full review on video.)

Today, we’re going to learn about the movie Growing Up with Hello Kitty. She has six episodes in each of two DVDs. You guys will love these episodes, just like I did.

It teaches you these: Talking on the phone; eating their vegetables; and also saying, “I’m sorry.” And cleaning your own mess. Oh, and [Hello Kitty] also has a twin sister – which they are nothing alike – and she has friends.

I loved it! Five twinkling stars. [It’s for] boys and girls, or anyone who’s a fan of Hello Kitty. The ages are 2 to 7. It’s coming out on March 27.

PBS Kids Encourages Families to Get Outside This Spring

Ranny Levy — Wed, 21 Mar 2012 16:46:43 +0000

Yesterday was the first official day of Spring and PBS KIDS is wasting no time helping kids get up and at ‘em by encouraging them to “Explore the Outdoors!”

This spring, PBS KIDS is partnering with the National Recreation and Park Association (NRPA), America’s largest association of state and local parks and recreation facilities, to encourage families to “Explore the Outdoors.” From March 26 through April 20, PBS will present four weeks of themed on-air programming and online content designed to inspire kids and families to get outside and discover nature. Locally, National Recreation and Park Association member parks, along with local PBS member stations, will be hosting events where kids are invited to experience the environment with fun and educational activities from PBS KIDS.

“Spring is the perfect time of the year for kids and families to venture outside and discover their environment,” said Lesli Rotenberg, Senior Vice President, Children’s Media, PBS. “Outdoor play and exploration is an essential part of every child’s life, and is one of the best ways to inspire kids to learn about the world around them.”

NRPA members across the country, along with local PBS member stations, will be hosting events with PBS KIDS Explore the Outdoors activities and materials. From nature treasure hunts to investigations of weather, wind and the local environment, families will be invited to participate in hands-on experiences that encourage kids to learn about science and nature. For more information on local events, or to pick up materials to explore the outdoors on your own, visit PBS Parents (PBSParents.org/outdoors).

“There is no better place than local parks and recreation to learn about nature and the outdoors,” said Barbara Tulipane, President and CEO of NRPA. “We must make sure we teach youth about the importance of appreciating the wonderful world outdoors which is why we are so proud to partner with PBS KIDS on this initiative.”

Explore the Outdoors Programming

Leading up to Earth Day, PBS KIDS will present four weeks of “Explore the Outdoors” themed programming from popular series including WILD KRATTS, DINOSAUR TRAIN, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT!, and CURIOUS GEORGE. Premieres include new episodes from WILD KRATTS, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT!, CURIOUS GEORGE and a new Earth Day themed episode of ARTHUR, airing Monday, April 16. On Friday, April 20 (the Friday before Earth Day), PBS will also present a special line-up of environmentally-themed programs to gear kids up to celebrate Earth Day. Themed weeks include:

WILD KRATTS “Backyard Adventures Week” - March 26-30

This special week features five episodes all about venturing outside to explore the wonders that are as close as your own backyard. The week concludes with the premiere of a new episode, “Flight of the Pollinators,” on Friday, March 30, which explores the amazing delivery system of plants and their animal partners.

DINOSAUR TRAIN “Nature Trackers Week” - April 2-6

This encore presentation of four “Nature Trackers” episodes of DINOSAUR TRAIN includes “Stargazing on the Night Train/Get Into Nature!,” “Shiny and Snakes/Tiny Flowers,” “Buddy Explores the Tyrannosaurs/Rainy Day Fight” and “That’s Not a Dinosaur/Tiny’s Garden.” The storylines follow Buddy, Shiny, Tiny and Don as they make their own discoveries in nature.

The episodes encourage kids to get outside, get into nature and make their own discoveries.

THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! “Nature’s Know-How Week” - April 9-13

The Cat, Nick and Sally go on a variety of outdoor adventures this week, including journeys to Drippety Dry Desert and Splishy Splashy Pond. Two new episodes premiere: “Super Cleaner Uppers/Itty Bitty Water” on Monday, April 9, and “Amazing Eyes/Water Walkers” on Thursday, April 12.

CURIOUS GEORGE “Explore Your World Week” - April 16-20

During this special week, everyone’s favorite monkey dabbles in a range of activities – from radio DJ-ing, to painting, to building a home for a squirrel. The week includes three premiere episodes – “DJ George/Curious George Paints the Desert” on Monday, April 16, “No Knowing Gnocchi/Here Comes the Tide” on Wednesday, April 18, and a special Earth Day episode, “Junky Monkey/Jumpy Warms Up,” on Friday, April 20.

Online and Mobile Resources for Families

PBS KIDS is increasingly serving children wherever they live, learn, and play – online, on mobile devices, on TV, and in the classroom. Kids can continue their environmental exploration online at PBSKIDS.org/outdoors to find environmental and outdoor themed games, activities and videos and on mobile through the PBS KIDS Video App for iPad, iPhone and iPod touch.

PBS Parents will provide resources for parents to explore the outdoors with their own families on PBSParents.org/outdoors. The site will provide activities from the on-air episodes, listings for PBS KIDS Day in the Park events, and ideas and resources that families can use to explore the outdoors any time.

Generation C: Connected Americans 18-34

Ranny Levy — Wed, 14 Mar 2012 18:53:33 +0000

According to Nielsen and NM Incite’s U.S. Digital Consumer Report, “Generation C,” is taking their personal connection with each other and content to new levels, new devices, and new experiences like no other age group. Born between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital.Americans 18-34 make up 23% of the U.S. population, says the report, yet they represent an outsized portion of consumers:

Watching online video (27%)

Visiting social networking/blog sites (27%)

Owning tablets (33%)

Using a smartphone (39%)

Their ownership and use of connected devices makes this group them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike. Generation C is engaging in new ways and there are more touch points for marketers to reach them.

Visiters/Viewers Audience Composition (% of Category, U.S. Audience)

TV Viewers Online Video Viewers Social Net / Blog Visitors Tablet Owners SmartPhone Owners

Male
49%

47%

46%

53%

50%

Female
51

53

54

47

50

2-17
23

14

13

13-17
11

6

18-34
23

27

27

33

39

35-49
21

28

28

29

30

50-64
20

22

22

21

20

65+
14

10

9

7

6

Hispanic
16

12

12

15

17

White
73

78

79

60

61

Black, African American
13

11

10

11

12

Asian or Pacific Island
6

3

3

9

6

Source: Nielsen, February 2012

More information from the Nielsen U.S. Digital Consumer Report shows that Since 2000, the number of Americans with Internet access has more than doubled from 132.2 million to 274 million, and online content is increasingly part of Americans’ entertainment fare. At the end of 2011, about one-third of consumers streamed long-form content such as a movie or TV show from the Internet through a paid subscription service like Netflix or Hulu-Plus.

With 12 million unique video consumers streaming from Hulu and 6.2 million from Netflix in October 2011, who’s watching Netflix and Hulu on home computers, asks the report:

Though 31% of Hulu’s audience falls into the 18-34 age range, more than a third of users are over the age of 50. Netflix skews slightly younger, with 40% of users in the 18-34 age range and 17% over 50

Women make up the majority of users for both Netflix and Hulu, 57% and 59% respectively, and they account for 64% of total time spent watching video content on Netflix and Hulu. This is particularly noteworthy, says the report, as women stream less online video overall than men

Both services have an audience that is more than three-quarters white, with relatively even audience percentages for African-Americans and Asians. Hispanics are more likely to watch video on Netflix than Hulu, making up 16% of Netflix’s audience compared to 11% for Hulu

For more information, register for the State of the Media: U.S. Digital Consumer Report, Q3-Q4 2011 here, or to read the Nielsen blog, please go here.

Read Across America - Friday, March 2, 2012 - The Lorax

Ranny Levy — Thu, 01 Mar 2012 16:59:57 +0000

National Education Association (NEA) celebrates its 15th annual Read Across America Day, tomorrow, Friday, March 2, 2012. Designed to encourage kids to discover the pleasure (maybe even the thrill) of reading, this year Read Across America Day is expected to draw 45+ million participants. This year, the book The Lorax (1971) by Theodor Seuss Geisel (Dr. Seuss), coincides with Universal Pictures release of the movie based on the book, and its universal message about preserving the environment. The voice talent of Dr. Seuss’ The Lorax include: Zac Efron, Taylor Swift, Betty White, Danny DeVito and Ed Helms who are also serving as co-chairs of this year’s Read Across America. Zak Efron will appear as a guest reader at the New York Public Library tomorrow as well. NEA’s Read Across America is co-sponsored by Dr. Seuss Enterprises (Cat in the Hat is the Read Across America Day mascot) and 50 national partners, including the American Library Association, PTA, NFL Players Association, RIF, Screen Actors Guild Foundation, Random House Children’s Books, Reading Rockets, United Through Reading, Heart of America Foundation, First Books, and KIDS FIRST!. March 2 was Dr. Seuss’ birthday, which is why Read Across America Day is held this day each year. For other Read Across America Day related information go to www.nea.org.

Hi Ho Silver! New Mexico is Home for “The Lone Ranger” Production

Ranny Levy — Tue, 28 Feb 2012 16:21:22 +0000

After a few false starts, New Mexico is delighted to welcome Bruckheimer Films’ epic adventure “The Lone Ranger,” starring Johnny Depp into our fine state. The film tax incentives, which helped grow the film business in New Mexico for the past 10+ years, were almost squashed by the new Martinez administration. Fortunately, the tax incentives have not gone away and production for the film has commenced on location in New Mexico where exteriors and studio work will be filmed, followed by locations in Arizona, Utah and Colorado. The film reunites the filmmaking team of the first three “Pirates of the Caribbean” blockbusters—producer Jerry Bruckheimer and director Gore Verbinski—with Johnny Depp.

Depp plays spirit warrior Tonto in “The Lone Ranger,” with Armie Hammer (“The Social Network,” “J. Edgar”) starring in the title role. Depp and Hammer are joined by a prestigious international cast which includes Tom Wilkinson, two-time Academy Award nominee (“Michael Clayton,” “In the Bedroom”) and Golden Globe® and Emmy® winner (“John Adams”); William Fichtner (“Armageddon,” “Pearl Harbor” and “Black Hawk Down”); Emmy Award-winner Barry Pepper (“True Grit,” “Saving Private Ryan”); James Badge Dale (“The Grey,” TV’s “The Pacific” and “Rubicon”); Ruth Wilson (TV’s “Jane Eyre” and “Luther”); and two-time Academy Award nominee and six-time Golden Globe nominee Helena Bonham Carter (“The King’s Speech,” “Alice in Wonderland”). The film is slated to open on May 31, 2013.

“The Lone Ranger” is a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.

“The Lone Ranger” is written by Ted Elliott & Terry Rossio of “Pirates of the Caribbean,” Eric Aronson and Justin Haythe. The executive producers are Mike Stenson, Chad Oman, Ted Elliott, Terry Rossio, Eric Ellenbogen and Eric McLeod.

Jerry Bruckheimer and Gore Verbinski are joined by a remarkable team of behind-the-scenes artists, including director of photography Bojan Bazelli (Verbinski’s “The Ring,” “Mr. and Mrs. Smith”); visual consultant Mark “Crash” McCreery (production designer of Verbinski’s “Rango); costume designer Penny Rose (“Pirates of the Caribbean” films); film editor James Haygood (“Panic Room,” “Fight Club”); visual effects supervisor Tim Alexander (“Rango,” three “Harry Potter” films); Academy Award®-winning special effects supervisor John Frazier, a 10-time nominee whose previous collaborations with Jerry Bruckheimer have included “Armageddon,” “Pearl Harbor” and, with Verbinski as well, “Pirates of the Caribbean: At World’s End”; and stunt coordinator Tommy Harper (“Iron Man,” “Iron Man 2”).

Academy Award®-winning filmmaker Gore Verbinski has enjoyed tremendous box office success as the innovative director of both character-driven franchises and thoughtful genre-bending fare. Most recently, Verbinski released his first animated film, the smash hit “Rango,” starring Johnny Depp. Grossing over $240 million worldwide, the film won the Academy Award for Best Animated Feature Film, as well as BAFTA and Annie awards, and received Golden Globe® and PGA nominations. Verbinski previously helmed the hit franchise “Pirates of the Caribbean,” directing the first three films starring Johnny Depp and Keira Knightley. The films have collectively grossed nearly $3 billion worldwide since release. He made his directorial debut with “Mouse Hunt,” starring Nathan Lane, followed by the road movie “The Mexican,” starring Julia Roberts, Brad Pitt and James Gandolfini. He also directed the smash horror film “The Ring,” starring Naomi Watts.

First in partnership with Don Simpson, and then as the chief of Jerry Bruckheimer Films, Bruckheimer has produced an unprecedented string of worldwide smashes, impacting not only the industry, but mass culture as well. Bruckheimer’s films include (producing with Don Simpson) “Top Gun,” “Beverly Hills Cop,” “Beverly Hills Cop 2,” “American Gigolo,” “Flashdance,” “Bad Boys,” “Dangerous Minds,” “Crimson Tide,” “The Rock,” and (producing solo) “Con Air,” “Armageddon,” “Enemy of the State,” “Gone in 60 Seconds,” “Coyote Ugly,” “Remember the Titans,” “Pearl Harbor,” “Black Hawk Down,” “Pirates of the Caribbean: The Curse of the Black Pearl,” “Bad Boys II,” “Veronica Guerin,” “King Arthur,” “National Treasure,” “Pirates of the Caribbean: Dead Man’s Chest,” “Pirates of the Caribbean: At World’s End,” “National Treasure: Book of Secrets” and the 2011 blockbuster “Pirates of the Caribbean: On Stranger Tides.”

On television, Bruckheimer had an unprecedented 10 television series airing in the 2005-6 season, a record in the medium for an individual producer. JBTV’s series include “C.S.I.: Crime Scene Investigation” and its spinoffs “C.S.I.: Miami,” “C.S.I.: NY” and “Without a Trace,” “Cold Case” and the eight-time Emmy® Award-winner “The Amazing Race.”

Jerry Bruckheimer Films and Television have been honored with 41 Academy Award® nominations, six wins, eight GRAMMY® Award nominations, five wins, 23 Golden Globe® nominations, four wins, 105 Emmy® Award nominations, 21 wins, 30 People’s Choice nominations, 15 wins, numerous MTV Awards, including one for Best Picture of the Decade for “Beverly Hills Cop.”

Roma Downey Creates Christian Pre-School Series

Ranny Levy — Tue, 14 Feb 2012 20:12:14 +0000

Little Angels is a new DVD series created by Executive Producer, Roma Downey, star of the Touched By An Angel TV series. This animated series teaches life lessons to preschoolers through stories from the Bible.

Brother and sister, Alex and Zoe, are two ordinary kids who find that the angels their parents put on their ceiling (decorations) come to life to help them through their daily discoveries and adversities.

KIDS FIRST! reviewed two DVDs in the Little Angels series: ABC’s and Animals. In ABC’s, our main characters, Alex and Zoe, are first introduced to the Angels. They help them learn to read by showing them how you can recognize letters by their shapes and relate them to real life images. Using concepts from the Bible to help them remember, for instance, “J” looks like a fishing hook, like one you might use to catch the Big Fish that ate Jonah - which starts with a “J.” The angels also help Zoe and Alex appreciate each other and treat each other fairly, with honesty and without jealousy.

In Little Angels Animals, the angels make Bible stories come to life, allowing the children to interact with its characters while learning lessons of cooperation and hard work. Throughout, the message that “God Loves You,” helps them navigate their feelings and overcome fears and adversity. When Zoe is afraid of lightning and climbing to the top bunk, she learns from Jonah that facing her fears is less scary than not doing what God wants you to do, and as she chants “God loves me,” she is able to reach the top bunk and overcome her anxiety.

Young children from religious families will delight in seeing Alex and Zoe as they are helped by angels and get to talk to characters they’ve only read about - or, since they are preschool-aged, been told about. It is comforting to children of this age to feel as if they are never really alone and they are always loved.

Each vignette is short, three fit nicely into a 30 minute DVD, and you can choose a single episode, or story, at a time. The DVDs also include some special features. Roma Downey explains her underlying idea and gives parents tips for listening to their children. You can watch music videos covering the topics of each of the stories and animated with images from each.

You can purchase these DVDs for $14.99 each at Amazon.com

Watch for These Preschool Valentines Day Shows on PBS

Ranny Levy — Sun, 12 Feb 2012 22:03:16 +0000

Two of Scholastic Media’s award-winning kids’ television shows celebrate Valentine’s Day this Tuesday, February 14. Follow Clifford and his owner, Emily Elizabeth, as they help friends on everyday adventures that teach life lessons through Clifford’s Big Ideas. An award-winning, top-rated series on PBS KIDS ®, Clifford the Big Red Dog airs Mon.-Fri.

Tuesday, Feb. 14 on PBS KIDS
“CLIFFORD’S BIG HEART”
To show how much he loves her, Clifford works hard to make Emily Elizabeth the perfect valentine. In the end, he learns that it’s his presence, not his presents, that means the most to her.

“CLEO’S VALENTINE SURPRISE”
With some help from K.C., Cleo goes overboard preparing a special gift for Clifford and T-Bone. When she doesn’t get a big gift in return, Cleo learns to recognize the joy in giving.

The Emmy Award-winning WordGirl airs on PBS KIDS GO! (Check local listings). Whenever there is trouble in The City, fifth-grader Becky Botsford transforms into WordGirl, using super strength and amazing vocabulary to stop quirky villains in their tracks. A special one-hour episode of WordGirl that focuses on bullying and stars Jane Lynch airs Feb. 20 on PBS KIDS.

Tuesday, Feb 14 on PBS KIDS GO!

“CHERISH IS THE WORD”

All the kids at school are making valentines to share with their special friends. But when Victoria Best (Kristen Schaal) runs off with all of the cards, it’s up to WordGirl to stop her and save Valentine’s Day. Vocabulary Words: Flee, Cherish

Journey 2: Mysterious Island

Ranny Levy — Wed, 08 Feb 2012 19:54:19 +0000

Watching one of our new youth film critics conduct their first interviews is really one of the most fun parts of my job as their producer and coach. Last week, I had the pleasure of accompanying 14-year-old Blake Hawes to the press junket for the new Warner film, Journey 2: Mysterious Island. Blake attended as one of the finalists in our 2012 youth film critics search competition. Today, he was announced as one of our official winners! (Congratulations Blake). Check out his interviews here.
Blake is a truly wonderful young man with the good fortune to have two equally wonderful parents. Both Blake’s Mom and Dad accompanied him at two days of events all over Oahu as we screened the film, met the cast and hung out with the other critics who virtually took Blake under their wings.

All of us loved the film which is a story about a mythical island where small critters become huge and huge ones become miniaturized. The underlying message of the story deals with something many young people can relate to: getting along with a step parent. Dwayne Johnson, who not only stars in the film but is also one of the producers, was beyond kind to Blake - particularly after Blake told him this was his first interview ever. “The Rock’s” response was to stand up and say, “then let’s take a picture.” Afterwards, he coached Blake on his now famous, “pec-pop of love.”

Be sure to take a look at his video review here or read it below:

Journey 2: The Mysterious Island is a fun and entertaining movie and offers some brilliant eye candy in some of the most impressive action scenes. Sean Anderson (Josh Hutcherson) has a new man in his life, his stepfather Hank (Dwayne Johnson). This movie is more about the relationship between Sean and Hank than a mindless cliché adventure movie. Sean grew up with a lot of loss of loved ones and people coming in and out of his life. Sean has trust issues with his new stepdad and doesn’t want to get too close to him, for he’s afraid that he’ll leave him due to his unfortunate past. Hank wants to play a bigger role in Sean’s life and hopes to finally make a bond between them.

Then they uncover the mystery of the Mysterious Island and go on an adventure to find Sean’s long-lost grandfather (Michael Caine). The only way to get to the island is by flying by helicopter. The quirky and fun tour guide (Luis Guzmán) is the comic relief in this huge journey. His daughter Kailani (Vanessa Hudgens) is Sean’s love interest in the movie. The plot itself is easy to understand for younger audiences and it is fun to see how it plays out in the end. The movie is chockfull of massive set pieces, which all are creatively brought to life by cinematography and editing.

Hudgens doesn’t deliver the most believable performance of her career because of the fact that she acts more like a big-city girl than a hardened islander of their destination. But all in all, she has great chemistry between Hutcherson in the movie, and should be commended for it. Guzmán however, delivers some tongue-in-cheek jokes throughout the film. He’ll offer a couple of chuckles throughout the movie for older viewers, but most of his jokes will appeal to the younger audience.

I like this movie because of its frantic action sequences and surprisingly well-suited soundtrack. This movie may be scary for younger viewers at points such as the lizard chase sequences. The intensity and the importance of the given situation during the final act of the movie gives the audience a very good reason to sit on the edge of their seats. Overall, I think the movie is very entertaining and has many great moments. I give it eight out of ten stars.
Nice start Blake. Keep up the good work. We can’t wait to see your next one.

Media Can Play Important Role in Teaching Character Building Skills

Ranny Levy — Tue, 07 Feb 2012 21:47:11 +0000

Results of a new research study released today, “It Starts with Character: Inspiring Kids & Teens to Volunteer” found that kids and teens who have more exposure to character-building skills, such as sharing, being kind and helping others, are more likely to volunteer in their communities, and with greater frequency. The study also found that parents and teachers say that media (TV, film, books, magazines, games, apps and Internet) can play an important role in communicating the value of character education. The study was commissioned by Scholastic Media – a division of Scholastic Inc. – and HandsOn Network – the volunteer enterprise of Points of Light – and administered by C+R Research and MDR.

Among the study’s findings from parent, teacher, kid and teen respondents:

·         Parents (84 percent), teachers (78 percent), kids age 6–11 (73 percent), and teens age 12–17 (64 percent) say character-building skills are among the most important skills to develop along with academic skills in order to be successful in life.

·         The more kids and teens are exposed to character-building skills, the greater their level of interest in volunteering. Additionally, kids and teens who are more exposed to character-building skills volunteer more frequently.

·         Eighty-eight percent of parents and 93 percent of teachers believe that volunteering provides opportunities for children to build character.

·         Ninety-four percent of parents and 98 percent of teachers agree that media can play an important role in teaching kids the value of character education; 63 percent of teachers believe that kids would benefit from more media exposure to lessons about character-building skills.

“This study demonstrates the importance of having curriculum for the heart as well as the head,” said Francie Alexander, Senior Vice President of Scholastic Education and Chief Academic Officer of Scholastic Inc. “At Scholastic, we put the same value on preparing children for good citizenship as we do for careers and college.”

Findings Coincide With Launch of Fourth Annual ‘Clifford® BE BIG™ In Your Community’

National Contest to Inspire Service and Volunteerism

“This survey reinforces the importance of ensuring that kids are able to discover their power to make a difference in their communities at an early age,” said Michelle Nunn, CEO of Points of Light. “Programs like BE BIG encourage our next generation to act on their potential to make their mark on the world.”

The findings coincide with today’s launch of the fourth annual ‘Clifford BE BIG in Your Community’ national contest, which is designed to inspire engagement in service and volunteerism. Beginning today, the contest invites kids of all ages, teachers, parents and community leaders to submit proposals that demonstrate how Clifford’s BIG Ideas (Share, Help Others, Be Kind, Be Responsible, Play Fair, Be a Good Friend, Believe in Yourself, Have Respect, Work Together and Be Truthful) can make the world a better place. Submitted ideas vie for the chance to win up to $10,000 in community grants from the BE BIG Fund to be used to implement the winning proposals. The mission of the fund is to recognize and reward others for their BIG actions, to catalyze change in local communities, and to provide resources for everyone to share BIG ideas. Entry forms can be found at http://www.scholastic.com/cliffordbebig/contest/; those interested can also explore their local HandsOn Network action center for opportunities to serve in their community at http://www.handsonnetwork.org/actioncenters/map. Complete rules are online at www.scholastic.com/cliffordbebig/contestrules.*

Additional findings of the study include:

Teacher, kid and teen survey respondents name Clifford The Big Red Dog® as the character most associated with teaching character-building skills relative to other characters.

The vast majority of parents (96 percent), teachers (98 percent), kids (91 percent), and teens (81 percent) surveyed agree that Clifford’s BIG Ideas are valuable/important.

The study was commissioned to examine the role of the BE BIG™ program on civic engagement, as it continues to grow and inspire communities to engage in service. “It Starts with Character: Inspiring Kids & Teens to Volunteer” is a national online survey of more than 1,000 individuals – 250 parents of kids age 2–11, 251 kids age 6–11, 249 teens age 12–17, and 260 kindergarten through second-grade teachers. The sample was drawn from C+R Research and MDR online panels, and the survey was fielded from October 10, 2011 through October 25, 2011. The margin of error is +/– 5.2 percent at a 90 percent confidence level. The study results can be viewed online at mediaroom.scholastic.com/clifford and www.handsonnetwork.org/bebig.

Internet Safety: It’s Everyone’s Business - Advice from IBM

Ranny Levy — Tue, 07 Feb 2012 17:22:50 +0000

Today is Safer Internet Day, and IBM is rallying around the globe to help inform students and teachers about how to safely manage their presence online. Here is a blog from Lisa Lanspery who is an IBM employee speaking about Internet Security:

“I frequently get requests from friends asking me how to put controls on their computers for their kids. Although I am not personally an expert on security, I wanted to share the toolsthat IBM has released in conjunction with Safer Internet Day. These tools for Internet safety and controlling one’s identity online can help anyone understand what it means to be digitally responsible.

I am a parent of two children, and their easy access to the Internet scares me. To pass the time in long lines at the supermarket, I will hand my daughter my iPhone so she can play on it or surf the Internet. My two-year-old already knows how to use her pointer finger to “turn pages” online to read an ebook. While I want my children to be digitally savvy, I also know that it is essential for them to learn to be digitally responsible. Teaching digital responsibility to my young children is a key part of my responsibility as a parent.

By the time kids reach middle school, they’re likely to know as much or more about the Internet as their parents. Children use the Internet for schoolwork, to play games, to send email and instant messages, for downloading music, for shopping, and for entering contests. Although they know their way around the web, they may lack the judgment and emotional maturity to steer clear of trouble.

It is everyone’s role to understand the ramifications of their actions online. Parents should make use of IBM’s guides on Cyberbullying, Internet Safety Coaching, and Controlling Your Online Identity as a starting point to learn more about protecting their children (and themselves) online.

Please check out this post from IBM’s Security Counsel and Chief Privacy Officer discussing how your “individual actions can make the difference to protect your reputation, your physical safety, your financial information, and the integrity and safety of the digital devices and networks that you may use and that our society relies upon.”

Lisa Lanspery is Manager of Corporate Communications at IBM, and the mother of two young children.

Power of Film to Create Social Change Panel Discussion USC, Feb 7 at 7:30 p.m.

Ranny Levy — Tue, 07 Feb 2012 07:39:29 +0000

There is a vibrant tradition in American cinema of films that tackle compelling social issues. Seminal films, including “To Kill a Mockingbird,” “In the Heat of the Night,” “Guess Who’s Coming to Dinner” and “Norma Rae” remind everyone that the smallest acts of courage can inspire social change. This tradition continues with the recent film “The Help,” which examines the relationships between black maids and their white employers in 1960s Mississippi. The film reminds audiences that popular culture has the power to affect change and illuminate the plight of those without a voice.

USC SCHOOL OF CINEMATIC ARTS PRESENTS “The Power of Film to Create Social Change” Panel Discussion
Tuesday, February 7, 2012; 7:30 PM – 8:30 PM
Landmark Theatre, 10850 West Pico Blvd., Los Angeles, CA 90064

PANELISTS:
• Reverend James Lawson – Pastor Emeritus Holman United Methodist Church, Legendary Civil Rights activist
• Rabbi Allen I. Freehling – Rabbi Emeritus, University Synagogue. Former Exec. Director Human Relations Commission, City of Los Angeles, and longtime social justice advocate
• Ai-jen Poo – Director, Co-Founder, National Domestic Workers Alliance
• Michael Taylor, Producer, Chair of Film and Television Production, USC
· Octavia Spencer (Actress, “The Help”)
• Tate Taylor (Writer/Director, “The Help”)

Moderator: Cari Beauchamp. Beauchamp is the Academy of Motion Picture Arts and Sciences Film Scholar, and award-winning author of “Without Lying Down: Frances Marion and The Powerful Women of Early Hollywood.”

About the film: Based on one of the most talked about books in years and a #1 New York Times best-selling phenomenon, “The Help” stars Emma Stone (“Easy A”) as Skeeter, Academy Award®–nominated Viola Davis (“Doubt”) as Aibileen and Octavia Spencer as Minny—three very different, extraordinary women in Mississippi during the 1960s, who build an unlikely friendship around a secret writing project that breaks societal rules and puts them all at risk. From their improbable alliance a remarkable sisterhood emerges, instilling all of them with the courage to transcend the lines that define them, and the realization that sometimes those lines are made to be crossed—even if it means bringing everyone in town face-to-face with the changing times. Deeply moving, filled with poignancy, humor and hope, “The Help” is a timeless and universal story about the ability to create change.

The ensemble cast also features Jessica Chastain, Bryce Dallas Howard, Emmy® Award winner Allison Janney, Chris Lowell, Oscar® winner Sissy Spacek, Academy Award® nominee Cicely Tyson and Mike Vogel.

ABOUT USC SCHOOL OF CINEMATIC ARTS: The mission of the USC School of Cinematic Arts is to develop and articulate the creative, scholarly and entrepreneurial principles and practices of film, television and interactive media, and in doing so inspire and prepare the women and men who will become leaders in the field.

Visiters/Viewers Audience Composition (% of Category, U.S. Audience)
	TV Viewers	Online Video Viewers	Social Net / Blog Visitors	Tablet Owners	SmartPhone Owners
Male	49%	47%	46%	53%	50%
Female	51	53	54	47	50
2-17	23	14	13
13-17	23	14	13	11	6
18-34	23	27	27	33	39
35-49	21	28	28	29	30
50-64	20	22	22	21	20
65+	14	10	9	7	6
Hispanic	16	12	12	15	17
White	73	78	79	60	61
Black, African American	13	11	10	11	12
Asian or Pacific Island	6	3	3	9	6
Source: Nielsen, February 2012