What is the KIDS FIRST! Endorsement
KIDS FIRST! evaluates, rates and endorses films, DVDs, TV shows, CDs, video games, web series and apps designed for ages 0 to 18 using community based juries of adults and children. To qualify for an endorsement, a title must meet or exceed the KIDS FIRST! criteria and be approved by child as well as adult jurors. Endorsed titles are given a one-, two- or three-star rating indicating good, better and best.
KIDS FIRST! Endorsed Titles Receive
The right to use the KIDS FIRST! endorsement seal and rating on all marketing materials
Consideration for screening in the KIDS FIRST!® Film Festival
Consideration for KIDS FIRST! Best Award
Review posted on the KIDS FIRST! website and other KIDS FIRST! media partners' publications and websites
KIDS FIRST! evaluates, endorses and rates films, DVDs, CDs, TV shows/series, video games, web series, screenplays and apps using specially trained volunteer community-based juries from a pool of more than 300 adults and 3,000 children.
To receive a KIDS FIRST! endorsement, the producer or distributor of the program must submit it to KIDS FIRST! using the online application. The application fee may be paid online via credit card, by phone, or a check or money order mailed to our office. Non-returnable copies of the program are shipped to our office once the form is submitted. Screenplays are required to be submitted via pdf format. Your application is not complete until the application form is submitted, payment is received and copies of the program arrive at our office.
KIDS FIRST! adult jurors are vested with determining whether the title meets the KIDS FIRST! baseline criteria. Every title that is endorsed is reviewed by at least three adult jurors as well as children from their children's jury. The jurors use standardized evaluation tools that have eleven key questions and more than 50 specific assets. A program must meet the baseline criteria before it is shown to the children's jury. If it does not meet the baseline criteria, it is not screened by the children's jury.
KIDS FIRST! provides a quantitative and a qualitative evaluation of the program by both its adult and child juries. In the case of screenplays, KIDS FIRST! will provide full written coverage by it adult jurors only.
KIDS FIRST! jurors are vastly diverse. There is no other single review authority that has a comparable representation of so many cultures. Since many juries are conducted at schools or day care facilities where the populations represent many different ethnic groups, KIDS FIRST! is able to obtain feedback from many cultural groups. Jurors represent multiple geographic regions from urban, sub-urban and rural areas. The adult jurors are educators, child development specialists, children’s librarians, Girl Scout Leaders and other interested adults and parents. These adults receive training from KIDS FIRST! to become certified as an adult jurors and children's jury facilitators. Each adult juror facilitates a group of children who serve on their children's jury.
Evaluated titles appear on the KIDS FIRST! website and in our media partners publications, which reach 2-4 million readers every month. Including:
Macaroni Kids Sweeps
Bay Area Parent
KIDS FIRST! Newsletter
KIDS FIRST! Website
KIDS FIRST! Facebook
KIDS FIRST! / Coalition for Quality Children's Media
112 W. San Francisco Street, Suite 305A
Santa Fe, NM 87501 USA
For questions about your submission, speak with Lauren Longworth, Jury Manager
FAQs for Producers
Answers to frequently asked questions from producers.
More about the Coalition for Quality Children's Media
KIDS FIRST! and KIDS FIRST! Film Festival are projects of the Coalition for Quality Children's Media, a nonprofit organization supporting quality children's media since 1991.