{"id":183,"date":"2010-09-21T06:52:03","date_gmt":"2010-09-21T13:52:03","guid":{"rendered":"http:\/\/www.kidsfirst.org\/kidsfirstnews\/2010\/09\/21\/%e2%80%98age-appropriate%e2%80%99-is-guiding-principle-and-structure-for-little-one-books\/"},"modified":"2010-09-21T07:00:02","modified_gmt":"2010-09-21T14:00:02","slug":"%e2%80%98age-appropriate%e2%80%99-is-guiding-principle-and-structure-for-little-one-books","status":"publish","type":"post","link":"https:\/\/www.kidsfirst.org\/kidsfirstnews\/2010\/%e2%80%98age-appropriate%e2%80%99-is-guiding-principle-and-structure-for-little-one-books\/","title":{"rendered":"\u2018Age Appropriate\u2019 is Guiding Principle and Structure for Little One Books"},"content":{"rendered":"

\"LittleOneBooks_logo_160x267_1.jpg\"<\/a>The founding inspiration for online store Little One Books (littleonebooks.com) was Joan McCoy and Barney Cohen\u2018s quest for quality books, music and videos to share with their new granddaughter. The idea percolated for nearly two years before gelling into a purpose, resulting in four years of dedicated development that culminated in last April\u2019s launch of the music-video-bookstore for ages zero to five.<\/p>\n

\u201cThere are so many classics, we find, especially in the grandparents world,\u201d says McCoy. \u201cPeople remember books from their childhood and want to get them for their grandchildren.\u201d Which is why Little One Books, while not ignoring the new Disney and \u201cDora\u201d offerings, is focused more on providing customers \u201csomething a little bit different and unusual,\u201d McCoy explains.<\/p>\n

And it takes a unanimous two-thumbs-up from both partners for an item to make the select Little One Books list of titles.<\/p>\n

With the books, for instance, McCoy explains, the criteria include great artwork and a well-written, compelling story. \u201cWe read each book and talked about it,\u201d she says. And the child development specialist for their local library system \u2013 the Seattle Public Library \u2013 helped them vet their list and understand the behavior of children at different ages.<\/p>\n

\u201cAge appropriate\u201d is the common theme among all lines of product. For music, \u201cWe want artists who write for children,\u201d explains McCoy, noting that a lot of what\u2019s out there is really for adults but just repackaged for children. Little One Books also carries classical music that\u2019s appropriate for children \u2014 works that are not so complicated musically and that feature simpler instrumentation. To this aspect of Little One Books, Cohen brings the experience of his long career in the music business.<\/p>\n

And the couple credits KIDS FIRST!\u2019s own Ranny Levy for helping them develop the video selection. Videos must contain no violence, be educational and encourage interaction, such as asking the viewer to repeat words or do some movements.<\/p>\n

\u201cGetting good product into the hands of very young children is a passion of mine,\u201d McCoy enthuses. Recognizing that other grandparents (and parents) share that interest, she and Cohen wanted to help them sort through the immense amount of children\u2019s product available. Hence, Little One Books\u2019 select list. \u201cWe want to give people choices, but not so much as to be overwhelming.\u201d<\/p>\n

And that\u2019s why, also, within Little One Books\u2019 zero-to-five age range, product is organized by specific age. As McCoy points out, there are occasions when people are looking for a gift to give a child they may not know really well \u2014 but they will always know the age of the child.<\/p>\n

Cohen relates the feedback he received from one customer: \u201c[He] was totally baffled about what to give an acquaintance at a baby shower. \u2026 He was dreading shopping, didn\u2019t know what store to go to, and anticipated it would take an hour out of his day. But he went to our site and found something in a few minutes. \u2026 He said it was the perfect gift; the person who received it loved it.<\/p>\n

\u201cWhen people tell us they like what they buy or we did something to improve their lives, it\u2019s a real charge.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The founding inspiration for online store Little One Books (littleonebooks.com) was Joan McCoy and Barney Cohen\u2018s quest for quality books, music and videos to share with their new granddaughter. The idea percolated for nearly two years before gelling into a purpose, resulting in four years of dedicated development that culminated in last April\u2019s launch of […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12,1],"tags":[],"class_list":["post-183","post","type-post","status-publish","format-standard","hentry","category-interviews","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/paS5I2-2X","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.kidsfirst.org\/kidsfirstnews\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kidsfirst.org\/kidsfirstnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kidsfirst.org\/kidsfirstnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kidsfirst.org\/kidsfirstnews\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kidsfirst.org\/kidsfirstnews\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":0,"href":"https:\/\/www.kidsfirst.org\/kidsfirstnews\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kidsfirst.org\/kidsfirstnews\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kidsfirst.org\/kidsfirstnews\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kidsfirst.org\/kidsfirstnews\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}