{"id":513,"date":"2011-10-21T01:14:26","date_gmt":"2011-10-21T07:14:26","guid":{"rendered":"http:\/\/www.kidsfirst.org\/ranny\/2011\/10\/21\/90-of-tv-viewing-live-even-with-dvrs-in-44-of-households\/"},"modified":"2011-10-21T01:14:26","modified_gmt":"2011-10-21T07:14:26","slug":"90-of-tv-viewing-live-even-with-dvrs-in-44-of-households","status":"publish","type":"post","link":"https:\/\/www.kidsfirst.org\/ranny\/2011\/90-of-tv-viewing-live-even-with-dvrs-in-44-of-households\/","title":{"rendered":"90% of TV Viewing Live Even With DVRs in 44% of Households"},"content":{"rendered":"<p>According to new consumer research from Leichtman  Research Group, about 44% of American TV households now have at least  one digital video recorder and 62% digital cable  subscribers now use video-on-demand at least monthly. However, about 90% of all TV viewing in the U.S. is still via live  TV, says the report.<a onfocus=\"this.blur()\" onclick=\"ps_imagemanager_popup(this.href,'CTR_Media_Research.jpg','161','144');return false\" href=\"http:\/\/www.kidsfirst.org\/ranny\/wp-content\/uploads\/CTR_Media_Research.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" vspace=\"3\" border=\"0\" align=\"left\" hspace=\"5\" height=\"134\" alt=\"CTR_Media_Research.jpg\" title=\"CTR_Media_Research.jpg\" src=\"http:\/\/www.kidsfirst.org\/ranny\/wp-content\/uploads\/.thumbs\/.CTR_Media_Research.jpg\" \/><\/a>Additionally, 73% of all digital cable subscribers have ever used  Video on-Demand. Overall, about 62% of digital cable subscribers used on-Demand in  the past month.<br \/>\nAdditional significant findings show that:<\/p>\n<ul>\n<li>80% of DVR owners rate the service 8-10 (with 10 being excellent),<\/li>\n<li>62% of cable VOD users rate the service 8-10<\/li>\n<li>74% of Premium on-Demand users rate VOD 8-10<\/li>\n<li>63% of all Netflix subscribers rate the Watch Instantly feature 10  (on a 1-10 scale with 10 being an extremely important feature or benefit  of the Netflix service)<\/li>\n<li>20% of Netflix subscribers use Watch Instantly daily, and 57%  weekly<\/li>\n<li>78% of Watch Instantly users use it to watch movies and TV shows on a TV set<\/li>\n<li>86% of Netflix households subscribe to a multi-channel video  service, and 43% with a multi-channel video service subscribe to a  premium service<\/li>\n<\/ul>\n<p><em>These findings are based on a survey of over 1,300 households  throughout the United States, and are part of LRG\u2019s study, On-Demand TV  2011: A Nationwide Study on VOD and DVRs.<\/em><\/p>\n<p>More information may be found in the <a href=\"http:\/\/www.leichtmanresearch.com\/research\/notes09_2011.pdf\">LRG PDF file<\/a> available here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to new consumer research from Leichtman Research Group, about 44% of American TV households now have at least one digital video recorder and 62% digital cable subscribers now use video-on-demand at least monthly. However, about 90% of all TV viewing in the U.S. is still via live TV, says the report.Additionally, 73% of all [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-513","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paSd8M-8h","_links":{"self":[{"href":"https:\/\/www.kidsfirst.org\/ranny\/wp-json\/wp\/v2\/posts\/513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kidsfirst.org\/ranny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kidsfirst.org\/ranny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kidsfirst.org\/ranny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kidsfirst.org\/ranny\/wp-json\/wp\/v2\/comments?post=513"}],"version-history":[{"count":0,"href":"https:\/\/www.kidsfirst.org\/ranny\/wp-json\/wp\/v2\/posts\/513\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kidsfirst.org\/ranny\/wp-json\/wp\/v2\/media?parent=513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kidsfirst.org\/ranny\/wp-json\/wp\/v2\/categories?post=513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kidsfirst.org\/ranny\/wp-json\/wp\/v2\/tags?post=513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}