the KIDS FIRST!®Home Page
The Newsstand -What's
TV VIOLATIONS BRING FINES
In July, the FCC handed out more than $40,000 in fines
for violations of its rules limiting commercial time during
children's programming. (Broadcasting & Cable , July 28,
THE WAY WITH STRONG FEMALE ROLE MODELS
There is a long held belief in the entertainment industry
that girls will watch programs with boys as heroes but boys
won't watch programs with girls as heroes. We celebrate the
following companies for changing the way that females are
portrayed. Here are some new programs soon to be released
that portray strong-willed, enterprising females with
well-defined characters who conquer their worlds by tapping
into their own considerable internal resources.
- Disney's feature film "Mulan" - slated for release
- Nelvana's August release of "Pippi Longstocking"
- Warner Bros.' fall TV series "The Legend of Calamity
- 20th Century FOX's feature film "Anastasia" to be
released November 21st
- Paramount's "Fairy Tale: A True Story"
FIRST! (CQCM) Web Site clocks over
90,000 hits monthly and has received
Dot Com 2Hot2Handle Award
Web Select Parenting Site Award
As a benefit to membership, producers can link
from our site to theirs - you could sell your title off the net. For
more information, contact
Other organizations that support the
KIDS FIRST!® initiative are offering the
Directory to their members and will generate a small profit
from doing so. If you know an organization interested in
doing this, please have them contact
While everyone else is busily trying to figure
out how to identify quality children's programming ... we've done
CQCM's most recent edition of its
KIDS FIRST!®Directory is now
The new 68 page, four-color directory
describes over 700 KIDS FIRST!®endorsed videos and
CD-ROMs, including Juror comments, and expert guidelines
from child development specialists, educators, parents and
Order your copy for $5
(includes shipping and
Call 1-505-989-8076 or
order on-line today!
C E N T E R . F O R . M E D I A .
E D U C A T I O N
YOU NEED TO KNOW ABOUT THE NEW TV-Y7-FV RATING
The television industry has developed TV PARENTAL
GUIDELINES that provide information to help parents make
choices about which programs to tune in or tune out for
their children. These guidelines are a result of
negotiations that took place among child advocates,
educators, health professionals and industry leaders last
summer. The following special categories have been created
for programs that are specifically directed to children:
TV-Y identifies programs designed to be appropriate for
children of all ages. These programs are not expected to
frighten younger children.
TV-Y7 identifies programs designed to be appropriate for
children age 7 and older, who are better able to distinguish
between make-believe and reality. Themes or elements in the
program may contain mild violence or comedic violence, or
may frighten younger children.
TV-Y7-FV identifies programs that contain Fantasy
Violence (FV), which is more intense or combative than
programs in the TV-Y7 category. Children who watch these
programs are at significant risk for learning aggression.
Violence is the central theme of the program; the fighting
is presented in an exciting -- even thrilling -- way, the
villains and super heroes are valued for their combat
abilities, the violent acts are glorified, and the violence
is used as an acceptable and effective solution to a
problem. Programs in this category may include animated
cartoons, live-action, or a combination of both.
Children constitute a special audience with special
considerations, and FV is one of them. Fantasy Violence
poses a high risk for learning aggression because young
children cannot tell the difference between what is real and
what is make-believe on television. Children may perceive
some fantasy programs as real. Some parts of the story,
action, or character portrayal may make a program more
realistic for children.
Children of all ages may be affected by the violence they
see on TV. Violence that seems realistic to children may
encourage them to act in aggressive or antisocial ways,
become less sensitive to others' pain and suffering, and be
more fearful of real-world violence. Watching with children
and talking about the violence they see helps put it into
TV-Y7-FV alerts parents to a form of violence (Fantasy
Violence) that they may not otherwise have realized to be
harmful. When making decisions about what programs children
are allowed to watch, consider the high-risk factors related
to learning aggressive behavior. Use the following checklist
to identify programs that contain violent content
potentially harmful to children. The more questions you
answer YES, the greater the risk for most children. Parents
should carefully monitor these programs and restrict
Answer YES or NO to the following:
- Are there many violent interactions in the
- Are the heroes and villains valued for their combat
- Are close-ups, special effects, or music used in the
- Are weapons like guns or knives used?
- Is violence used to resolve conflicts?
- Do characters have a good reason for using
- Do the "good" guys go unpunished for using
- Do the "bad" guys go unpunished for using
- Are the victims' injuries and their pain and
suffering not shown?
- Are some things that happen in the violent scenes
- Do children think the villains and super heroes are
- Do children imitate the fighting when they play or
reenact the action with toys based on characters from the
Guide for using the Professional Cartoonists Index Web
PROGRAMS THAT MEET EDUCATIONAL GUIDELINES
UNICEF's International Children's Day of Broadcasting
Independent Television Service on Television
The Eddie Files®, an award-winning instructional
ANNENBERG PUBLIC POLICY CENTER and it's
involvement with the mandated 3 hours of core educational programming
that must be provided by all TV Networks beginning this fall.
CLEARINGHOUSE ON MEDIA VIOLENCE
In response to the ongoing debate about the
possible consequences of media violence for children and youth,
UNESCO saw the need for an International Clearinghouse on Children
and Violence on the Screen. UNESCO asked the Nordic Information
Center for Media and Communication Research (NORDICOM) at Goteborg
University, Sweden to establish the Clearinghouse. Financial support
is provided by the Swedish Government as well as UNESCO.
A primary purpose of the Clearinghouse is to
provide a forum where all aspects of the relationships between media
violence and young people can be understood and acted upon in the
light of the UN Convention on the Rights of the Child. Activities
include building an international network of contacts and publishing
a periodical newsletter and a yearbook. Membership in the
Clearinghouse if free.
For more information contact Cecilia
Dept. of Journalism Media & Communication, Stockholm University,
PO Box 27861, Stockholm, S-11593
OF KIDS FIRST!®- ENDORSED
DONATIONS: MEGS' GIFTS UPDATE
This holiday deason, the Coalition will expand its
Hospital Donation Initiative, Meg's Gifts, to over 100 hospitals, and
will place CD-ROMs, audio recordings, and videotapes in pediatric
With donations from our industry members,
programming specifically for hospitalized children are donated to
hospitals nationwide. Contributions from producers make this happen.
WISH LIST: Donated endorsed
titles, donated licensed products of endorsed titles, shipping
services & materials, press coverage, local volunteers to pack
and ship, general contributions.
For details please contact
In April, CQCM held its Annual Meeting. More than
30 board members, major members, staff and selected guests
participated. The two days of meetings resulted in a revision of the
Coalition's Strategic Goals. Copies are available to Coalition
members upon request.
KIDS FIRST! Jurors recommended that new
criterion of "No Unsafe Behaviors" be added to our baseline
endorsement criteria. Several examples of titles which had been
reviewed this year were brought forward as rationale for adding this
new category. The Board gave unanimous approval.
MOVES TO PROTECT KIDS' PRIVACY
Regulators on July 16, 1997, said it is against
the law for online marketers to collect personal information from
children in cyberspace without fully disclosing to a child's parent
how the data will be used. The Federal Trade Commission gave online
marketers guidance on ho to avoid breaking the law when gathering
names, e-mail addresses, phone numbers and other "personally
identifiable information" from kids. Get
the Story Here
JURORS: WHO ARE THEY?
Recently, we compiled the backgrounds of our
current Adult Jurors who specialize in:
Child Development 24%
Primary Education 12%
Library Sciences 14%
Secondary Education 11%
Health Science 10%
Higher Education 2%
TWO NEW BOARD MEMBERS
BARNEY COHEN, CHAIRMAN, VALLEY RECORDS:
Barney Cohen began his career in the record industry working in the
local record stores of Kansas City during his junior high years. In
1974, he opened Barney's Good Time Music store in Woodland, CA. Over
the years, the number of retail record stores he owned grew as did
his interest in music wholesaling and distribution. In 1985, Cohen
started Valley Record Distributors, Inc. From its humble beginning,
Valley has grown to become one of the most important one-stops in the
Today, Mr. Cohen juggles his schedule as Valley's
Founder/Owner, Chief Executive Officer and Chairman of the Board with
his position and responsibilities as the Chairperson of the music
industry's National Association of Recording Merchandisers of NARM.'
Mr. Cohen graduated from Antioch College in 1969 with a Bachelor of
Arts in Elementary Education. He has completed the Executive Program
from Harvard Business School.
Most recently, he was presented with Northern
California's "Entrepreneur of the Year" award sponsored by Ernst
& Young LLP, and nationally cosponsored by the Entrepreneur of
the Year Institute, the Center of Entrepreneurial Leadership at the
Ewing Marion Kauffman Foundation, USA Today, and the NASDAQ Stock
EVELYN GRAY, MANAGER, MARKETING SERVICES, 20TH
CENTURY FOX HOME ENTERTAINMENT:
Evelyn Gray has worked at Twentieth Century Fox since 1990, first as
contracts manager and since 1991 as manager of marketing services.
Previously, she worked as licensing manager for
The Roger Richman Company, marketing celebrities for licensed
products including Marilyn Monroe and W.C. Fields. Her experience in
not-for-profit administration includes co-manager of operations for
Aish HaTorah Jerusalem (1987-90) where she organized fund raising
events and created and supervised distribution of direct mail
materials. She holds a B.A. in Radio, TV and Film from California
Good Housekeeping Magazine - September 1997
FOR KIDS FIRST!®IN THESE PUBLICATIONS
Washington Parent - August 1997
New York Family - September 1997
Westchester Family - September 1997
Connecticut Family - September 1997
Mothering Magazine - January 1998
Parenting Magazine - TBA
Center for Media Education has a position
open for a senior media policy analyst/project manager.
For details call or e-mail Dr.
Kathryn C. Montgomery, President, CME
1511 K St., NW Ste. 518, Washington, DC 20005; Tel.: 202-528-2620
ALWAYS LOOKING FOR NEW JURORS
A perk for Jurors is that you may keep any title
that you approve. For many teachers and librarians, it is a nifty way
to increase your collection.
If you are interested in becoming involved as a KIDS FIRST!
at the Coalition, phone: 505-989-8076.
LITTLE SPARE TIME ON YOUR HANDS?
Come spend an afternoon in our Santa Fe office.
You can help in a multitude of ways - and we're
happy to let you take some tapes home on a free loan basis to share
with your family.
Please contact [email protected]
to set up a time that's convenient for you, phone: 505-989-8076.
Second World Summit on Television for Children will take place
March 9-13, 1998 in London, United Kingdom.
The organizing committee is chaired by Anna Home,
Head of Children's Programmes, BBC Television.
The first Summit took place in Melbourne,
Australia in 1995, the initiative of Dr. Patricia Edgar, Director,
Australian Children's Television Foundation and attracted delegates
from over 71 countries.
The 1998 event is expected to attract an even
greater international audience who will come together to promote the
production of entertaining and high quality children's programming. A
series of structured networking opportunities and enjoyable social
events during the Summit's five day programme will also give everyone
attending the chance to forge working relationships with colleagues
from all over the world.
Programme: The Summit features a wide range of
events for general interest and niche audiences, including keynote
addresses by some of the best known names in television, panel-led
debates, topic seminars, workshops, master classes and screenings of
a diverse range of children's television programmes. Children
themselves will be actively involved throughout by contributing to
debates and by taking part in their own events.
The registration fee of £650 + VAT covers
attendance at the Summit from March 9-13 as well as refreshments,
lunches, social events, all documentation and a full set of
proceedings after the event. Simultaneous interpretation in English,
French and Spanish will be provided for all plenary sessions.
For more information please contact the
Television Centre, Room E522, East Tower,
Wood Lane, London W12 7RJ, United Kingdom; Phone: 44 (0)
181-576-4444; Fax: 44 (0) 181-225-8668.
OF THE AMERICAS
Another meeting proposed as a continuation of the
First World Summit in Melbourne is the Summit of the Americas, which
is being organized for the year 2000. Watch future issues for
FESTIVAL INTERNACIONAL DE CINE PARA NINOS (y no tan ninos)
Mexico City will host this festival from August
19-24, 1997. Created as part of the second CIFEJ Latin American Tour,
the Mexican festival continues the original objective - to reach the
children of Latin America with films from other countries which they
would not have the opportunity of seeing any other time.
For details contact Liset
Cotera, Fax: +52-5-569-9899
Recently, the Coalition has been approached by
several broadcasters and labels about adding KIDS FIRST!-
endorsed programming to their roster. If you are interested in your
title becoming part of a KIDS FIRST! block of programming on
television or a home video label, please contact
out our new Television
Information on How to Become a
USEFUL WEB SITES:
Department of Education: Community
Update provides updates from Secretary
Children's Partnership has developed a
children's health coverage bill legislative alert for ways in which
you can communicate support for a children's health coverage
Research Forum on Children and Media
provides an on-line forum for researchers working in the field of
children's media and to put members in touch with one another.
Exploratorium San Francisco's favorite
kids' museum, hosts a fun to visit site and live views from the
for Media Literacy has excellent media
literacy curriculum resources for use in and outside the classroom.
Did you know that 1997 was
the Year of the Reef'? Find out more
they need protection.