Coalition for Quality Children's Media - KIDS FIRST!
A Collaboration of More than 17 Million Concerned Adults

Goals: A. Teach children to become critical media users; B. Help adults recognize the importance of teaching children critical viewing skills; C. Help children identify and be aware of outstanding media programming; D. Develop programs for children with special needs such as low-income, hospitalized and at-risk children.

CQCM Board and Staff

CQCM Members

Letter of Support, New Mexico Film Office

CQCM By-laws

IRS Non Profit Letter of Determination

CQCM W-9 jpg format W-9 pdf format (higher resolution)





The Coalition for Quality Children's Media is a tax-exempt, 501(c) (3) organization. Your donation is tax deductible to the extent allowed by law.

The Coalition for Quality Children's Media is a national, nonprofit 501(c) (3) organization, founded in 1991, whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children's media.

The Coalition's KIDS FIRST! program evaluates, rates, and endorses films, digital media, TV shows, and other media using volunteer, community-based juries of adults and children from diverse ethnic and cultural backgrounds and offers its ratings and reviews to consumers for free in a variety of ways – on our website, blogs, social media, YouTube Channel and through partnerships with other online and print publications.

Our KIDS FIRST! Film Critics program puts kids up front and center, reviewing the latest films and other media pre-release, interviewing talent from those shows, and exploring behind-the-scenes of programs in development.  The KIDS FIRST! Film Critics team is made up of 65+ tween and teens from across the US, plus some from foreign countries. They offer up to date entertainment news For Kids, By Kids. Their written and videotaped reviews and coverage reach as many as 7 million people per release.

KIDS FIRST! is supported by major entertainment industry leaders, teachers, librarians, media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide. Support comes from national nonprofit organizations including the National Association of Family And Community Education, Daddying Advocacy Organization as well as publishers who republish reviews generated by KIDS FIRST! such as Kidsworld.com, Kidsville News, News-o-matic, Grand Magazine, Voice America’s Press Pass who reach an audience of over 7 million with each release.


KIDS FIRST! Endorsements
Adult-Approved and Kid-Recommended

KidsfirstKIDS FIRST! is the key program of the organization. This program evaluates, rates and endorses children's media using community-based juries comprising child development professionals, teachers, parents and concerned adults as well as children from diverse geographic, socio-economic and ethnic backgrounds. A KIDS FIRST! endorsement is given to media (films, DVDs, TV shows, apps, screenplays, games, web-series, audio recordings and similar) meeting the KIDS FIRST! baseline criteria that has been approved by both and adult and child jurors.

Product reviews reach an audience of 2 to 7 million through the KIDS FIRST! web site, newsletter, social media as well as through our media partners including Kidzworld.com, Kidsville News, Pres4Kids' News-o-matic, GRAND Magazine, SoCalCityKids, Amazon.com and 50 additional publications.

To submit a title for endorsement, go here.

KIDS FIRST! Film Critics
Smart Kids Make Smart Consumers

kffcThe KIDS FIRST! Film Critics are the heart of our organization, giving youth a voice about their opinions on media. Our more than 65 youth reporters, ages 8 to 21, come from all around the country and world-wide. They review the latest films, TV Shows, digital programming and other media rated PG-13 or younger. These young people attend press screenings, junkets and premieres where they interview talent on the red carpet and watch and review the latest films in written and videotaped reviews. Their coverage reaches an audience of more than 7 million per release through the KIDS FIRST! website, e-zine, YouTube Channel, weekly radio show and social media as well as through our media partners.

For more information, go to https://slides.com/rannynm/kids-first-film-critics

Any child between the ages of 9 and 16 may apply for a slot on the KIDS FIRST! Film Critics team. For more information and to apply, visit our film critics page. Wonder who our KIDS FIRST! Film Critics are? Take a look! All our youth reporters are volunteers and most of them intend to pursue a career in the entertainment business as adults. Many are active actors now, but they all are kids - real kids - with a youth point of view.

To receive their latest reviews, subscribe to our weekly e-zine, KIDS FIRST! News.  You can view our most recent reviews here.


KFBootCampKIDS FIRST ! Film Critics Boot Camp

Do You ...
Love, really love films?
Love talking about the latest films?
Envision yourself talking on the Red Carpet?
Then, come spend a week with us. . .

Watch the latest films. Learn to write film reviews. Learn to talk about films on camera. Meet guest film critics, producers and actors. Learn interview techniques. Improve your on-camera skills and self-confidence. Enjoy being coached by seasoned professionals.

We know that kids love movies. It’s part of their socializing experience. They also love being on-camera and are comfortable there. At the KIDS FIRST! Film Critic Boot Camp we put what kids love to good use and make learning fun! During this one-week day-camp, now in its eighth year, your child will learn to...

* Watch and critically discuss films both in written and video format.
* Look critically at different elements that make a film a film and learn about careers you might pursue in front as well as behind the camera. 
* Develop your self-esteem and confidence in expressing their own opinion and debating it with their peers.

Remember that kids are not just watching and talking about films, they are learning valuable life skills that will truly last a lifetime.

The 2022 Boot Camps will take place online. For more information and to register, go here.

KFCAKIDS FIRST! Coming Attractions
#1 Rated Podcast on the Voice America Network

Rated the # 1 show kids show on Voice America, our weekly podcast stars our KIDS FIRST! Film Critics as both hosts and reporters, reviewing the latest film, TV and digital media releases, interviewing talent and chatting with cool people doing interesting things in and about children's entertainment. Our youth reporters give you the latest entertainment news For Kids, By Kids. Our directors work continuously with the kids to them develop their skills as entertainment reporters. Voice America Network is the largest internet radio channel with 7+ million listeners a month. Visit  KIDS FIRST! Coming Attraction to listen to our latest podcast.

KIDS FIRST! Film Festival
KIDS FIRST! Film FestivalThe World's Largest Children's Film Festival

Since 2000, the KIDS FIRST! Film Festival has been a showcase for new and classic children's films from independent and student filmmakers worldwide in addition to featured studio films. To qualify, a film must meet the KIDS FIRST! criteria of: a. no gratuitous violence; b. no racial or cultural bias; c. no inappropriate sexual behavior; d. no replicable unsafe behavior; and e. no condescension towards children. Plus, its message must be uplifting and give a sense of hope for the future. The festival partners with more than 50 venues that host screenings year round. Annually, KIDS FIRST! films are seen by more than 50,000 viewers nation- and world-wide. More about the Festival; Submit a Title; Host a Festival.

KIDS FIRST! TravelKFTravel
Support KIDS FIRST! By Booking Your Travel with Us

The KIDS FIRST! Travel is a travel agency that provides simple online booking which KIDS FIRST! Film Festival partners may use to provide airfare and accommodations for their out of town guests and share the commission with KIDS FIRST! We specialize in travel for groups and students. Commissions generated by KIDS FIRST! Travel support the work of the charity. To book, simply contact us.



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Mailing Address: KIDS FIRST! / Coalition for Quality Children's Media
112 W. San Francisco St., Suite 305A
Santa Fe, NM 87501

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