KIDS FIRST! Endorsement
Adult-Approved and Child-Recommended

KIDS FIRST! has been supporting quality children's media since 1991. Unlike awards programs which limit the number of films honored, every title meeting the KIDS FIRST! criteria and approved by children as well as adults is endorsed. KIDS FIRST! is a trusted source for parents and educators concerned about the content their children are absorbing. Every title endorsed by KIDS FIRST! or accepted for our film festival meets or exceeds our base-line criteria and is reviewed by juries of adults as well as children, assuring you that it is adult approved and child recommended.

submit1Submit Films, DVDs, Audio Recordings, Digital Media, E-books, and Apps.



To be accepted, all titles must meet the KIDS FIRST! criteria:

  • NO gratuitous violence or abuse
  • NO inappropriate sexual behavior
  • NO bias in terms of race, gender, culture or religion
  • NO condescension toward children
  • NO replicable unsafe behavior
KIDS FIRST! Endorsed Titles Receive


  • Endorsement of your title by KIDS FIRST!
  • Reviewed by both youth and adults.
  • A unique landing page on the KIDS FIRST! website and searchable database.
  • Free use of the KIDS FIRST! endorsement seal for marketing and promotion purposes
  • Talent appearance on the KIDS FIRST! Radio Show/podcast
  • Promotion of your title on the KIDS FIRST! website and social media.
No restrictions on release date.

TV Series - KIDS FIRST! Recommended

A KIDS FIRST! recommendation is given to TV series in place of an endorsement. "Recommendation" is based on evaluation of three sample episodes from the same season. More information for TV Series entries here

What People Say About KIDS FIRST!

"We recommend KIDS FIRST! to all of our clients who are producing or  distributing children's entertainment content. I can't think of a better value, especially for newly launching TV and DVD properties. KIDS FIRST!  generates impactful, meaningful visibility on a grassroots level and beyond  - and it's totally turn key!" - Alan Winnikoff, Sayles & Winnikoff Communications

KIDS FIRST! is an important voice and influencer to kids and parents for youth and family programming and an essential ingredient in our efforts to effectively target content to family & kids audiences. Andy Siditsky, CMO, Air Bud Entertainment

Who are our Adult Jurors? Look here!

Who are our Youth Jurors? Look here?

Our adult music specialist is John Wood. lends his capable mind to evaluate and review music. John Wood, Kidzmusic.com

KIDS FIRST! and KIDS FIRST! Film Festival are projects of the
Coalition for Quality Children's Media,
a nonprofit, 501(c)3 organization supporting quality children's media since 1991.

Home Office

KIDS FIRST! / Coalition for Quality Children's Media
112 W. San Francisco St., Suite 305A
Santa Fe, NM 87501
ph: 505.989.8076; fax: 505.986.8477; website: kidsfirst.org







KIDS FIRST! Film Festival
World's Largest Film Fest for Children

The KIDS FIRST! Film Festival showcases new and classic children's films, TV shows, Digital media and DVDs from studios, independent producers and youth filmmakers worldwide. We partner with more than 50 venues that showcase films curated by KIDS FIRST! for their youth and family programming. KIDS FIRST! accepts new submissions throughout the year via FilmFreeway, accepting more than 300 films annually. There are special categories for environmental films, Spanish language films (dubbed or sub-titled), faith-based films, documentaries, features, shorts, student films and screenplays. filmfreeway submit

Submit Films and Screenplays for KIDS FIRST! Film Festival through FilmFreeway.


To be accepted, all titles must meet the KIDS FIRST! criteria:

  • NO gratuitous violence or abuse
  • NO inappropriate sexual behavior
  • NO bias in terms of race, gender, culture or religion
  • NO condescension toward children
  • NO replicable unsafe behavior

Filmmakers should also be aware that neither KIDS FIRST! nor our partner venues pay screening fees.

Please read more about how our festival operates prior to submitting. We partner with 50+ venues nation- and world-wide..

What People Say About the
KIDS FIRST! Film Festival

Our [email protected] program was a rousing success last week and your KIDS FIRST! films played an invaluable part in that achievement!! We screened a total of eight shorts during the course of the program. Each and every one was well received by our fifth grade audiences. Light Sight, Free Advice, New Boy, Daisy's Oracle, The Probability Of Love, The Talking Goldfish, Two Balloons and Falling Up were all favorably rated by our young film critics. The professional educators who attended were very pleased with the quality and variety of this collection.

Approximately 1000 students attended this year's events - more than we have ever hosted during the ten-year history of [email protected]! Our school district liaisons are delighted by the fact that they can always count on KIDS FIRST! Films to provide a selection of films that is not only age-appropriate and entertaining, but is also a source of inspiration and useful life lessons.  

I look forward to continuing our relationship with your company and to growing with you in our collective efforts to bring the power of film to our youngsters! Thank you SO much!!

Sincerely, Greg Gerard
Director of Programming
Beloit International Film Festival


FAQs for Producers

Answers to frequently asked questions from producers.

*You must be a "producer" level member or higher to take the member discount. Individual or family membership does not quality.





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