KIDS FIRST! Endorsement
Adult-Approved and Child-Recommended

KIDS FIRST! has been supporting quality children's media since 1991. Unlike awards programs which limit the number of films honored, every title meeting the KIDS FIRST! criteria and approved by children as well as adults is endorsed. KIDS FIRST! is a trusted source for parents and educators concerned about the content their children are absorbing. Every title endorsed by KIDS FIRST! or accepted for our film festival meets or exceeds our base-line criteria and is reviewed by juries of adults as well as children, assuring you that it is adult approved and child recommended.Submit Films, DVDs, Audio Recordings, Digital Media, E-books and Apps here.submit1



What KIDS FIRST! Endorsed Titles Receive:

  • Endorsement of your title by KIDS FIRST!
  • Review by both youth and adults.
  • A unique landing page on the KIDS FIRST! website and searchable database.
  • Free use of the KIDS FIRST! endorsement seal for marketing and promotion purposes
  • Promotion on social media.

Acceptance Criteria

To be accepted for endorsement or the KIDS FIRST! Film Festival all titles must meet the KIDS FIRST! criteria of...

  • NO gratuitous violence or abuse
  • NO inappropriate sexual behavior
  • NO bias in terms of race, gender, culture or religion
  • NO condescension toward children
  • NO replicable unsafe behavior

What People Say About KIDS FIRST!

"We recommend KIDS FIRST! to all of our clients who are producing or  distributing children's entertainment content. I can't think of a better value, especially for newly launching TV and DVD properties. KIDS FIRST!  generates impactful, meaningful visibility on a grassroots level and beyond  - and it's totally turn key!" - Alan Winnikoff, Sayles & Winnikoff Communications

KIDS FIRST! is an important voice and influencer to kids and parents for youth and family programming and an essential ingredient in our efforts to effectively target content to family & kids audiences. Andy Siditsky, CMO, Air Bud Entertainment

Who are our Adult Jurors?

Look here!

Who are our Youth Jurors?

Look here?



KIDS FIRST! Film Festival
World's Largest Film Fest for Children

The KIDS FIRST! Film Festival showcases new and classic children's films, TV shows and digital media from independent, youth filmmakers and student worldwide. We partner with more than 40 venues that showcase films curated by KIDS FIRST! for their youth and family programming. KIDS FIRST! accepts new submissions quarterly via FilmFreeway, accepting more than 300 films annually. There are special categories for environmental films, faith-based films, documentaries, features, shorts, student films and screenplays. Note that we do not pay screening fees. More on our film festival page.

filmfreeway submit



What People Say About the
KIDS FIRST! Film Festival

Our Kids@BIFF program was a rousing success last week and your KIDS FIRST! films played an invaluable part in that achievement!! Approximately 1000 students attended this year's events - more than we have ever hosted during the ten-year history of Kids@BIFF! Our school district liaisons are delighted by the fact that they can always count on KIDS FIRST! Films to provide a selection of films that is not only age-appropriate and entertaining, but is also a source of inspiration and useful life lessons.  

I look forward to continuing our relationship with your company and to growing with you in our collective efforts to bring the power of film to our youngsters! Thank you SO much!!

Sincerely, Greg Gerard
Director of Programming
Beloit International Film Festival

FAQs for Producers

Answers to frequently asked questions from producers.

Non Profit

KIDS FIRST! and KIDS FIRST! Film Festival are projects of the
Coalition for Quality Children's Media,
a nonprofit, 501(c)3 organization supporting quality children's media since 1991..

Home Office

KIDS FIRST! / Coalition for Quality Children's Media
112 W. San Francisco St., Suite 305A
Santa Fe, NM 87501
ph: 505.989.8076; fax: 505.986.8477; website: kidsfirst.org

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