About Us

Coalition for Quality Children's Media
A Collaboration of More than 17 Million Concerned Adults

KIDS FIRST! Endorsements and Recommendations
Adult-Approved and Kid-Recommended

KIDS FIRST! Film Festival
The World's Largest Children's Film Festival

KIDS FIRST! Film Critics
Smart Kids Make Smart Consumers

KIDS FIRST! Coming Attractions
#1 Rated Radio Show on Voice America Kids Network

Coalition for Quality Children's Media


Our goals are to: A. Teach children to become critical media users; B. Help adults recognize the importance of teaching critical viewing skills to children; C. Help children identify and be aware of outstanding media programming; D. Develop programs for children with special needs such as low-income, hospitalized or at-risk children.

The Coalition for Quality Children's Media is a national, nonprofit (501-c-3) organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children's media.

The Coalition's KIDS FIRST! program evaluates, rates and endorses films, DVDs, audio recordings, TV shows, apps, screenplays and games using volunteer, community-based juries of adults and children from diverse backgrounds and offers a variety of means to showcase and enhance consumer awareness of endorsed products. 

The KIDS FIRST! Film Critics are a group of national youth reporters who review most new film releases, interview talent and share their views on entertainment geared for kids. A group of 18 kids, ages 7 to 16, their reviews are seen, read or listened to by more than 4 million people every month.

KIDS FIRST! is supported by teachers, librarians, media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide. Support comes from national nonprofit organizations that include the National Education Association, REEL Fathers, National Association of Elementary School Principals and the National Council of Women’s Organizations, with a cumulative membership of over 17 million. 

CQCM Board and Staff
CQCM Members
Letter of Support, New Mexico Film Office
CQCM By-laws
IRS 990 Filing for 2011
CQCM W-9 jpg format W-9 pdf format (higher resolution)



KIDS FIRST! is the key program of the organization. This program. evaluates, rates and endorses children's media using community-based juries comprised of child development professionals and teachers as well as parents and children from diverse geographic, socio-economic and ethnic backgrounds. A KIDS FIRST! endorsement is given to titles (films, DVDs, TV shows, apps, screenplays, games) meeting the KIDS FIRST! baseline criteria, approved by adults and recommended by child jurors.

Product reviews reach an audience of more than 6 million through the KIDS FIRST! web site, newsletter, social media as well as through our media partners including: Huffington Post, HDNet Movies kidScene, Kidsville News, Kidzworld.com, Working Mother, GRAND Magazine, Amazon.com, LA Parent, Bay Area Parent, Colorado Parent, Westchester Famiy and 48 other publications.

KIDS FIRST! is a voluntary initiative, only titles that are submitted are evaluated, rated and endorsed. To submit a title for consideration, please visit our submit a title page.

kffc headerKIDS FIRST! Film Critics

KIDS FIRST! has involved kids in reviewing media since its inception. Now in its fourth year, the KIDS FIRST! Film Critics are an integral part of this organization. We currently have 23 kids from 8 states who review most new films, DVDs and other media programming rated PG-13 or younger. They attend premieres, press junkets and press screenings. They interview celebrities both and off the red carpet. Their reviews are seen, read or heard by more than 6 million people every month.

We conduct Search Campaigns, both nationally in the fall and locally throughout the year, to find youth who wish to join our KIDS FIRST! Film Critics team. There is a local competition going on now. For more information, visit the campaign page. To receive updated information, subscribe to our weekly e-zine, KIDS FIRST! News.  

You can view the most recent reviews on the KIDS FIRST! homepage and YouTube. Or, go to Voice America Kids to listen to the radio show KIDS FIRST! Coming Attractions.. It's live every Tuesday at 4 p.m. ET and 24 hours after that, the archive is available to listen to at any time. Our reviews also run on Huffington Post in the teem section. Our blog is called KIDS FIRST!

KIDS FIRST! Coming Attractions (radio show)

Rated the # 1 show on Voice America Kids network, our weekly radio features the KIDS FIRST! Film Critics reviewing the newest film and DVD releases, interviewing talent and chatting with cool people doing interesting things in children's media. The reporters for the show are our current KIDS FIRST! Film Critics, ages 7-15. Our executive producers work continuously with the kids to help them develop the skills needed to perform as an entertainment reporter. Voice America Kids is part of the Voice America Network, internet radio with 4+ million listeners a month. Visit  Voice America Kids to listen to the latest episode of our show or archived episodes.

KIDS FIRST! Film Festival

Now in its fourteenth year, the KIDS FIRST! Film Festival showcases new and classic children's films and videos from studios as well as independent and student filmmakers. To qualify, a film must meet the KIDS FIRST! criteria of no gratuitous violence, no racial or cultural bias, no inappropriate sexual behavior, no replicable unsafe behavior and no condescension towards children. The Festival partners with more than 50 venues who host screenings year round. Annually, KIDS FIRST! films will be seen by more than 50,000 viewers nationwide.

Submit a Title for Endorsement or Film Festival

Host a Festival
View our Short Films

KIDS FIRST! Best Awards

KIDS FIRST! Best awards are given to films that have played at our film festivals throughout the previous year and rated the highest in their category. KIDS FIRST! Best Awards

2012 Winners
2012 Nominees


Disclosure Policy

Our disclosure policy is located here.


KIDS FIRST! / Coalition for Quality Children's Media's privacy policy is here.

Our Address: Should you need it

Coalition for Quality Children's Media
112 W. San Francisco St., Suite 305A
Santa Fe, NM 87501

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