Coalition for Quality Children's Media
A Collaboration of More than 17 Million Concerned Adults

Goals: A. Teach children to become critical media users; B. Help adults recognize the importance of teaching critical viewing skills to children; C. Help children identify and be aware of outstanding media programming; D. Develop programs for children with special needs such as low-income, hospitalized or at-risk children.

CQCM Board and Staff

CQCM Members

Letter of Support, New Mexico Film Office

CQCM By-laws

IRS 990 Filing for 2011

CQCM W-9 jpg format W-9 pdf format (higher resolution)

The Coalition for Quality Children's Media is a national, nonprofit (501-c-3) organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children's media.

The Coalition's KIDS FIRST! program evaluates, rates and endorses films, DVDs, audio recordings, TV shows, apps, screenplays and games using volunteer, community-based juries of adults and children from diverse backgrounds and offers a variety of means to showcase and enhance consumer awareness of endorsed products. 

The KIDS FIRST! Film Critics are a group of national youth reporters who review most new film releases, interview talent and share their views on entertainment geared for kids. A group of 18 kids, ages 8 to 18 and their reviews are seen, read or listened to by more than 7 million people every month.

KIDS FIRST! is supported by major entertainment industry leaders, teachers, librarians, media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide. Support comes from national nonprofit organizations including the National Education Association, REEL Fathers, National Association of Elementary School Principals and the National Council of Women’s Organizations, with a cumulative membership of over 17 million. 


KIDS FIRST! Endorsements and Recommendations
Adult-Approved and Kid-Recommended

KIDS FIRST! is the key program of the organization. This program. evaluates, rates and endorses children's media using community-based juries comprised of child development professionals and teachers as well as parents and children from diverse geographic, socio-economic and ethnic backgrounds. A KIDS FIRST! endorsement is given to titles (films, DVDs, TV shows, apps, screenplays, games) meeting the KIDS FIRST! baseline criteria, approved by adults and recommended by child jurors.

Product reviews reach an audience of more than 6 million through the KIDS FIRST! web site, newsletter, social media as well as through our media partners including: Huffington Post, Kidzworld.com, Kidsville News, Working Mother, GRAND Magazine, Amazon.com, Bay Area Parent, Colorado Parent and 48 other publications.

To submit a title for endorsement, go here.

KIDS FIRST! Film Critics
Smart Kids Make Smart Consumers

kffcKIDS FIRST! has involved kids in reviewing media since its inception. Now in its sixth year, the KIDS FIRST! Film Critics are an integral part of this organization. We currently have more than 40 reporters from 8 states who review the latest films, DVDs and other media programming rated PG-13 or younger. The kids attend press screenings, junkets and premieres where they interview talent on the red carpet. Their reviews and interviews reach an audience of more than 7 million every month on the KIDS FIRST! website, e-zine, YouTube Channel, radio show and social media as well as through our media partners - Huffington Post, Workingmother.com, Kidzworld.com, Kidsville News, GRANDmagazine, and 50 additional.

Any child between the ages of 8 and 18 is invited to apply for a slot on our KIDS FIRST! Film Critics team. For more information and to apply, visit our film critics search site. To receive their latest reviews, subscribe to our weekly e-zine, KIDS FIRST! News.  You can view our most recent reviews here:

KIDS FIRST! homepage
YouTube Channel
KIDS FIRST! Coming Attractions (radio)
Huffington Post/KIDS FIRST!


Who are our KIDS FIRST! Film Critics. Take a look!

KIDS FIRST ! Film Critics Boot Camp

kffc boot camp 2016

Do You ...

  • Love, really love films?

  • Love talking about the latest films?
  • Envision yourself talking on the Red Carpet?

Come Spend a Week ...

  • Watching the latest films. Learning to write film reviews. Learning to talk about films on camera. Meeting guest film critics, producers and actors. Learning interview techniques. Improving your on-camera skills. Being coached by seasoned professionals.

2016 KIDS FIRST! Film Critics Boot Camp Locations and Dates 
March 21 - 25
Reel Kids in Superior, Colorado

August 1 - 5 & August 8 - 13
Hispanic Telecommunications and Information Network in Brooklyn

For more information and to register, go here.

KIDS FIRST! Coming Attractions
#1 Rated Radio Show on Voice America Kids Network

Rated the # 1 show on Voice America Kids network, our weekly radio features the KIDS FIRST! Film Critics reviewing the newest film and DVD releases, interviewing talent and chatting with cool people doing interesting things in children's media. The reporters for the show are our current KIDS FIRST! Film Critics, ages 7-15. Our executive producers work continuously with the kids to help them develop the skills needed to perform as an entertainment reporter. Voice America Kids is part of the Voice America Network, internet radio with 4+ million listeners a month. Visit  Voice America Kids to listen to the latest episode of our show or archived episodes.

KIDS FIRST! Film Festival
The World's Largest Children's Film Festival

Now in its fourteenth year, the KIDS FIRST! Film Festival showcases new and classic children's films and videos from studios as well as independent and student filmmakers. To qualify, a film must meet the KIDS FIRST! criteria of no gratuitous violence, no racial or cultural bias, no inappropriate sexual behavior, no replicable unsafe behavior and no condescension towards children. The Festival partners with more than 50 venues who host screenings year round. Annually, KIDS FIRST! films will be seen by more than 50,000 viewers nationwide.

More about out Festival

Submit a Title

Host a Festival

Programmer's Site

Disclosure Policy

Our disclosure policy is located here.


KIDS FIRST! / Coalition for Quality Children's Media's privacy policy is here.

Mailing Address:

Coalition for Quality Children's Media
112 W. San Francisco St., Suite 305A
Santa Fe, NM 87501

Kid movie news & Free DVDs:
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