Coalition for Quality Children's Media - KIDS FIRST!
A Collaboration of More than 17 Million Concerned Adults

Goals: A. Teach children to become critical media users; B. Help adults recognize the importance of teaching children critical viewing skills; C. Help children identify and be aware of outstanding media programming; D. Develop programs for children with special needs such as low-income, hospitalized and at-risk children.

CQCM Board and Staff

CQCM Members

Letter of Support, New Mexico Film Office

CQCM By-laws

IRS Non Profit Letter of Determination

CQCM W-9 jpg format W-9 pdf format (higher resolution)

The Coalition for Quality Children's Media is a national, nonprofit 501(c)(3) organization, founded in 1991, whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children's media.

The Coalition's KIDS FIRST! program evaluates, rates and endorses films, DVDs, audio recordings, TV shows, digital media, apps, screenplays and games using volunteer, community-based juries of adults and children from diverse backgrounds and offers a variety of means to showcase and enhance consumer awareness of endorsed products.

Our KIDS FIRST! Film Critics program puts kids front and center, reviewing films, TV shows and digital media, interviewing talent and exploring behind the scenes of films in development and showing how things work in the entertainment business. The KIDS FIRST! Film Critics is a national group of 60+ youth reporters that offer entertainment news For Kids, By Kids. Their written and videotaped reviews and coverage reach as many as 7 million people per release.

KIDS FIRST! is supported by major entertainment industry leaders, teachers, librarians, media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide. Support comes from national nonprofit organizations including the National Education Association, REEL Fathers, National Association of Elementary School Principals and the National Council of Women’s Organizations, with a cumulative membership of over 17 million.


KIDS FIRST! Endorsements
Adult-Approved and Kid-Recommended

KIDS FIRST! is the key program of the organization. This program evaluates, rates and endorses children's media using community-based juries comprising child development professionals, teachers, parents and concerned adults as well as children from diverse geographic, socio-economic and ethnic backgrounds. A KIDS FIRST! endorsement is given to media (films, DVDs, TV shows, apps, screenplays, games, web-series, audio recordings and similar) meeting the KIDS FIRST! baseline criteria that has been approved by both and adult and child jurors.

Product reviews reach an audience of more than 7 million through the KIDS FIRST! web site, newsletter, social media as well as through our media partners including Kidzworld.com, Kidsville News, Pres4Kids' News-o-matic, GRAND Magazine, SoCalCityKids, Amazon.com and 50 additional publications.

To submit a title for endorsement, go here.

KIDS FIRST! Film Critics
Smart Kids Make Smart Consumers

kffcThe KIDS FIRST! Film Critics are the heart of our organization, giving youth a voice about their opinions on media. Our more than 60 youth reporters, ages 8 to 21, come from all around the country, as well as some world-wide. They review the latest films, TV Shows, digital programming and other media rated PG-13 or younger. These young people attend press screenings, junkets and premieres where they interview talent on the red carpet and watch and review the latest films in written and videotaped reviews. Their coverage reaches an audience of more than 7 million per release through the KIDS FIRST! website, e-zine, YouTube Channel, weekly radio show and social media as well as through our media partners.

Any child between the ages of 8 and 18 may apply for a slot on the KIDS FIRST! Film Critics team. For more information and to apply, visit our film critics page. Wonder who our KIDS FIRST! Film Critics are? Take a look!

To receive their latest reviews, subscribe to our weekly e-zine, KIDS FIRST! News.  You can view our most recent reviews here:

KIDS FIRST! homepage
YouTube Channel
KIDS FIRST! Coming Attractions (radio)
Donate to KIDS FIRST! here


KIDS FIRST ! Film Critics Boot Camp

Do You ...
Love, really love films?
Love talking about the latest films?
Envision yourself talking on the Red Carpet?
Then, come spend a week with us. . .

Watch the latest films. Learn to write film reviews. Learn to talk about films on camera. Meet guest film critics, producers and actors. Learn interview techniques. Improve your on-camera skills and self-confidence. Enjoy being coached by seasoned professionals.

We know that kids love movies. It’s part of their socializing experience. They also love being on-camera and are comfortable there. At the KIDS FIRST! Film Critic Boot Camp we put what kids love to good use and make learning fun! During this one-week day-camp, now in its eighth year, your child will learn to...

* Watch and critically discuss films both in written and video format.
* Look critically at different elements that make a film a film and learn about careers you might pursue in front as well as behind the camera. 
* Develop your self-esteem and confidence in expressing their own opinion and debating it with their peers.

Remember that kids are not just watching and talking about films, they are learning valuable life skills that will truly last a lifetime.

For more information and to register, go here. The 2020 Boot Camp will take place at Temple University in Philadelphia.

KIDS FIRST! Coming Attractions
#1 Rated Radio Show on the Voice America Network

Rated the # 1 show kids show on Voice America, our weekly radio show stars our KIDS FIRST! Film Critics as hosts and reporters, reviewing the latest film, TV and digital media releases, interviewing talent and chatting with cool people doing interesting things in and about children's entertainment. Listen in as our youth reporters give you the latest entertainment news For Kids, By Kids. Our directors work continuously with the kids to them develop their skills as entertainment reporters. Voice America Network is the largest internet radio channel with 7+ million listeners a month. Visit  Voice America Kids to listen to the latest episode of our show or podcasts of previous episodes.

KIDS FIRST! Film Festival
The World's Largest Children's Film Festival

Started in 2000, the KIDS FIRST! Film Festival showcases new and classic children's films from independent and student filmmakers worldwide as well as some studio films. To qualify, a film must meet the KIDS FIRST! criteria of no gratuitous violence, no racial or cultural bias, no inappropriate sexual behavior, no replicable unsafe behavior and no condescension towards children. Plus, its message must be uplifting and give a sense of hope for the future. The festival partners with more than 50 venues that host screenings year round. Annually, KIDS FIRST! films are seen by more than 70,000 viewers nation- and world-wide. More about the Festival; Submit a Title; Host a Festival.

Support KIDS FIRST! By Booking Your Travel with Us

The KIDS FIRST! Travel is a travel agency that provides simple online booking which KIDS FIRST! Film Festival partners may use to provide airfare and accommodations for their out of town guests and share the commission with KIDS FIRST! We specialize in travel for groups and students. Commissions generated by KIDS FIRST! Travel support the work of the charity. To book, simply go to https://kidsfirsttravel.agentstudio.com/

Disclosure Policy

Our disclosure policy is located here.


KIDS FIRST! / Coalition for Quality Children's Media's privacy policy is here.

Mailing Address:

Coalition for Quality Children's Media
112 W. San Francisco St., Suite 305A
Santa Fe, NM 87501

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