What Media Professionals Say

All the major studios support the KIDS FIRST! Film Critics through invitations to press screenings, press junkets, red carpets and other special events including Disney, Fox, Universal, Paramount, Sony, Lionsgate and Paramount.  The policy of most studios does not allow them to give KIDS FIRST! a letter of support, but you can see from below comments from PR people who represent them and love working with our KIDS FIRST! reporters.

  • "I like working with the KIDS FIRST! reporters. I have worked with them for some time- they do their research, are pleasant to be around and conduct good interviews. I hope to see KIDS FIRST! continue to grow and look forward to working with them again.” Alan Meier, Paramount Home Entertainment
  • "The KIDS FIRST! team does an outstanding job with promoting our content through all of their online platforms, banner ads and social media outreach.  I am very pleased with the lift in monthly impressions that NCircle receives as a result of the focused effort from KIDS FIRST!" Mary Flynn, VP Sales, Content and Acquisitions, NCircle Entertainment
  • “KIDS FIRST! is an organization I wish I knew about sooner! Each young reporter astonishes me in the best way! They are all wildly intelligent, impressively polite, timely, and fun to be around! Kids and teens deserve more credit and KIDS FIRST! has made me excited for the future. I know each reporter will go far in any industry they desire!” – Megan McRae, Family Publicity, TeamClick
  • "We absolutely love working with KIDS FIRST! and their youth reporters. They are always reliable and professional and also steal the show (in a good way!) at our junkets and events. The entire KIDS FIRST! team has been a joy to work with for years, and it is so important to us to be able to engage directly with our audience for these films. Plus, they have reporters all over the country!" - Mandy Rodgers, VP, Client Services - Think Jam 
  • "We love the KIDS FIRST! Film Critics. We have worked with them for many years – and greatly admire their professionalism. We love meeting the kid reporters and seeing how hard they work. They always deliver coverage time and are always respectful of the campaign’s needs. We look forward to seeing them grow!” -Jamie Falkowitz-Tancredi, Falkowitz PR
  • "KIDS FIRST! is an important voice and influencer to kids and parents for youth and family programming and an essential ingredient in our efforts to effectively target content to family & kids audiences." Andy Siditsky, CMO, Air Bud Entertainment
  • "I have worked with KIDS FIRST! for several years and I would honestly say that their youth reporters are some of the hardest workers in the business. They give honest reviews, from the prospective of a tween or teen, and are always respectful of the work. All of our studio clients are thrilled to read and watch their reviews." Ariana Swan - Co-Founder of Boutique Publicity
  • "I have worked with KIDS FIRST! for several years now, and I would honestly say that their youth reporters are some of the hardest workers in the business. They give fresh and honest reviews, from the prospective of a tween or teen, and are always respectful of the work. All of our music clients are thrilled to read and watch their reviews. The radio interviews are always thoughtful and fun as well!" Beth Blenz-Clucas, Sugar Mountain PR
  • We live in a society which is anxious to keep our beaches clean of garbage -- and yet we permit our children to grow up contaminated by the raw sewage which passes for popular culture these days.  In our gardens we plant stripling trees and bind their slim boughs with guide-wires to make sure the branches grow straight and true -- and yet we don't devote equal attention to making sure our boys and girls are guided by the noblest values, virtues, and morals which our society hopes to pass on. Who will help us nourish our children's hopes and dreams with the excellent films and television programs and musical works which, when wisely selected, have the power to guide and inspire our kids? The answer is KIDS FIRST!, a truly outstanding organization which stands ready to provide us with the highest quality children's media.  Every year, thousands upon thousands of media products are marketed to our children.  KIDS FIRST! devotes countless hours to plucking the gems from the rubble and then generously makes them available to all parents and teachers and decent people who care to be part of the crucial enterprise of raising our children to be good and kind people.  The entertaining and wholesome films, TV shows and music they offer in their nation-wide KIDS FIRST! Film Festivals are imbued with the very values we hope our children will adopt as they mature into young men and women. The task of raising decent children in an indecent world is daunting.  We need all the help we can get.  Thanks to KIDS FIRST! we have knowledgeable partners at our side to help us lift our children's dreams and aspirations far higher than the 'lowest common denominator' which our increasingly coarsened culture seems ready to settle for. As long as parents yearn to raise their kids with a vision of society which is inspiring rather than dispiriting, then KIDS FIRST! will always be there to offer it's vision and guidance. They deserve our respect, our gratitude, and our generous financial support." Frederick Ayeroff (writer, Soccer Mom, Ace of Hearts)
What is KIDS FIRST!?

KIDS FIRST! is a project of the Coalition for Quality Children's Media, a national, nonprofit (501-c-3) organization founded in 1991 that is a voluntary collaboration between the media industry, educators and child advocacy organizations. The mission of the Coalition is: 1) To teach children to become critical media users and; 2) To increase the visibility and availability of quality children's media.

Office Address:
KIDS FIRST! / Coalition for Quality Children's Media
112 W. San Francisco St., Suite 305A
Santa Fe, NM 87501
Phone: 505.989.8076
email: [email protected]



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