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KIDS FIRST! Endorsement
Adult-Approved and Child-Recommended

KIDS FIRST! has been supporting quality children's media since 1991 and is the most highly respected media endorsement program in the country. Unlike an awards program which limits the number of winners, every title that meets the KIDS FIRST! baseline criteria and is approved by children’s juries receives an endorsement. The KIDS FIRST! base-line criteria includes:

  • NO gratuitous violence or abuse
  • NO inappropriate sexual behavior
  • NO bias in terms of race, gender, culture or religion
  • NO condescension toward children
  • NO replicable unsafe behavior
KIDS FIRST! Endorsed Titles Receive


  • A review by both our youth and adult reviewers.
  • A unique title landing page on the KIDS FIRST! website featuring your title's reviews by both youth and adults, your trailer or sample clip, cover art/poster/production still, and a link to purchase the product, if appropriate..
  • The right to use the KIDS FIRST! endorsement seal and rating on all promotional and packaging materials for no additional fee.
  • An official letter of endorsement from KIDS FIRST! and an endorsement certificate.
  • Appearance by a representative of the program on the KIDS FIRST! Radio Show, KIDS FIRST! Coming Attractions which airs on IHeartRadio and Voice America (140,000 listeners/month).
  • Mention in our newsletter: KIDS FIRST! News (45,000 readers/mo).
Our endorsement fees are extremely reasonable and there are no restrictions on release date.
Member* fees
Films, DVDs, Audio Recordings, Games, Web Series, Websites, E-Books: $100
Apps and Screenplays: $55
Short Videos, under 10 min: $35
TV Series: $200
Non-member fees
Films, DVDs, Audio Recordings, Games, Web Series, Websites, E-Books: $150
Apps and Screenplays: $75
Short Videos, under 10 min: $50
TV Series: $300

Need an endorsement now?
For an additional $50 rush fee we will complete within 2 weeks (except during holidays)
Call for details: 505.989.8076.

KIDS FIRST! Film Festival
The World's Largest Film Festival for Kids

The KIDS FIRST! Film Festival accepts more than 200 films every year, changing the programming frequently. To find what films are currently playing, visit our online programming page.

Criteria for programs accepted to the KIDS FIRST! Film Festival: one of the strengths of our programming is that 1) All the films must meet the KIDS FIRST! baseline criteria so they contain no inappropriate sexual behavior, violence, language or anti-social behaviors. 2) All films have been screened with the purpose of identifying the most appropriate age category for which they are suitable.

Filmmakers should also be aware that KIDS FIRST! does not pay a screening fee for films that are accepted and the only way to submit your film is through our filmfreeway site here:

Please read the description of our film festival prior to submitting your film. We are unlike other festivals in that we partner with 50+ venues nation- and world-wide..

More About the KIDS FIRST! Film Festival here.

To enter our film festival, please go to our FilmFreeway site:

KIDS FIRST! Recommendation
For TV Series

A KIDS FIRST! recommendation is given to TV series in place of an endorsement. Whereas endorsement requires evaluation of every episode in the series, a "Recommendation" is based on the evaluation of three sample episodes from the same season. Recommended programming must meet or exceed the KIDS FIRST! criteria and are given a one-, two- or three-star rating indicating good, better and best.

More information for TV Series entries here


Who are our Adult Jurors? Look here!

Who are our Youth Jurors? Look here?

John Wood is our adult music juror. John lends his capable mind to evaluate and review music submitted to us and KIDS FIRST! youth reporters add their youth point of view. John Wood,



KIDS FIRST! is an important voice and influencer to kids and parents for youth and family programming and an essential ingredient in our efforts to effectively target content to family & kids audiences. Andy Siditsky, CMO, Air Bud Entertainment

We live in a society which is anxious to keep our beaches clean of garbage -- and yet we permit our children to grow up contaminated by the raw sewage which passes for popular culture these days.  In our gardens we plant stripling trees and bind their slim boughs with guide-wires to make sure the branches grow straight and true -- and yet we don't devote equal attention to making sure our boys and girls are guided by the noblest values, virtues, and morals which our society hopes to pass on. Who will help us nourish our children's hopes and dreams with the excellent films and television programs and musical works which, when wisely selected, have the power to guide and inspire our kids? The answer is KIDS FIRST!, a truly outstanding organization which stands ready to provide us with the highest quality children's media.  Every year, thousands upon thousands of media products are marketed to our children.  KIDS FIRST! devotes countless hours to plucking the gems from the rubble and then generously makes them available to all parents and teachers and decent people who care to be part of the crucial enterprise of raising our children to be good and kind people.  The entertaining and wholesome films and shows and music they offer in their nation-wide Film Festivals are imbued with the very values we hope our children will come to adopt as they mature into young men and women. The task of raising decent children in an indecent world is daunting.  We need all the help we can get.  Thanks to KIDS FIRST! and the Coalition for Quality Children's Media, we have knowledgeable partners at our side to help us lift our children's dreams and aspirations far higher than the 'lowest common denominator' which our increasingly coarsened culture seems ready to settle for. As long as parents yearn to raise their kids with a vision of society which is inspiring rather than dispiriting, then KIDS FIRST! will always be there to offer it's vision and guidance. They deserve our respect, our gratitude, and our generous financial support." Frederick Ayeroff (writer of Soccer Mom and Ace of Hearts)

Accepting submissions
Now for endorsement:
Films, DVDs, Audio Recordings, Webseries, E-books and Screenplays. submit1

Submit your films or screenplays to KIDS FIRST! Film Festival through our
FilmFreeway Site.

Check Deadlines here:



Your films are reviewed by our
KIDS FIRST! Adult Jurors, a group of media professionals, educators, film programmers and parents as well as our KIDS FIRST! Film Critics, a group of young people ages eight to 21 who lend their youthful point of view. These kids are trained in our film critics boot camps, live and online throughout the year. They attend press screenings, interview talent and review all the latest film, DVD, music and interactive media releases.



What People Say About KIDS FIRST!

Our [email protected] program was a rousing success last week and your KIDS FIRST! films played an invaluable part in that achievement!! We screened a total of eight shorts during the course of the program. Each and every one was well received by our fifth grade audiences. Light Sight, Free Advice, New Boy, Daisy's Oracle, The Probability Of Love, The Talking Goldfish, Two Balloons and Falling Up were all favorably rated by our young film critics. The professional educators who attended were very pleased with the quality and variety of this collection.

Approximately 1000 students attended this year's events - more than we have ever hosted during the ten-year history of [email protected]! Our school district liaisons are delighted by the fact that they can always count on KIDS FIRST! Films to provide a selection of films that is not only age-appropriate and entertaining, but is also a source of inspiration and useful life lessons.  

I look forward to continuing our relationship with your company and to growing with you in our collective efforts to bring the power of film to our youngsters! Thank you SO much!!

Sincerely, Greg Gerard
Director of Programming
Beloit International Film Festival

"We recommend KIDS FIRST! to all of our clients who are producing or  distributing children's entertainment content. I can't think of a better value, especially for newly launching TV and DVD properties. KIDS FIRST!  generates impactful, meaningful visibility on a grassroots level and beyond  - and it's totally turn key!" - Alan Winnikoff, Sayles & Winnikoff Communications

FAQs for Producers

Answers to frequently asked questions from producers.

*You must be a "producer" level member or higher to take the member discount. Individual or family membership does not quality.

More about
KIDS FIRST! Film Festival

KIDS FIRST! and KIDS FIRST! Film Festival are projects of the
Coalition for Quality
Children's Media,

a nonprofit organization supporting quality children's media since 1991.

Home office address:

Coalition for Quality Children's Media
112 W. San Francisco St., Suite 305A
Santa Fe, NM 87501
ph: 505.989.8076; fax: 505.986.8477; website:





















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