Who is Jay Reinbold?

Jay Reinbold

Jay Reinbold is Senior Vice President, Category Management Worldwide at Warner Bros. Entertainment, a division of Time Warner. His responsibilities include developing and implementing strategic category plans for key retailers, the development and maintenance of a data warehouse system to support retail analytics, and identifying consumer and market trends for the $26 billion worldwide video/DVD sell-through category.

Under Jay's guidance, Warner Bros. Entertainment has achieved the Category Captain role for 28 of the largest DVD sell through retailers in the world including Wal-Mart, Amazon and Carrefour in all worldwide territories as well as Best Buy, Borders and Barnes & Noble throughout North America; Karstadt, MediaMarkt, Albert Heijn in Europe; and Convenience Culture Company (Japan’s largest DVD retailer). Warner Bros has Category Management offices in eleven countries across four continents.

Jay Reinbold at Warner Bros. has been previously awarded Progressive Grocer’s Best in Class in Category Management for innovation, execution and growth in the complex category of general merchandise.

Prior to the ten years at Warner Bros. Entertainment, Jay spent five years with Universal Studios. Jay earned his MBA from the University of Southern California.


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