What Qualifies for KIDS FIRST! Endorsement?

Endorsed titles must meet or exceed our baseline criteria of

    NO gratuitous violence or abuse

  • NO inappropriate sexual behavior

  • NO bias in terms of race, gender, culture or religion

  • NO condescension toward children

  • NO replicable unsafe behavior

Endorsed titles must be approved by both adult and children

Every endorsed title is rated on its

  • Appeal

  • Production value

  • Content

  • Social, development and educational benefits

  • And Given a One-, Two- or Three-star Rating.


Three stars are awarded titles with the highest scores

Two stars are awarded titles that receive medium scores

One star is awarded titles that receive lower scores



KIDS FIRST! evaluates, endorses and rates DVDs, CDs, TV shows and video games using volunteer community-based juries from a pool of more than 300 adults and 3,000 children. It is a voluntary endorsement process.

To receive a KIDS FIRST! endorsement, the producer or distributor of the program must submit it to KIDS FIRST! using our online application. The application fee may be paid online via credit card, by phone, or a check or money order mailed to our office. Six non-returnable copies of the program are mailed to our office at the same time as the form is submitted. Your application is not complete until the application form is submitted, payment is received and copies of the program arrive at our office.   

KIDS FIRST! adult jurors are vested with the task of determining whether or not the title meets our baseline criteria. Every title that we endorse is reviewed by at least three adult jurors as well as children from their children's jury. We use standardized evaluation tools that have eleven key questions and more than 50 specific assets that are examined.  At the bare minimum, a program must meet our baseline criteria (listed above). Only then will the program be shown to the children's jury. If it does not meet the baseline criteria, it is rejected by adult juror and will not be screened by the children's jury.

The adult juror awards both a quantitative and a qualitative evaluation of the program. The children's jury has their own evaluation tool which differs for each age group of children. Upon completion of their screenings, they too will award both a quantitative and a qualitative evaluation.

Our jurors are vastly diverse. There is no other single review authority that has a comparable representation of so many cultures. Since many juries are conducted at schools or day care facilities where the populations represent many different ethnic groups, KIDS FIRST! is able to obtain feedback from many cultural groups. Evaluations will be conducted by jurors from multiple geographic regions and from urban, sub-urban and rural areas. The adult jurors are educators, child development specialists, children’s librarians, Girl Scout Leaders and other interested adults and parents. These adults receiving training from KIDS FIRST! to become certified as an adult jurors and children's jury facilitator. Each adult juror will facilitate a group of children who serve on their children's jury.

KIDS FIRST! Top 100 Kid Films

These are films for kids between the ages of 2 and 18 that KIDS FIRST! believes to have universal appeal, exhibit outstanding attributes in terms of their production values and portray values and have qualities that make them as applicable today as the day they were first released.  

We know that media has the power to influence children, negatively or positively. The films on this list portray the values and ethics that we, as a culture wish to instill in our children. The idea behind this list is to provide a parent or caregiver with as much information as possible about the age appropriateness of a film, a brief synopsis, the key artists involved and any special audience issues it may address. 

For more information, go here
For a list of titles, go here

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