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MERCHANTS OF JOY

Merchants of Joy is an inspiring film about a Christmas tree lot owner's journey through the Christmas season. I love this film because it depicts a real life situation. It shows how hard the seemingly easy things can be. I also like that it shows how your past doesn't make you who you are today.

The storyline follows five families who all run Christmas tree stands in New York City. They all have unique backstories and unique ways of running their stands. This film lets the viewer know there is more to running a stand than just getting some trees and standing out in the cold until people buy your trees.

The film's message is to not dwell on the past and that things may look better than they are. This film shows love in its deepest form. Please note there is mention of drug use and some profanity.

I give Merchants of Joy 4.5 out of 5 stars and recommend it for ages 12 to 18, plus adults. It will be released on VOD on December 1, 2025.

By Harper B., KIDS FIRST! Film Critic, age 13

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The Merchants of Joy is a 2025 documentary following five New York City families who dominate the lucrative, competitive Christmas tree business, showing their year-round hustles, family dynamics, and gritty realities behind the festive holiday tradition, as they battle for prime locations and face challenges from each other and a mysterious rival, blending heartwarming holiday spirit with the tough business of making a living from the season.