Up to date information about children's entertainment – film, TV, DVD and more…. from founder and president of KIDS FIRST! Ranny Levy

Warner offers trade in on 50 Blu-ray titles.

People can trade in their standard definition DVD titles and get a Blu Ray version for more than 50 Warner Home Video catalogue titles. For as low as $7.95 (plus shipping), customers can trade upward.  To make the trade, consumers visit the Web site DVD2Blu.com, select their desired Blu-ray titles and mail in their standard DVD versions of the films. Warner promises to deliver the ordered Blu-ray titles within a short time frame. And, there’s free shipping for orders that are more than $25,
This program is similar to one that Warner launched last April in which consumers exchanged their dead-format HD DVD titles for a Blu-ray versions.  Obviously, Warner wants to boost the Blu-ray format, especially for catalog titles.

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