Fandango Shares Its 2026 Moviegoing Trends and Insights Study & Top Anticipated Summer Films
Fandango, the nation’s leading online movie ticketing service, today revealed the results of its annual Moviegoing Trends & Insights Study, ahead of CinemaCon, Cinema United’s official convention taking place from April 13th – April 16th in Las Vegas. Surveying over 5,000 moviegoers, this year’s study highlights how generational differences are shaping the future of theatrical moviegoing, with Gen Z and Millennials not only attending movies more frequently but also spending more per trip and seeking out enhanced, experience-driven offerings that extend beyond the screen.
The study reveals clear distinctions in how different generations approach moviegoing. Gen Z is leading attendance growth and treating moviegoing as a social, premium experience, over-indexing on premium formats, digital ticketing, and pairing trips to the theater with dining and group outings. In contrast, Millennials approach moviegoing as a more planned and value-conscious purchase, balancing entertainment with budget considerations and family logistics, while leaning into nostalgia more than any other group.
The appetite for summer moviegoing remains strong, with 76% of all moviegoers surveyed planning to see a movie in theaters this summer. Summer 2026 is gearing up to make quite a splash with titles like Toy Story 5, Spider-Man: Brand New Day, The Devil Wears Prada 2, The Odyssey and Scary Movie (2026) leading the top 10 most anticipated summer movies list, offering a nostalgic adventure for all audiences and all ages.
The top 10 most anticipated summer movies are:
- Toy Story 5
- Spider-Man: Brand New Day
- The Devil Wears Prada 2
- The Odyssey
- Scary Movie (2026)
- Moana (2026)
- Minions & Monsters
- Mortal Kombat II
- Supergirl
- Sony/Blumhouse Insidious
The Complete 2026 Moviegoing Trends & Insights Study is available HERE.
