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Read Every Day Campaign Launches This Month

ReadEveryDay.jpgRead Every Day. Lead a Better Life is a global literacy campaign launched as part of Scholastic’s 90th anniversary celebration that underscores the importance of reading to better prepare children who will need strong literacy skills to survive and succeed in the 21st century. Scholastic is asking EVERYONE, its partners, publishers, educators, business leaders, nonprofits, parents, caregivers and students — to work together to bring reading and deeper understanding to all children around the globe. The Reading Bill of Rights, the foundation of the campaign, includes eight “beliefs” that affirm every child’s right to read and what that means in the 21st century… from access to books and great stories to the ability to analyze, interpret and understand information in the digital age.

The Read Every Day initiative is comprised of several elements, including:

    * The Reading Bill of Rights the Bill of Rights is available on the website and will also be handed out at noted sites around the world on October 22, Scholastic’s official anniversary.
    * Reading Action Steps, ways we can all encourage and help kids read
    * Celebrities, including Sarah Jessica Parker, Whoopi Goldberg, Kathy Bates, Keke Palmer, and the NFL’s Justin Tick, will support Read Every Day through public service announcements, while noted kid’s illustrators, including David Shannon, Mark Teague, Norman Bridwell, and Barbara McClintock, have created special posters for the campaign
    * Scholastic has also created the social network site You Are What You Read (http://www.youarewhatyouread.com/), where people can post the five books that changed their lives and connect with others through shared “Bookprints,” and discover new books.  The site also features “Bookprints” of noted people such as Bill Gates, Eva Mendes, Tony Hawk, Jodi Picoult, Dr. Sanjay Gupta and Malcolm Gladwell.  The site launches October 22. Taylor Swift will participate in a live webcast exclusively for schools to celebrate Read Every Day.  Read Now! with Taylor Swift will include an interview with the artist about how reading is part of her life and she will perform.  Hosted by Nick Cannon, the event will take place October 27, 2010.  Teachers can get more information and register at scholastic.com/readeveryday

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