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Teens Use Internet To “… Look Things Up”

According to  a new international study by ResearchNow and K&A Brand Research, with respondents aged 12 – 17 years old from the US, Poland, Germany and the UK, teenagers in all four markets enjoy unlimited and unsupervised access to the internet. Respondents reported that they are able to go online as long and as often as they wish, they do not need to ask for parental permission.

62% of the young people surveyed report that they go online every single day. Age does not make a big difference when comparing the amount of time teens spend on the net. There is no sudden explosion in internet use at the age of 16, but rather a gradual increase in the amount of time spent online as children age. Of those who go online several times a day, 11% are 12 years old and 21% are 17 years old. Teenagers in the UK and Poland use the internet 20% more often than their counterparts in Germany and America.

The top reason why teens go online is to find out information, ‘looking up things I don’t know.’ The second most popular activity is finding out about events and what’s happening. Next, young people use the internet to research public transport and window shop. Pnly 35% of teens say they actually purchase items online. After ‘window shopping,’ the most popular activity is playing games.

Top 5 Things Teens Search For Online

Music
Online games
Clothes
Shoes
Books
For more information from ResearchNow, please visit here.

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