KIDS FIRST! News

A new neighborhood awaits preschoolers and fans of all ages at PBSKIDS.org/rogers with the redesigned “Mister Rogers’ Neighborhood” website, full of new activities, video clips and memorabilia. In addition, 26 favorite episodes will be part of the national PBS KIDS Saturday morning broadcast lineup beginning September 12 (check local listings) and will be available to stream online later this fall at PBSKIDS.org/rogers for fans to enjoy whenever they want. “Mister Rogers’ Neighborhood” also recently launched a new game on the PBS KIDS PLAY! subscription service (PBSKIDSPLAY.org) featuring Daniel Striped Tiger and will premiere a mobile application later this fall.

“Fred Rogers paved the way for children’s media more than 40 years ago, and we are proud to continue to work with Family Communications to ensure his legacy evolves alongside new developments in media and technology,” said Sara DeWitt, Senior Director, PBS KIDS Interactive. “PBSKIDS.org continues to increase in traffic, with an average of 9 million unique visitors a month. It’s clear that kids love our games, and that parents and educators view our content online as a trusted and fun learning experience.”

“At Family Communications, we continue to hear from adults about what “Mister Rogers’ Neighborhood” has meant in their lives,” said Kevin Morrison, Chief Operating Officer, Family Communications, Inc. “The core values of the series — kindness, civility, reassurance and inspiration — have helped many strive towards being the best they can be. We are excited to continue to infuse Fred Rogers’ values in new platforms with new generations of children.”

The new Web site features an expanded video inventory from “Mister Rogers’ Neighborhood,” including virtual field trips with Mister Rogers to visit a penguin exhibit, a dinosaur museum exhibit, an art museum, a pediatrician’s office and cellist Yo-Yo Ma, along with the ever-popular factory visits. The site also encourages parent-child interaction with Parent Tips on every screen to help adults understand what their children are working on through their Web experience.

In the all-new Neighborhood of Make-Believe area, children can explore two new environments — inside Lady Elaine’s Museum-Go-Round and Daniel Striped Tiger’s clock.
In the Museum-Go-Round – never depicted before on TV or the Web – children can create artwork of their own, make a kaleidoscope, or just delight in the simple joy of discovery as they make things spin and go up and down.
Inside Daniel’s clock, Daniel Tiger is getting ready for bed, offering an open-ended activity which gives children an opportunity to reflect on their own feelings about bedtime and separation from the ones they love.  As they turn out Daniel’s lights or get him his blankie or teddy bear, they can listen to a Mister Rogers bedtime song or hear Mister Rogers tell a bedtime story.
And for fans of all ages, the all-new “Neighbors of All Ages” section invites kids and adults to share their memories of growing up with the Neighborhood and provides tools through photo sharing site Flickr to post photos and letters.

Working in creative collaboration with PBS KIDS and Family Communications, Inc., the award-winning, Boston-based educational media developer FableVision produced the new site. FableVision President Gary Goldberger notes, “FableVision feels honored to extend Fred Rogers’ mission to a new generation of parents and children. This new media-rich site supports and guides children as they navigate their way through life.”

Parents and teachers can also continue to access content and resources that support essential childhood themes in “Mister Rogers’ Neighborhood” through PBS Parents and PBS Teachers.  PBS Parents offers articles, activities, tools, recipes and printables that parents and caregivers can use to extend the learning at home.  PBS Teachers provides classroom resources from the series that educators can download and use to support education in community engagement, the arts, mental and emotional health and many more topics.

In addition to the Web re-launch, PBS KIDS and Family Communications selected the top 26 favorite “Mister Rogers’ Neighborhood” episodes to air on PBS KIDS Saturday mornings this fall.  These episodes will also be featured on PBSKIDS.org in the coming months. The 26 iconic episodes feature classic moments including:

Appearances by Cellist Yo-Yo Ma, Dance Theater of Harlem and performers of STOMP;

Visits with author-illustrator Eric Carle (best known for “The Hungry Caterpillar”) and beloved folksinger Ella Jenkins;
Favorite visits to factories showing how people make everyday things like crayons,  construction paper, erasers, flashlights, macaroni, and zippers;
Field trips to a recycling center and the zoo, as well as a ride on a school bus and a visit to the pediatrician’s office;
Two operas, “Windstorm in Bubbleland” and “Spoon Mountain”;
Songs, Make-Believe stories, and conversations about kindness, anger, frustration, making mistakes and even the most difficult feelings surrounding divorce.

“Mister Rogers’ Neighborhood” can also be experienced at PBS KIDS PLAY!, an award-winning subscription service that includes curriculum-based games featuring characters from the Neighborhood of Make-Believe. A new Mister Rogers game, Daniel’s Musical Band, launched on PBS KIDS PLAY! in August. The first “Mister Rogers’ Neighborhood” mobile application, My Journal, will also debut this fall. The application will encourage children to identify and talk about their feelings about their every day experiences like school, playtime and friends. Both the new game and the application feature an animated version of the Neighborhood of Make-Believe character Daniel Striped Tiger.

The “PAMOJA MTAANI” (“Together in the Hood”), Behavior Change Video Game, created by Warner Bros, won the Global Business Coalition’s Business Excellence Award.

As a key component of the Partnership for an HIV-Free Generation, this open world five player LAN-Based PC game educates youth in Kenya.

The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria honored Warner Bros. Entertainment with the Core Competence Business Excellence Award for the video game “Pamoja Mtaani” (“Together in the Hood”) at the GBC Business Excellence Awards Dinner in Washington, D.C on June 24, 2009. “Pamoja Mtaani”, Swahili for “Together in the Hood”, is an open world, five player LAN-based PC video game created by Warner Bros. Interactive Entertainment in collaboration with technical experts within the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) and noted serious games developer, Virtual Heroes, Inc.

Warner Bros. Entertainment, in partnership with PEPFAR, applied its core competence to develop an action-based videogame pilot that is delivering targeted HIV prevention messages to East African youths. The videogame combines traditional gameplay with messages aimed at changing behavior, focusing on key behaviors that can reduce HIV infections among youth. The game development is part of The Partnership for an HIV-Free Generation, a  public-private collaboration among PEPFAR and businesses with critical core competencies such as messaging, new technologies and market research.

The “Pamoja Mtaani” videogame can be played at select youth venues in Nairobi, which are an integral component of this new initiative to revolutionize HIV prevention. The game, intended to engage youth through fun interaction, is designed to help influence HIV risk perceptions, attitudes and behaviors among young people in Nairobi.

Through a workshop especially designed for classrooms, Dog & Rooster Productions brings you “Hollywood and the Art of Puppetry.” Renowned puppeteer Greg Aronowitz educates kids on the history of animatronic puppets in filmmaking, and then shows them step-by-step how to make their own puppets with simple art supplies. Ideally suited for children ages 5-12.
The Labou team has completed over 50 of these workshops to much critical success with several non-profit organizations including Easter Seals as well as local schools, museums and libraries across the nation.

The workshop is now downloadable for free from www.LabouStuff.com under “Free Stuff”.  It has a video that teaches kids about the history of puppets in Hollywood, and the accompanying puppet cut-out sheets.  The kids love it!

Bedtime should be a special time for any child according to our friends at Sesame Street. And no one understands this more than Elmo himself. As I watched “Sesame Street: Bedtime With Elmo,” I recognized many of the issues children around the world face when it’s time to get some rest in the evening. A few days after watching the title, I had a chance to speak with Elmo himself.

According to Elmo, one of his favorite parts of going to sleep is listening to his dad’s lullaby. He finds it’s very important to have a routine. For example, he brushes his fur, then brushes his teeth and reads a book and gets tucked in. When I asked Elmo what his best piece of advice was for children having a hard time going to sleep, he suggested that they sleep a something special. He sleeps with Baby David.

When Elmo’s friend Abby came to visit him, he learned that she was scared to go to sleep because of the dark. Elmo said he thought it was fun helping others, like when he helped Abby play a game with the light so she would get used to shadows and realize that light comes from all around us — from things like street lights and the moon.

Browsing through the Bonus section of “Sesame Street: Bedtime with Elmo,” I  enjoyed looking through picture books and listening to Andrea Bocelli sing with Elmo. This was also a highlight for our little red, furry friend.  He giggles about the experience and exclaims about how wonderful it was, because, “He’s (Bocelli) so nice!”

Elmo asked me to leave children with the message that it’s important to sleep. Or even have some quiet time. It should be a time that you can enjoy.

Enter the KIDS FIRST! Sweepstakes to win your own copy of “Sesame Street: Bedtime With Elmo.” Your entry must be received no later than July 31st, 2009, 12:00am. Odds of winning are based on the number of entries.

In response to the phenomenally successful first round of quboPic premieres that aired this past winter, qubo, the TV and online entertainment service for children and families, will debut a second round of user-generated animated short films on qubo Channel as well as on qubo’s broadcast blocks on ION Television, NBC and Telemundo beginning Thursday, July 16.

Thousands of young animators from across the country logged on to qubo.com to create short animated films using an innovative storytelling web application called “Zimmer Twins”.  qubo selected fourteen films to be to be converted into fully animated mini-movies for national broadcast.  qubo producers will re-master each film, converting it to high-resolution video with broadcast quality color, music and sound effects.  qubo has also enlisted character actors to record the dialogue  and narration written by the animators in their text bubble scripts.

The “Zimmer Twins”, Edgar and Eva, are animated characters featured in interactive cartoons that kids can create from scratch, modify and share with their friends in a rich, safe web environment. The “Zimmer Twins” section on qubo.com includes storytelling tools, pre-made animated clips and simple editing instructions that tap into kids’ inherent love of stories.  The clips and storytelling prompts explore classic kid themes like science, animals, magic and adventure.  The animation interface is designed around the basic elements of sentence structure, and reinforces reading, grammar, and writing techniques. After creating their stories, users can post and share their creations and even vote for their favorite user-created submissions online.  In 2007, the “Zimmer Twins” won the International Interactive Emmy® Award.

“We were thrilled with the response to our first round of quboPic premieres and can’t think of a better way to honor and thank our viewers than by launching a second effort, “said  Rick Rodriguez, president and general manager, qubo.  “We are proud to showcase the creativity of these talented children on our air. The “Zimmer Twins” helps reinforce qubo’s mission of engaging children’s minds while promoting reading and literacy.”