Mascots Matter: Gender and Race Representation in Branding
Thursday, March 15th, 2018
Mascots Matter: Gender and Race Representation in Branding
Presented by Geena Davis Institute on Gender in Media
How are products being marketed to children through brand mascots? And what role does gender and race play? Are boys and girls being marketed to differently and if so how does that effect the way they perceive gender roles? Join us as we answer these questions and present the first findings from our Mascots Matter: Gender and Race in Branding Study. Panelists include: Tiffanie Darke, Moderator, Editor in Chief, A+E channels History, Biography and A&E; Sarah Barclay, Global Executive Creative Director, J. Walter Thompson New York; Madeline Di Nonno, CEO, Geena Davis Institute on Gender in Media; Torsten Gross, Executive Planning Director, J. Walter Thompson New York; Courtney Parker, Writer; Laura Treviño, Vice President, Marketing, The Jel Sert Company.
Mascots Matter: Gender and Race Representation in Branding
By Imani Baptiste-Green, KIDS FIRST! Film Critic, Age 16
The Geena Davis Institute on Gender in Media presented a Salon recently called Mascots Matter: Gender and Race Representation in Branding. This salon touched upon varioua points of gender and race. The event’s main focus is on power, and how people succeed as long as they put their mind to it, no matter what the circumstances. The event was hosted by Madeline Di Nonno, CEO of Geena Davis Institute on Gender in Media, whom I had the pleasure to meet and talk with. The branding of mascots was discussed as how they convey the essence of brand marketing. This topic helped me formulate my own thoughts on the issues discussed. 
The atmosphere of this event has such a welcoming feeling, from when you walk through the front doors. I really enjoyed speaking with the other guests to get a better sense of the importance on how branding plays a role in how we view things! The mingling and meeting of new people made the night that much more memorable.
The five panelists shared their own stories which showed their strengths and the hardships that they still deal with, but embrace. For instance, being a woman of color, Courtney Parker, Executive Creative Director, JWT New York, expressed how she had to accept who she is in order to fight for what she wanted to do in life. And she has! I really admire every word that she had to say, especially since I too am a woman of color and have big dreams in life. She also quoted something her father once said to her: “There are two things that you will never be able to change and have to accept – being black and a woman.” This really stuck with me, because I am now learning to embrace the skin that I’m in and loving it. Our society sends out so many hurtful stereotyping of people of color and women in general, which makes it difficult to work our way to the top. This event really enlightened how powerful women are and I adored it.
Torsten Gross, Executive Planning Director, J. Walter Thompson New York, was the only male panelist and had an amazing and powerful story to offer. He appeared to be very strong and comfortable, despite the fact that he has a disability. Not many people in this world accept people who struggle with disabilities, but Torsten did not let that affect his accomplishing what he wished to achieve in life. Sure, people treated him differently, but Torsten did not let that define who he is as a person. That too is a powerful message that was brought forward by this panel.
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omen need to have a platform that gives them a place to show their projects and uniqueness that men cannot always offer. Their voices need to be brought forward and heard because, even though we are not men, we are equally important and have the same or more to offer. Our creativity needs to be expressed throughout the world and acknowledged! Without women, there would be no world!
Week four of Director’s Close Up: The Independent Spirit: A Directors Roundtable featured four directors and writers who are nominated for the 2018 Spirit Awards. The four talked about many interesting things, but what I found most helpful was their tips on how to keep a film’s budget low. Josh & Benny Safdie talked about attempting to keep budgets very low when filming Good Time, for which they are both writers and directors.
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in America: Civil War, King T’Challa returns home to the reclusive, technologically advanced African nation of Wakanda to serve as his country’s new leader. However, T’Challa soon finds that he is challenged for the throne from factions within his own country. When two foes conspire to destroy Wakanda, the hero known as Black Panther must team up with C.I.A. agent Everett K. Ross and members of the Dora Milaje, Wakandan Special Forces, to prevent Wakanda from being dragged into a world war. KIDS FIRST! Film Critic Willie Jones comments, “Strong black women drive this movie and give young black girls true heroes. And, they never need a cape. To top this all off, it’s one of the best Marvel films released within the ever expanding Marvel Cinematic Universe.” See his full review below.
point in time in which race-relations are still tumultuous, and women’s rights are being re-evaluated and improved, this movie contains themes and content that satisfy and challenge the changes we all wish for Hollywood to make, and the changes we all wish for the world to undergo. Black on black violence is subtly yet powerfully addressed. Strong black women drive this movie and give young black girls true hereos. And, they never need a cape. To top this all off, it’s one of the best Marvel films released within the ever expanding Marvel Cinematic Universe. It’s well paced, well acted, well written and is very nearly flawless.
The pace of this film is exceptional. Kudos to director Ryan Coolger and editors Michael P. Shawver and Claudia Castello. No scene lingers too long, no sequence halts the forward momentum. The 134 minute run time goes by in a breeze. Ryan Coolger and Joe Robert Cole write a tightly constructed screenplay that includes all the Marvel cinematic conventions without ever compromising the story.
seman is known for being typecast in biopics (a bit of an oxymoron). He’s known for playing Jackie Robinson, James Brown and Thurgood Marshall. Here, he brings the charisma needed to do a biopic, and graces the screen with it. He doesn’t miss a single beat, whether it be dramatic or comic. He’s all at once suave, funny, likeable, questionable, dangerous and frankly, cool. He has swagger. Supporting him is a cast made up of Lupita Nyong’o, Daniel Kaluuya, Danai Gurira, Martin Freeman, Andy Serkis, Michael B. Jordan, Forest Whitaker, and Angela Bassett. There’s no overacting. There’s nothing but an incredible chem
istry. Each cast member performs with a sense of urgency. Their passion for this project is apparent and it feeds into their performances. A special shout out to Michael B. Jordan, who plays a villain and doesn’t completely overdo it. Often times, we find ourselves wondering whether his intentions as the villain are actually malicious. Lupita Nyong’o and Danai Gurira serve as the backbone of this movie. Their gentle ferocity is strongly alluring and their stillness accentuates their beauty while simultaneously exuding great power. Your eyes will be glued to their performances.
Ryan Coolger directs this film with confidence and gives it an indelible flavor. Every directorial choice is warranted, thought through, and well executed. His use of fluidity with the cinematography gives the movie its suave feeling, which makes the moments of stillness so powerful. And there are some very striking images in this movie. Coolger makes full use of the beautiful art direction and costume design without glamorizing the aesthetic. Some of the costumes in the movie are destined to be iconic, and I mean more than just Black Panther’s suit. Lupita Nyong’o is given costumes that could make her the Audrey Hepburn of the Marvel Universe. She wears her costumes with more than beauty and grace, but with total confidence. The sets and environments in the movie are more than attractive, they’re unique. The production design firmly sets us in Wakanda, and we don’t want to leave. Marry that with Marvel’s greatest costume designed movie, and the pure attractiveness of the movie is almost in itself worth the price of admission. 

Based on the bestselling bedtime story book written by Michael Rosen and illustrated by Helen Oxenbury, which has sold over 11 million copies globally, the film follows siblings Stan, Katie, Rosie, Max, the baby, and Rufus the dog, who decide one day to go on an adventure through whirling snowstorms, oozing mud, and dark forests in search of bears! Featuring the voices of Olivia Colman (The Night Manager, Broadchurch), Pam Ferris (Matilda, Call The Midwife), and Mark Williams (Harry Potter), this animated story is filled with stunning visuals sure to enchant viewers along with its story of perseverance, optimism, and love of nature. KIDS FIRST! Adult Juror Terry Solowey comments, “The vibrant visuals and brilliant musical score add a special quality to telling the story of a group of five siblings and their dog Rufus who decide to go on a bear hunt while their parents go to aid Grandma and her broken down car.” See her full review below.
Becca, Adam and their 5-year-old daughter Acie are a perfect family until a tragic accident during a 4th of July celebration kills Adam. Struggling with the grieving process, Becky decides she needs to step away from the family farm and all its reminders of the life she once had. She leaves Acie with her grandfather Ben and visits an old friend from school, June. With all the best intentions, June offers Becky plenty of distraction from her shattered family life. Fueled by her anger at God and loss of faith, Becky starts drinking heavily and making other self-destructive choices. After Becky is arrested for public intoxication and disorderly conduct, Ben threatens to keep Acie until Becky sets herself right. A chance encounter in a bus station with a guitar-toting traveler gives Becky the inspiration she needs to reignite her faith and reunite her family. KIDS FIRST! Film Critic Calista B. comments, “The storyline of this film is a bit incoherent to me and lots of things don’t make sense. The writing is confusing and the acting rather mediocre.” See her full review below.
The storyline of this film is a bit incoherent to me and lots of things don’t make sense. The writing is confusing and the acting rather mediocre. The story is about a Christian woman named Becca (Jenn Gotzon Chandler) who is trying to recover after her husband’s death, while also learning how to regain her faith.
Have you ever been to Sundance Film Festival? The festival that movie star Robert Redford created? The festival where every actor and filmmaker wants their film premiered? Well, I’m here at Sundance and here’s a peek at why you may want to attend someday!
ard winning film, Land of the Free!
After being gone for a decade a country star returns home to the love he left behind. KIDS FIRST! Adult Juror, Kimbirly O. comments, “The setting is beautiful, a fictitious city in the south where everyone knows each other. The southern charm is palpable and warm. I was hoping for a solid romantic story about young love. What was delivered is the very element of sap, much like what is broadcast on the Hallmark Channel, complete with a happy ending.” See her full review below.
Forever My Girl depicts a man who left his bride at the altar. This does not seem like a story any woman wants to tell. Given the marketing mentions Nicholas Sparks and seeking to attract his audiences, it tells me a lot about the studio’s lack of faith in the film.
His success as a musician is colored with drug and alcohol abuse. After a decade on the road, a funeral in the quaint hometown of the country star brings him back in time to a life he led and seemed to love. The ease with which the lead actors fall back into rhythm with each other appears far-fetched, maximized by Liam learning he has an 8-year-old child he was never told of, Billy (Abby Ryder Fortson), who is by far the star of this film. Her sweetness and snarky delivery of lines mix to deliver a fantastic performance by a child actor.