KIDS FIRST! News

Miss Rosa and Mr. Steve, two new teacher/presenters will join the PBS Kids preschool block, wrapping around shows and segments, on May 19 2008.  Played by Jennifer Pena, Miss Rosa is a teacher who will introduce Spanish-language words and phrases into the preschool-targeted block, while Steve Roslonek (aka SteveSongs) will portray Mr. Steve, a music teacher who will fold-in original songs and music related to each day’s theme. teacher and actress Jennifer Peña will guide kids through curriculum-based activities and introduce Spanish words and phrases as “Miss Rosa,” and musician Steve Roslonek will join as the music teacher, “Mr. Steve,” performing interactive original songs and music related to the day’s curriculum theme.

On May 9, 2008, the Joan Ganz Cooney Center held its first annual Symposium called “Logging Into The Playground: How Digital Media Are Shaping Children’s Learning.” Leaders from across research, communications, education and policy convened to set a new benchmark for the way in which digital media is used to improve children’s literacy, learning and development.Michael Levine, Executive Director for The Joan Ganz Cooney Center, said: “Digital media is driving what is now a multi-billion-dollar business that shapes the learning and entertainment experiences of most school-age children.” He added: “It is our mission to counsel the industry’s movers, shakers and policymakers and provide a needed bridge to what has become traditional education’s fourth and fifth “Rs”, reform and research. Wise and informed investments will harness the growing power and full potential of digital media’s use in educating young children.”Gee’s recommendations include: funding digital research and development to invest in what works; establishing a digital teacher corps for the nation’s lowest performing schools; designing alternative assessments and new standards; creating community-based literacy tech centers across the country; establishing Governor’s digital partnership schools; and finally, modernizing public broadcasting investments in digital platforms for the next generation.The agenda for the day-long symposium also featured child-led demonstrations of new technologies and a hands-on forum promoting two dozen of the best digital media initiatives in the world. Attendees were shown one of the first demonstrations of BOOM BLOX, a new game for Nintendo Wii developed by EA in association with director Steven Spielberg along with promising emerging technologies from exhibitors including: Community Building with Google Earth by Google Earth creator and Google Chief Technology Advocate, Michael T. Jones; Web-based books in English and Spanish by the Center for Applied Special Technology, to help individuals, especially those most at risk, to gain knowledge, skills, and enthusiasm for reading; IBM’s Traducelo AHORA! (“Translate Now!”) that uses IBM WebSphere software to translate web sites from English to Spanish for schools, community organizations, as well as parents so they can correspond directly with teachers no matter what language is spoken at home; and an Apple in the Classroom demo by Kathy Shirley, an Apple Distinguished Educator, on using iPods to strengthen reading fluency and comprehension.More details on the reports and Symposium are found on the Joan Ganz Cooney website.

qubo®, the TV and online entertainment service for children, announced that it has created nutritional guidelines that will dictate advertising decisions on the qubo Channel, as well as on the qubo broadcast programming blocks that air on NBC, ION Television and Telemundo. The effort highlights qubo’s mission of promoting pro-social values including literacy and healthy living. The announcement was made by Kerry Hughes, senior vice president, advertising sales and partnerships for qubo.qubo’s effort marks the latest step in ION Media Networks’ innovative advertising and media initiative to combat childhood obesity announced last summer. Both qubo and ION Life networks are undertaking a series of programs aimed at improving children’s health and reducing the rates of childhood obesity in the U.S. qubo is a member of the Ad Council’s Coalition on Healthy Children while Brandon Burgess, Chairman and CEO of ION Media Networks, which is qubo’s majority shareholder, is actively involved in the FCC’s Task Force on Media & Childhood Obesity.To create these nutritional guidelines, qubo enlisted the help of nationally renowned author and expert on childhood obesity, Goutham Rao, MD, clinical director of the Weight Management and Wellness Center at Children’s Hospital of Pittsburgh of UPMC ( see bio on Dr. Rao below). The guidelines list acceptable nutritional intake limits for meals and snacks broken down by calories, grams of fat, as well as saturated and trans fat, sugar, protein, fiber and sodium.Concerned with the growing trend towards childhood obesity, qubo called for these guidelines to guide on-air and online advertising decisions and to ensure parents that qubo provides a safe environment for children with positive messages about healthy living.“By only accepting advertising from companies that meet this nutritional criteria, we believe that we have set the gold standard for the kids entertainment industry and are helping kids make healthy decisions about what they eat,” said Hughes.”We are committed to combating childhood obesity through all of our networks-analog, digital, on-line and soon, mobile,” said John Lawson, ION Media Networks executive vice president for policy and strategic initiatives. “We hope that qubo’s nutritional guidelines send a strong message to parents, policymakers and our business partners about our dedication to the wellness of America’s kids.”“Reversing the epidemic of childhood obesity will require a major, long-term commitment by parents, teachers, physicians and other health care professionals, political leaders and public policy experts,” said Dr. Rao. “qubo’s guidelines are a great first step in the right direction. Children are bombarded with ads for unhealthy foods. One of the easiest ways to reach the largest number of children and families is to make sure the foods and beverages advertised to children meet basic requirements for good nutrition. It was a privilege to work with qubo in creating these guidelines.”In addition to announcing its new nutritional guidelines, qubo also unveiled this month a series of Public Service Announcements (PSA’s) created in conjunction with the U.S. Department of Health & Human Services (HHS), the Ad Council and the U.S. Olympic Committee designed to promote exercise and healthy eating to children. Featuring several U.S. Olympic hopefuls, as well as qubo’s popular animated characters from VeggieTales, Jane and the Dragon and 3-2-1 Penguins!, the TV spots began airing this month through donated time on the qubo Channel, ION Television and NBC and will be distributed to television stations nationwide by the Ad Council.About qubo:qubo® is a bilingual, multi-platform entertainment destination for children that focuses on literacy, values and healthy lifestyles while celebrating the unlimited possibilities of a child’s imagination. Formed in 2006 by an unprecedented alliance of leading distribution partners and content players in children’s television, including Scholastic, ION Media Networks, NBC Universal, Corus Entertainment and Classic Media, qubo offers dynamic content in multiple environments. Currently broadcast on NBC Saturday mornings, ION TV network Fridays afternoons and Telemundo weekend mornings (check local listings) qubo also includes a 24/7 qubo Channel and website, www.qubo.com.

PBS KIDS is celebrating the Earth with “PBS KIDS Share the Earth Day,” a special programming and online event on Tuesday, April 22 (check local listings). Curious George, Clifford, Arthur and other favorite PBS KIDS and PBS KIDS GO! characters will explore fun and engaging ways to keep the planet beautiful. PBS Parents will offer an Earth Day expert Q&A with Jamie Durie, host of The Victory Garden, discussing how to introduce gardening concepts to kids and what they can learn by digging in the dirt.On the PBS KIDS preschool block, Miss Lori and Hooper teach kids how to recycle their trash, while new stories from Dot’s Story Factory show how kids at home celebrate the planet. Earth Day-themed episodes from CURIOUS GEORGE, CLIFFORD THE BIG RED DOG, and IT’S A BIG BIG WORLD will air alongside themed music videos from the award-winning kids’ rock band, Milkshake.PBS KIDS GO!, for elementary school kids, celebrates Earth Day with themed programming from ARTHUR, MAYA & MIGUEL, and CYBERCHASE.  Throughout the late afternoon programming block, PBS KIDS GO! presents creative ideas of how kids can take care of the environment by recycling, cleaning up their neighborhoods and more.To help parents connect these lessons back to kids’ daily lives, PBS Parents will recommend ideas, resources and activities for parents to share with their children and encourage them to spend more time exploring nature and take an active role in protecting the planet. New web content on pbskids.org and pbskidsgo.org includes a reduce, reuse and recycling theme for Dot’s Story Factory so kids can tell their own stories about saving the planet; a newly redesigned EekoWorld web site, where kids can build their own creatures and learn the basics of how life survives in different ecosystems; and a sustainability and green living site titled “Meet the Greens.”  The Greens are an environmentally conscious family who explore different methods of saving power and reducing waste in a series of short animated episodes.

The new Super Friends comic book series for DC Comics comes out March 19. The series, written by Dr. Sholly Fisch, is designed for young school-age-kids and is filled with new adventures featuring classic heroes like Superman, Wonder Woman, and Batman in age-appropriate adventures.It contains puzzles, cut-out activities and more — all designed to get kids reading, and inspire kids to be “super friends” to the people around them. More details on this title can be found here.”Super Friends” will be available in comic book stores across the country, or by subscription.The first issue is scheduled to appear on March 20.