KIDS FIRST! News

You are sure to enjoy Gerry O.’s interview with industry veteran Glenn Ross, sharing his wisdom and advice for kids wanting to pursue a career in the entertainment business. Take a look at his video interview below and read here more about him.

A veteran in the global entertainment arena, Glenn Ross has served as General Manager and Executive Vice President of Universal 1440 Entertainment since March 2005.  He oversees the development and production of live-action and animated productions for distribution in all media worldwide, fueling Universal’s aggressive strategy of capitalizing on the power of its high-profile properties and franchises to create top-quality filmed entertainment content.

Mr. Ross and his team have produced movies based on the wildly successful Bring It On film franchise. Additionally, he was responsible for the Tony Award-nominated Broadway Musical, Bring It On: The Musical.  Mr. Ross oversaw the fall 2006 production of the Daytime Emmy Award^®-winning Curious George series,the #1 animated television pre-school program on PBS Kids.     

Universal 1440 Entertainment has also produced sequels to The Land Before Time, American Pie Presents, Death Race, Scorpion King, Beethoven, The Little Rascals, Veggie Tales, Dragonheart, The Little Engine That Could and the latest installment in the Chucky franchise.

Mr. Ross came to Universal from Lionsgate Family Home Entertainment where he served as Executive Vice President and was responsible for the acquisition, production, marketing and day-to-day activities for the company’s family entertainment projects. Concurrently, as EVP of Lionsgate Home Entertainment, Mr. Ross oversaw all the marketing efforts for the division.  He joined the company in January 1998 when it was formerly known as Artisan Home Entertainment.

Prior to his tenure at Lionsgate, Mr. Ross worked as Senior Vice President of Hallmark Home Entertainment where he was responsible for the acquisition, marketing and sales for a broad range of films.  Before Hallmark, Mr. Ross held the position of Senior Vice President of Republic Pictures, overseeing worldwide theatrical, home video and television marketing. Previously, he served as Vice President of Marketing at RCA/Columbia Home Video.  Mr. Ross began his career as Director of Creative Services for RSO (The Robert Stigwood Organization) Records. He holds a BS from the Philadelphia College of Art, and is a Trustee of the Starlight Children’s Foundation.

By Gerry O., KIDS FIRST! Film Critic, age 17
Author’s Page – Amazon
World According to G

Today in our third installment of our CSuite Interviews, we’d like to introduce you to Geneva Wasserman, SVP Motion Pictures, Condé Nast Entertainment.

Wasserman, a nearly 20-year veteran of the entertainment industry, previously was co-founder and executive producer of Project Z Entertainment where she is credited for producing Door Man and Godfrey.  While there, Wasserman and Tim Marlowe struck a deal with Microsoft to develop and implement proprietary artificial intelligence software tools to better predict market reaction to entertainment and advertising content.

Previously, Wasserman was president of Whitener Entertainment Group, a film/TV production house focused on family and animation, and president of WV Enterprises, Wilmer Valderrama’s film and television production company, where she produced Seoul Searching and Gnome Alone. She also co-founded publishing and advertising platforms True360VR and 360 AdSpots.

Wasserman started her career as an attorney with law firm Gray Cary. She has worked as an entertainment licensing attorney and in business development, finance and production roles on projects at Disney, Lionsgate, Oxygen, DreamWorks Animation, Fox Searchlight, 20th Century Fox and Discovery, among others.

Condé Nast Entertainment (CNE) is an award-winning next generation studio and distribution network with entertainment content across film, television, premium digital video, social, virtual reality and OTT channels. CNE develops, produces and distributes video content across 17 brands, including Bon Appétit, Glamour, GQ, Vanity Fair, Vogue and Wired. We can’t wait to see what Ms. Wasserman brings to life at CNE.

Interview by Nathalia J., KIDS FIRST! Film Critic, age 11

In our second C-Suite Interview, KIDS FIRST! introduces you to Scott Ross, a maven of the Visual Effects Industry. Veteran KIDS FIRST! Film Critic Gerry O. recently met with Scott in his southern California home to discuss the history and future of VFX. Take a look and learn!

Marvel produces films full of actors in green suits running on green treadmills in front of green walls. Yet, audiences never see these films, because of the thousands of people working in an industry called visual effects (VFX), the art of cinematic illusions. VFX ranges from mirrors and double exposure to making ghostly images on film, to complex supercomputers processing 3D models that mimic reality.

Few know the VFX industry better than Scott Ross, former general manager of Industrial Light and Magic as well as co-founder of Digital Domain. His work has garnered an incredible seven Academy Awards for Best Visual Effects, Technical Achievement Awards and more.

When Scott first entered the VFX industry in the 1980s, computer technology still had years of development ahead. Thus, the industry relied on photochemical processes, optical printers and optical illusions to achieve the desired effects. “Everything was film-oriented, and everything was organic,” Scott explained.

When computers did arrive, the VFX industry had a brand-new issue: “there were no… true artists that understood how to work within a computer.” So, the pioneering VFX artists were computer scientists from top institutions such as UC Berkeley. As expected, mixing computer scientists with traditional cinematic artists, “didn’t work all that well,” Scott commented.

While technology has certainly improved with the release of sophisticated programs like NUKE by Foundry or Adobe After Effects by Adobe Systems, the industry still has many problems to solve. Marvel’s most recent hit, Avengers: Endgame features characters made digitally, worlds made digitally and even the outfits of main characters are made digitally. This has caused many to argue that VFX has become overused as the average film becomes increasingly digitally made. Yet, production companies have a reason to put in as much VFX as possible.

Scott explains that international markets have become an increasingly larger portion of a film’s profit and, “you’re not going to have Driving Miss Daisy [a dialogue-heavy period piece] play very well in Beijing or Shanghai.” Yet, characters turning to dust? Volcanoes erupting? That has far more international promise than a film with two characters talking.

While there may be an ever-growing demand for VFX, VFX companies continue to go out of business due to production companies constantly asking for changes, increasing the time needed to perfect their work. The pressure-riddled VFX artists suffer as they work long hours with little rest due to razor-thin time constraints (Avengers: Endgame finished VFX less than a month before premiering) and, do their work inside in darkness, often across the world from where production takes place. Sometimes, they don’t even appear in the credits of the film.

While technology continues to improve to make the lives of VFX artists easier, it also invariably has caused the industry to “bifurcate,” making many artists obsolete while only the world-renowned artists maintain demand. For example, take the field of rotoscoping. This animation technique revolves around cutting out objects from the rest of a frame and, based on personal experience, maybe the most monotonous step in the filmmaking process. Because it can be done by anyone, it has been outsourced to countries with cheaper labor like India and China, and has increasingly been replaced by sophisticated computer programs.

Visual Effects continues to be an increasingly important step in filmmaking. Despite the industry being in its infant stage, it has already felt the blunt impact of technological innovation and will continue to do so as lifeless computers become more involved in the emotional process of making cinema.

By Gerry Orz, KIDS FIRST! Film Critic, age 17
Author’s Page – Amazon
World According to G

The One and Only KIDS FIRST! Film Critics Boot Camp
Coming This Summer to Philadelphia, June 22 to 27, 2020
Tweens and teens learn to critique films, interview celebrities and speak on-camera

The KIDS FIRST! Film Critics Boot Camp will meet at the Klein College of Media and Communication at Temple University this summer, June 22 to 27. Taught by leading educators, film critics and media specialists, children ages 9 to 16 learn to become entertainment reporters through this intensive program. This camp has taken place in previous years on the Disney lot in Burbank (CA), Discover Communications World Headquarters in Silver Spring (MD), Hispanic Information and Telecommunications Network’s Headquarters in Brooklyn (NY) and other locations. 

I found KIDS FIRST! by online research and never imagined it was going to be a total life-changing experience for my daughter. KIDS FIRST! is not just a way of living for us; it is a unique  experience to be part of the KIDS FIRST! Film Critics team.  I’m grateful that KIDS FIRST! provides us with such an engaging experience where we can share our love for films with others. I love seeing my daughter strive to be better everyday. (Mariana M., KIDS FIRST! Film Critic parent)

The KIDS FIRST! Film Critics Boot Camp offers young people the opportunity to learn the skills they need to critique and review films, present their reviews on-camera and interview celebrities. “Children learn a variety of behind-the-scenes film industry skills as they watch and critique the latest films, write reviews, present their reviews on-camera and learn interview techniques. During camp they meet and learn from working film critics as well as actors, directors and producers of films designed for youth and families, both in person and via Skype interviews,” says Ranny Levy, KIDS FIRST! Founder and President.

We believe that learning and fun can be one. As campers watch and review films, they are learning skills that will last a lifetime including improved critical thinking skills, improved writing and vocabulary skills, interviewing skills, improved team building and listening skills, and of course building self-esteem and confidence.

“KIDS FIRST! Film Critics Boot Camp definitely helped me improve my vocabulary and writing. I used to not like writing and now I do,” said Angel David Gonzales who participated in one of the camps in Brooklyn, NY. Gonzalez’s teacher, Madeline Rodriguez noted that participating in the camp boosted his confidence as well.  “It was really nice to see him open up from his shell and really embrace this experience and opportunity,” she said.

Following the camp, campers have the opportunity to join the KIDS FIRST! Film Critics team of reporters.

Reviews by KIDS FIRST! Film Critics are watched and read by more than seven million people every month through broadcast, print and online publications including YouTube, Kidzworld.com, Kidsville News, GRAND Magazine, Press4Kids, SoCal City Kids and many more. 

KIDS FIRST! FILM CRITICS BOOT CAMP 2020 DETAILS:

Age: 9 to 16
Date: June 22 through 27, 2020.
Time: Monday through Friday 9 a.m. to 4 p.m. daily; Saturday (Parents included): 10 a.m. to 1 p.m.
Location: Klein College of Media and Communication, Temple UniversityTuition: $399
Partial Scholarships are available.
Learn more, register and apply for a scholarship at: https://www.kidsfirst.org/become-a-juror/2020.BootCamp.html

Watch Sandy Kenyon’s coverage of our 2017 Camp on ABC Eyewitness News .

KIDS FIRST! launches a series of C-Suite interviews with leading entertainment industry executives who are true role models for young people. This week we feature KIDS FIRST! Film Critic Gerry O. interviewing Brian Schultz, Founder and CEO of Studio Movie Grill. Schultz shares his story of how he got started in the entertainment world, what he looks for in employees, advice to young people, and explains SMG’s motto: Opening Hearts And Minds One Story At A Time.

Having just opened a new 60,000 square feet theater in Glendale, CA with a high tech cinema that amps it up to give moviegoers a first class dining experience with a full-service restaurant and bar, while enjoying first-run movies. This location will host premieres, special events and fundraisers, as well as SMG’s legacy Special Needs Screenings and Chefs for Children program which benefit local charities.

Enjoy Gerry O.’s Interview with Brian Schultz, Founder and CEO, Studio Movie Grill

From one screen in 1993, to over 250 screens today, Studio Movie Grill and Brian Schultz have come a long way together. It wasn’t long ago that Brian was working every position on a Friday night, to leading a Top 20 theater chain today with thousands of team members. Despite the challenges of building a business, one thing has remained the same…positively impacting lives through the power of movies and sustainable deeds is good business for everyone. Brian Schultz’s vision raises the bar for cinemas nationwide.

For more information and to find a location near you, visit https://www.studiomoviegrill.com/locations

By Gerry O., KIDS FIRST! Film Critic, age 17
Author’s Page – Amazon
World According to G