PBS KIDS GO! Pioneers In-Video Gaming on its Educational Broadband Service
Tuesday, March 31st, 2009
Kids Streaming More than
One Million Video Clips Per Week on pbskidsgo.org
As a media leader exploiting new technology for educational enrichment, PBS KIDS GO! announced today the expansion of its video player capabilities to include new in-video gaming on pbskidsgo.org (www.pbskids.org/go/video). Embedded in PBS KIDS GO! popular curriculum-based series, the new games foster greater learning comprehension and enhance the digital experience for early elementary school children. Currently, the PBS KIDS GO! video player offers hundreds of video clips and dozens of full-length episodes, and is streaming more than one million clips each week.
The first series adding the game overlay to online videos include ARTHUR, FETCH! WITH RUFF RUFFMAN, CYBERCHASE and WORDGIRL. THE ELECTRIC COMPANY and other series will feature this new gaming option in the coming months.
“PBS is committed to raising the bar when it comes to developing kids interactive experiences that are fun and educational,” said Jason Seiken, SVP of PBS Interactive. “Kids are accessing and using media in myriad ways. As pioneers of this new technology, PBS KIDS GO! is creating an even more immersive and enriching experience for children to further their learning alongside their favorite characters.”
“We’ve combined two of the things that kids love most – great TV shows and cool games – and are thrilled to bring such incredible interactivity to kids whenever they want it,” added Sara DeWitt, Senior Director of PBS KIDS Interactive. “As the leader in educational media, PBS KIDS GO! will continue to reach out to this audience with content that will bring learning with media to a new level.”
With full screen, closed captioning, Spanish audio, and sharing and voting features, the PBS KIDS GO! video player showcases full episodes, sneak previews and clip highlights from PBS KIDS GO! broadcast properties primarily serving children ages 6 to 8, an audience with limited age-appropriate media choices. With fresh content added weekly, properties include ANIMALIA, ARTHUR, CYBERCHASE, DESIGN SQUAD, DRAGONFLYTV, THE ELECTRIC COMPANY, FETCH! WITH RUFF RUFFMAN, MARTHA SPEAKS, MAYA & MIGUEL, POSTCARDS FROM BUSTER, WISHBONE, WORDGIRL and ZOOM. Additionally, kids can browse by themes, such as “robots” and “Earth Day,” and enjoy Web-exclusive content from pbskidsgo.org series including THE GREENS, KRATTS’ CREATURES and KIDS WORLD SPORTS.
Available on both Macs and PCs, the PBS KIDS GO! video player is funded by the Corporation for Public Broadcasting (CPB) and is available at www.pbskids.org/go/video. The video player is also available via Web sites of participating local PBS member stations.
PBS KIDS GO! is an educational multimedia destination specifically designed for early elementary school kids which debuted online at pbskidsgo.org and as an afternoon program block on PBS member stations in October 2004. PBS KIDS worked closely with early elementary school kids and industry experts to create this destination for an audience with limited choices for media content that is both fun and educational. With engaging, smart, age-appropriate content and a fun, quirky setting, PBS KIDS GO! empowers kids to discover themselves, define the diverse world around them, explore new relationships and embrace a love of learning. Pbskidsgo.org hosts sites from all PBS KIDS GO! series alongside unique destinations such as “EekoWorld” – an environment where kids create their own creatures and monitor them in the wild, and “It’s My Life” – a forum for kids to delve into the daily issues of school, family and friends. The PBS KIDS GO! Web site is also home to several PBS primetime companion sites, such as HISTORY DETECTIVES FOR KIDS, JAZZ, and AMERICAN EXPERIENCE’S WAYBACK.
PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, offer all children the opportunity to explore new ideas and new worlds through television, online and outreach programs. With positive character role models and content designed to nurture a child’s total well-being, PBS’s online and community resources – including PBS KIDS online (pbskids.org), PBS KIDS GO! online (pbskidsgo.org), PBS Parents (pbsparents.org), PBS Teachers (pbsteachers.org), PBS KIDS Raising Readers and literacy events across the country – leverage the full spectrum of media, technology and community to build knowledge, critical thinking, imagination and curiosity. Empowering children for success in school and in life, only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. PBS is a nonprofit media enterprise owned and operated by the nation’s 356 public television stations, serving more than 115 million people on-air and online each month and reaching 99% of American homes.
The Young Writers Program is a fun, free writing adventure for both teacher-led student groups and young solo scribes. On the YWP site at
Script Frenzy
Who: You and everyone you know. No experience required.What: 100 pages of original scripted material in 30 days. (Screenplays, stage plays, TV shows, short films, and graphic novels are all welcome.)When: April 1 – 30. Every year. Mark your calendars.Where: Online and in person (if you want!). Hang out in the forums, join your fellow participants at write-ins, and make friends by adding writing buddies online.Why: Because you have a story to tell. Because you want a creative challenge. Because you’ll be disappointed if you missed out on the adventure. Because you need to make time for you.How: 
This fall, Arthur and his friends are back for a 12th season premiering Monday, October 6, 2008 on PBS KIDS GO! (check local listings). In all-new episodes, Arthur, D.W., Buster, and the whole gang learn the importance of getting out, getting active, and getting involved in their community. New episodes will air Mondays throughout the fall, with five additional episodes premiering in spring 2009.In “Room to Ride” (October 13), Lance Armstrong makes a special trip to Elwood City during an episode about the importance of bike safety and good citizenship. Worried that there aren’t enough safe roads to ride their bikes, Binky and his friends take to the streets to convince residents to vote for new bike lanes. When all hope seems lost, Lance gives Binky support and encouragement to never give up his cause. Boston’s Bike Czar, former Olympic Cyclist Nicole Freedman, lent her expertise developing this episode. Freedman was hired by Boston’s Mayor Thomas Menino in 2007 to help make the city more hospitable to bikes.
“This fall is an especially crucial time for kids to learn the importance of voting and community involvement,” said Executive Producer Pierre Valette. “We’re so happy that Arthur and his friends–with the help of familiar faces like Lance Armstrong–continue to help bring awareness and understanding to kids about what’s going on in their world.”Additional episodes premiering this fall include “The Chronicles of Buster,” where Buster’s obsession with an epic film series on DVD starts to take a toll on his friendship with Arthur; “D.W.’s Stray Netikin,” where D.W. panics after a scary clown virus ruins the Read family computer; and “On this Spot,” where Arthur is thrilled to learn that the legendary Sitting Bull once passed through Elwood City–but wonders how he can get his friends to care more about local history than celebrity sightings.ARTHUR, based on Marc Brown’s best-selling books, is the highest rated weekday children’s series on PBS among children 6-11 (Source: For PBS, NTI Pocketpiece, October 2007-June 2008). ARTHUR has won numerous awards, including the George Foster Peabody Award, a BAFTA and six Daytime Emmys–four for Outstanding Children’s Animated Program. ARTHUR is produced by WGBH Boston and Cookie Jar Entertainment Inc. Executive producers are Pierre Valette (WGBH) and Toper Taylor (Cookie Jar), and Marc Brown (Marc Brown Studios). Directed by Greg Bailey.
