KIDS FIRST! News

For the second straight year, Twentieth Century Fox Home Entertainment (TCFHE) and MGM Home Entertainment (MGMHE) are joining forces with Susan G. Komen for the Cure on a multi-title, *DVDs for the Cure®* promotion to raise awareness for the breast cancer cause. One of the leading organizations in the fight against the disease, Susan G. Komen for the Cure’s promise is to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. Timed to hit shelves just before National Breast Cancer Awareness Month in October, the *DVDs For The Cure *promotion features 15 romantic comedies decked in special pink packaging. Each will be available for sale September 23 for $14.98 U.S. “ $16.98 Canada.Following the success of last year’s campaign which sold nearly 400,000 units, TCFHE and MGMHE have pledged to donate fifty cents from the sale of each specially packaged DVD, with a minimum cumulative donation of $100,000, to Susan G. Komen for the Cure. Upon completion of this year’s *DVDs for the Cure* program, TCFHE and MGMHE will have donated a cumulative of $350,000. With an aggressive marketing campaign targeting high-profile outlets including “O, The Oprah Magazine” and “Fitness,” among others, TCFHE and MGMHE hope to exceed last year’s sales, continuing to make *DVDs for the Cure* the divisions’ largest charitable campaign to date.“DVDs For The Cure is a great example of how anyone can easily support the promise to end breast cancer and add hope to many women’s lives,” said Katrina McGhee, vice president of marketing at Komen for the Cure. “Being a part of the breast cancer movement is easy, and there are many ways to get involved. Due to our partnership with Fox Home Entertainment, people can make a contribution by simply purchasing beloved movies.”“We were thrilled at the outpouring of support for last year’s campaign,” stated Steve Feldstein, Senior Vice President of TCFHE. “It’s great that we can provide individuals with the ability to support the fight against breast cancer by doing something so simple – offering them their favorite romantic comedies to watch.”The selection of best-selling DVDs will be available in distinct pink packaging that includes the Susan G. Komen for the Cure logo. This year TCFHE and MGMHE have added five new titles – “Edward Scissorhands,” “The Princess Bride,” “Just My Luck,” “Little Miss Sunshine”and “When Harry Met Sally,” to the 10 returning favorites from last year: “A Walk in the Clouds,” “An Affair to Remember,” “Ever After,” “In Her Shoes,” “Legally Blonde,” “Moulin Rouge,” “Never Been Kissed,” “Say Anything,” “Thelma & Louise” and “There’s Something About Mary.”

If you’re like most of us, you’re usually on the lookout for ways to help your home and homeschool run smoothly. You want suggestions, encouragement, and practical how-to information. You need a storehouse of helpful articles for those days when you yearn for a fresh idea, a little boost, or facts to share with potential critics – all from a solid Christian perspective. That’s where The Old Schoolhouse Magazine comes in.

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According to posted in Marketing Daily, kids are still enjoying books, television and toys. Yes, a majority of kids under the age of eleven do hit the Internet on a regular basis, but not for long periods of time.What are kids doing when they do go online? In addition to game playing, kids are watching videos online. Nielson data released in June cites that children between the ages of two and eleven viewed more video than adults during the month of April.

Cold Spark FilmsMonterey Media is a privately owned entertainment industry company specializing in the creation, acquisition, distribution and sale of motion pictures and other programming. monterey media is actively engaged in all areas of domestic media, including theatrical distribution to theatres, film festivals, and other distinctive venues.Pan Asian Publications publishes animated picture books on DVD.

If you voted in the KIDS FIRST! Top 100 survey last spring, your voice is getting heard. Over the next few months, look for mentions of your favorite flicks in numerous magazines across the nation as they highlight the KIDS FIRST! Top 100 list. These magazines reach a wide variety of readers. A partial list of the magazines to look for includes:

Grand Magazine, which will run the list in their September/October issue.

Parent Guide, which will run the list in its Sept/Oct. issue

Dominion Publications, which will run partial list in September issue and feature the full list online.

Moving Pictures, which will run the list in its Fourth Quarter Issue

Bare Essentials, which will run the list in a future issue.

Family Circle, which will feature the Top 100 in November or December.

New Jersey Family, which already ran mention of list.