KIDS FIRST! News

“Wormhead” has been selected for the very first New Orleans International Film festival on August 16-17! The event commences three years to the month after hurricane Katrina & is free to all New Orleans residents. It is truly an honor. Details are here.Also during the month of August, “Wormhead” as well as “Obara & the Merchants”  will be screened at the Lola Kenya Screen Film Festival in Nairobi Kenya, East Africa’s largest Children’s film Festival. Both films will also be screened at Philadelphia’s Street Movies film festival, along with “Wormhead’s” Spanish translation, “Pelo de gusano.”

From lawyer to filmmaker, Marc Mangum tells us about his journey through the filming of  “The Adventures of Food Boy” starring Lucas Grabeel, Brittany Curran, Kunal Sharma, Ryne Sanborn, Noah Bastian and McCall Clark.CP: Please tell us a little bit about yourself and your journey into filmmaking.MM:  I’ve always loved movies. As a kid I made some very simple (and very lame) stop action type films with a VHS camera and Star Wars figures. In 9th grade I made a commercial for a school project using a VHS camera with some very, very low-budget special effects that won an award and made everyone laugh. My father ran a film distribution company while I was a teenager, and I worked for him a few summers in high school so I had some exposure to the business side of films back then. My favorite classes in college were creative writing classes. But even though I wanted to tell stories in some way and at some point in my life, for a variety of reasons I decided to go to law school. I worked as a corporate attorney for 10 years before starting Cold Spark Films. As different as being a lawyer may seem from filmmaking, I gained a lot of experience that has been invaluable as a producer. A huge component of being a producer is putting together deals and negotiating contracts, which is exactly what I did for 10 years as a lawyer.About 4 years ago, I knew that I wanted to do something other than being a lawyer for the rest of my life, and I had an idea for a script. I wrote that script and showed it to a few people, and I got pretty good feedback on it. I tried to shop it around, but had a very hard time getting anyone in the industry to take me seriously. One day I was talking to a director who had just finished directing his first big-budget studio movie. He told me that I was the “50th person” who had approached him with a script or an idea since he finished directing his latest film, and he really didn’t have any insight or special knowledge on how to get my script into the hands of the right people. Coming out of that conversation, I was convinced that the only way I was going to get movies made that I wanted to make was to do it myself.Not really knowing much about the nuts-and-bolts of filmmaking, I figured that I needed to start small. My youngest brother was just finishing up film school so he and I decided that we’d produce a short film that we could then turn into a feature film. We had a list of a dozen or so different ideas that we thought could work, and we decided to go forward with the “Food Boy” concept. I wrote a short film script based on the concept, and in the summer of 2006 we shot a short film called “Food Boy.”  For us it was a test run and learning experience. We screened the film at several different festivals, including KIDS FIRST! (the first festival that accepted our short), and we won 2nd place in 2007 from KIDS FIRST! Best awards for the Best Indie Short For Kids Age 12-18. Ranny Levy and the entire KIDS FIRST! team were very supportive of our short film.I then wrote the full length script for “The Adventures of Food Boy” and with the short film went out to raise money. My experience as an attorney (I had spent several years working with start-ups and venture capital funds) was very helpful throughout that process. We raised the money in about six months, and then went into production in the summer of 2007.As we started casting our movie, shortly after finishing fund raising, I was amazed at the level of acting talent that was interested in being part of our movie. We were thrilled to bring Lucas Grabeel in as our lead actor and Brittany Curran as our lead actress. They were both fantastic to work with, and do a great job in the film.CP: Where did the idea for “Adventures of Food Boy” originate?MM:  I first told the story of “Food Boy” to one of my sons as a bedtime story several years ago. It started with a simple “…once upon a time, there was a boy who could make peanut butter sandwiches in his hands.”  My son laughed at that simple beginning, and I told him a few stories about this “food boy” over the next couple of weeks. A few years later as I was searching for a idea for a script, I remembered those stories and that my son liked the idea. So from there I revisited the concept and developed it into a more complete story.CP: How did the movie change from the way you first visualized it?MM:  It’s much better than the way I first visualized it. The process of bringing in a talented director in Dane Cannon and then adding our cinematographer Ryan Cannon (who is not related to Dane) really added a lot to the original vision. They both worked with us on the short film so we’ve collaborated together on this for a long time. Dane brought many helpful insights to the story and was able to get really great performances from our actors. Ryan brought a great visual style to the movie that is much better than I had initially anticipated. My brother Sam (who is also a producer and editor on the movie) was extremely helpful in making sure the film stays together and is cohesive. I think the music also turned out a lot better than I anticipated initially. Dane and our composer Bill Wandel did a great job on the music, and we were able to complement Bill’s music with some really fun tunes from some up-and-coming bands.CP: What was one of the more surprising elements you discovered whiledoing the filming?MM:  The power of collaboration. We tried to create an environment on set where everyone felt comfortable expressing their opinions. I was very surprised and pleased to see how we found great ideas from lot of different people on set. I had always heard how filmmaking is such a collaborative effort, and I found that to be very true.CP: What was the trickiest part of dealing with all the special effectsso it looked like he really made food?MM:  Clearly, it was the mustard. We did most of the food special effects “in camera” which means that we actually filmed food (or something that would look like food) on set as opposed to creating a lot of visual or digital effects. We also have some digital effects shots in the movie, but the majority of what you see in the movie was actually flying around the set while we shot it. We wanted to add to the realism of what was happening (if that’s even possible to do considering that we’re talking about a movie where a kid makes food appear in his hands) by doing that.There’s a scene in the movie where “Food Boy” unintentionally shoots mustard from his hands. We had built some equipment to shoot mustard for that scene, and we had tested it a couple of times using real mustard and it worked great. Then a couple of days before we were to shoot that scene, the actor playing “Food Boy” (Lucas Grabeel) mentioned to me that the smell of mustard makes him sick so he was a little bit nervous about being able to shoot that scene without throwing up. But, he said he’d do whatever we wanted him to do. Of course, I didn’t want our lead actor to get sick in the middle of this scene so we scrambled for a few days to see if we could find something that would still look like mustard but didn’t smell as bad. Finally, the morning of the shoot, we had figured out that hand lotion with yellow food coloring looks exactly like mustard. So we thought we’d found the solution…until we tested it and realized that the lotion wouldn’t shoot at all. It just sort of dribbled out of Food Boy’s hands. Of course, Lucas was great about it and said it wouldn’t be a problem with real mustard. Later that afternoon, when we finally shot the scene, I was worried the whole time that Lucas was going to get sick. The smell of the real mustard was VERY, VERY strong. But, luckily Lucas made it through the entire scene without any…incidents. We did a very funny interview with Lucas in between takes of that scene (with Lucas covered in real mustard) that will be on the DVD special features.CP: What advice to you have to offer aspiring independent producers intheir filmmaking ventures?MM:  One thing I learned is that making a movie on some levels is a matter of will power. You will encounter a lot of obstacles, many of them unanticipated, and if you want to get your movie made you just have to persevere, respond to the obstacles and keep moving towards you goal. Filmmaking is both an artistic and business venture. As the producer, you have to keep the business side of the movie in mind at all times. Everyone involved in the project will focus on the artistic side, but it’s up to the producer to keep reminding everyone about the business aspects as well. The producer is going to be the person trying to find an audience and market for the movie long after everyone else has finished his/her artistic part. The more you’ve kept the business aspects in mind, the better your chances will be at finding distribution later on. Ultimately, you want your movie to be seen by an audience so understanding and keeping in mind what it will take to get your movie to an audience is key in the entire process. Finally, I’d say you have to network…a lot. I really didn’t know very many people in the industry before I started on this project. But I talked to the few people I knew and asked them to introduce me to others who I could talk to. I’d suggest networking with distributors, international distributors, film festival directors, directors, other indie producers and pretty much anyone else you might meet who can give you insights. Almost everyone I talked to was willing to give some advice and help us. I also found KIDS FIRST! and Film Independent to be very helpful and valuable sources of information.CP:  What’s next for you? What projects are you working on now?MM:  We’ve just finished securing both domestic and international distribution for “The Adventures of Food Boy.”  We’re planning a limited theatrical release followed by a DVD release this fall. So now that all of that is behind me, I’ve just recently felt like I could really focus on our next projects. Right now we have three main projects we’re working on. We’re partnering with an established production company to develop a popular kids book’s series into a TV series. We’re also working on a feature film that is similar to “Food Boy” in that it takes a unique approach to a common genre…it’s a really funny concept that I think kids will love. And we’re developing a sports mockumentary feature film that should be hysterical.CP: Will we ever get to see a “Food Boy” sequel?MM:  You know, I would love to do a Food Boy sequel. It’s definitely something that I’ve thought about. Ezra (aka Food Boy) is only a junior in high school when he discovers his gift, so there’s plenty of time in his high school years to learn and explore more about his gift. I’ve also thought that the story would be great as a TV show, and I have plenty of ideas that we could use in a sequel or develop into a TV series. I would also love to explore Grandma’s food gift with a prequel about how she discovered and developed her abilities with the food gift.

On May 9, 2008, the Joan Ganz Cooney Center held its first annual Symposium called “Logging Into The Playground: How Digital Media Are Shaping Children’s Learning.” Leaders from across research, communications, education and policy convened to set a new benchmark for the way in which digital media is used to improve children’s literacy, learning and development.Michael Levine, Executive Director for The Joan Ganz Cooney Center, said: “Digital media is driving what is now a multi-billion-dollar business that shapes the learning and entertainment experiences of most school-age children.” He added: “It is our mission to counsel the industry’s movers, shakers and policymakers and provide a needed bridge to what has become traditional education’s fourth and fifth “Rs”, reform and research. Wise and informed investments will harness the growing power and full potential of digital media’s use in educating young children.”Gee’s recommendations include: funding digital research and development to invest in what works; establishing a digital teacher corps for the nation’s lowest performing schools; designing alternative assessments and new standards; creating community-based literacy tech centers across the country; establishing Governor’s digital partnership schools; and finally, modernizing public broadcasting investments in digital platforms for the next generation.The agenda for the day-long symposium also featured child-led demonstrations of new technologies and a hands-on forum promoting two dozen of the best digital media initiatives in the world. Attendees were shown one of the first demonstrations of BOOM BLOX, a new game for Nintendo Wii developed by EA in association with director Steven Spielberg along with promising emerging technologies from exhibitors including: Community Building with Google Earth by Google Earth creator and Google Chief Technology Advocate, Michael T. Jones; Web-based books in English and Spanish by the Center for Applied Special Technology, to help individuals, especially those most at risk, to gain knowledge, skills, and enthusiasm for reading; IBM’s Traducelo AHORA! (“Translate Now!”) that uses IBM WebSphere software to translate web sites from English to Spanish for schools, community organizations, as well as parents so they can correspond directly with teachers no matter what language is spoken at home; and an Apple in the Classroom demo by Kathy Shirley, an Apple Distinguished Educator, on using iPods to strengthen reading fluency and comprehension.More details on the reports and Symposium are found on the Joan Ganz Cooney website.

qubo®, the TV and online entertainment service for children, announced that it has created nutritional guidelines that will dictate advertising decisions on the qubo Channel, as well as on the qubo broadcast programming blocks that air on NBC, ION Television and Telemundo. The effort highlights qubo’s mission of promoting pro-social values including literacy and healthy living. The announcement was made by Kerry Hughes, senior vice president, advertising sales and partnerships for qubo.qubo’s effort marks the latest step in ION Media Networks’ innovative advertising and media initiative to combat childhood obesity announced last summer. Both qubo and ION Life networks are undertaking a series of programs aimed at improving children’s health and reducing the rates of childhood obesity in the U.S. qubo is a member of the Ad Council’s Coalition on Healthy Children while Brandon Burgess, Chairman and CEO of ION Media Networks, which is qubo’s majority shareholder, is actively involved in the FCC’s Task Force on Media & Childhood Obesity.To create these nutritional guidelines, qubo enlisted the help of nationally renowned author and expert on childhood obesity, Goutham Rao, MD, clinical director of the Weight Management and Wellness Center at Children’s Hospital of Pittsburgh of UPMC ( see bio on Dr. Rao below). The guidelines list acceptable nutritional intake limits for meals and snacks broken down by calories, grams of fat, as well as saturated and trans fat, sugar, protein, fiber and sodium.Concerned with the growing trend towards childhood obesity, qubo called for these guidelines to guide on-air and online advertising decisions and to ensure parents that qubo provides a safe environment for children with positive messages about healthy living.“By only accepting advertising from companies that meet this nutritional criteria, we believe that we have set the gold standard for the kids entertainment industry and are helping kids make healthy decisions about what they eat,” said Hughes.”We are committed to combating childhood obesity through all of our networks-analog, digital, on-line and soon, mobile,” said John Lawson, ION Media Networks executive vice president for policy and strategic initiatives. “We hope that qubo’s nutritional guidelines send a strong message to parents, policymakers and our business partners about our dedication to the wellness of America’s kids.”“Reversing the epidemic of childhood obesity will require a major, long-term commitment by parents, teachers, physicians and other health care professionals, political leaders and public policy experts,” said Dr. Rao. “qubo’s guidelines are a great first step in the right direction. Children are bombarded with ads for unhealthy foods. One of the easiest ways to reach the largest number of children and families is to make sure the foods and beverages advertised to children meet basic requirements for good nutrition. It was a privilege to work with qubo in creating these guidelines.”In addition to announcing its new nutritional guidelines, qubo also unveiled this month a series of Public Service Announcements (PSA’s) created in conjunction with the U.S. Department of Health & Human Services (HHS), the Ad Council and the U.S. Olympic Committee designed to promote exercise and healthy eating to children. Featuring several U.S. Olympic hopefuls, as well as qubo’s popular animated characters from VeggieTales, Jane and the Dragon and 3-2-1 Penguins!, the TV spots began airing this month through donated time on the qubo Channel, ION Television and NBC and will be distributed to television stations nationwide by the Ad Council.About qubo:qubo® is a bilingual, multi-platform entertainment destination for children that focuses on literacy, values and healthy lifestyles while celebrating the unlimited possibilities of a child’s imagination. Formed in 2006 by an unprecedented alliance of leading distribution partners and content players in children’s television, including Scholastic, ION Media Networks, NBC Universal, Corus Entertainment and Classic Media, qubo offers dynamic content in multiple environments. Currently broadcast on NBC Saturday mornings, ION TV network Fridays afternoons and Telemundo weekend mornings (check local listings) qubo also includes a 24/7 qubo Channel and website, www.qubo.com.

CANVAS, the narrative psa directed by Arlene Bogna, will be screening at two upcoming indie film festivals which celebrate independent films and women filmmakers.Indie Spirit Film Festival The Indie Spirit Film Festival is an annual event for filmmakersand film lovers alike, with a superb program of feature films, shorts, docs, animation and many other films from around the world.SCREENING : Saturday, April 26, 2008The Independent Film Society of Colorado, Colorado Springs, COShow Me Something RealA film festival honoring single mothers and women filmmakers,the Show Me Something Real Film Festival is designed to inspireand empower other women to be creative and expressive in theirlives and for everyone to recognize the voices of women filmmakers.Proceeds from the screening will benefit the National Partnershipfor Women and Families.SCREENING : Monday, March 24, 2008 – 7:00 PMRegal Arbor Cinema @ 9828 Great Hills Trail, Austin, TX 78759